---
title: "Red Lentils — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/red-lentils"
last_updated: "2026-07-31T16:06:39.526Z"
locale: en
meta:
description: "Niche score 30/100 · £56K/yr market · 172K searches/yr · £3.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £56K/yr market · 172K searches/yr · £3.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Lentils — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **red lentils**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 81Competition 9Returns 100Price range 0Avg price 10Brand share 0Review moat 82Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****363.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£56K**
£56K/yr · 172K searches
**Growth**
**Bad****-29.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.77**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.88–£8.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red lentils is a £56K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red lentils market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£57K–£75K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- LAILA73% - Morrisons16% - by Amazon5% - Great Scot3% - AKSOY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -29.3% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/red-lentils/trend)
## **Top red lentils search terms**
- **dal**97K/yr-27.1%0.4% conv. - **red lentils**55K/yr-37.4%20.7% conv. - **daal**9K/yr-14.1%3.6% conv. - **masoor dal**4K/yr-3.8%10.9% conv. - **red split lentils**4K/yr-33.3%14.9% conv. - **red lentil**3K/yr-12.5%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/red-lentils/search-terms)
## **Top red lentils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£17K45%£25K60%£33K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laila Red Split Lentils 1Kg (Pack of 1)**LAILA**£2.07**4.7★283 rev](https://www.amazon.co.uk/dp/B0F99WZMC6) [2**Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers**LAILA**£3.21**4.6★435 rev](https://www.amazon.co.uk/dp/B08HMWJXDJ) [3**Morrisons Red Split Lentils 500g**Morrisons**£2.12**4.7★859 rev](https://www.amazon.co.uk/dp/B07VNTCKRF) [4**Morrisons Wholefoods Red Split Lentils 500g**Morrisons**£2.01**4.7★207 rev](https://www.amazon.co.uk/dp/B01AWH5X0M) [5**by Amazon Red Split Lentils 5 packs of 500g**by Amazon**£6.24**4.6★233 rev](https://www.amazon.co.uk/dp/B09KLWK522)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAILA Red Split Lentils 5Kg**LAILA**£8.55**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWMY28P) [**Laila Red Split Lentils 1Kg (Pack of 1)**LAILA**£2.07**283 rev1y ago](https://www.amazon.co.uk/dp/B0F99WZMC6) [**by Amazon Red Split Lentils 5 packs of 500g**by Amazon**£6.24**233 rev4y ago](https://www.amazon.co.uk/dp/B09KLWK522) [**Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers**LAILA**£3.21**435 rev5y ago](https://www.amazon.co.uk/dp/B08HMWJXDJ) [**Aksoy Premium Quality Red Split Lentils 1KG**AKSOY**£4.10**697 rev6y ago](https://www.amazon.co.uk/dp/B08927WBKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAILA Red Split Lentils 5Kg**LAILA**£8.55**4.9★**▲ 241%**](https://www.amazon.co.uk/dp/B0GRWMY28P) [**Laila Red Split Lentils 1Kg (Pack of 1)**LAILA**£2.07**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B0F99WZMC6) [**Morrisons Wholefoods Red Split Lentils 500g**Morrisons**£2.01**4.7★**— 7%**](https://www.amazon.co.uk/dp/B01AWH5X0M) [**Morrisons Red Split Lentils 500g**Morrisons**£2.12**4.7★**▼ 17%**](https://www.amazon.co.uk/dp/B07VNTCKRF) [**Great Scot Red Split Lentils 500 g (Pack of 1)**Great Scot**£1.88**4.5★**▼ 17%**](https://www.amazon.co.uk/dp/B016IOWA5O)
**~~View all trending →~~**
## **What buyers say about red lentils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great quality lentils for cooking”*
**Value For Money**28%
*“Good value”*
**Taste-Overall**10%
*“Great for soup”*
**Advertised Vs Actual Product**8%
*“As described”*
**Nutritional Content**6%
*“Excellent value for adding protein into soups”*
**Health Benefits-Overall**6%
*“Good value and very healthy”*
**Size-Overall**3%
*“very good good size”*
**Baking**3%
*“Also works great for making lentil bread”*
**Thickness**3%
*“Enhances dishs and thickens”*
**Cooking Instructions**3%
*“Great quality lentils for cooking”*
### **What buyers complain about **
**Quality-Overall**27%
*“Not a good quality”*
**Hard Feel**20%
*“still it's hard af”*
**Cooking Instructions**20%
*“These took over an hour to cook”*
**Advertised Vs Actual Product**17%
*“not at all like the picture”*
**Contamination**10%
*“Only on purchase do you find that these may have been contaminated with gluten”*
**Size-Overall**7%
*“the lentils are too small”*
## **Common questions**
- **Is red lentils profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (30/100).
- **How competitive is the red lentils niche?**
- 5 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red lentils?**
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Cooking Instructions. The return rate is 0.0%.
- **When does demand for red lentils peak?**
- Demand peaks in May; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the red lentils niche?**
- Listings span £1.88–£8.55; the average listing price is £3.77 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.
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