---
title: "Search terms — red food colouring - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/red-food-colouring/search-terms"
last_updated: "2026-07-31T22:52:17.503Z"
locale: en
meta:
  description: "Niche score 43/100 · £331K/yr market · 242K searches/yr · £7.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £331K/yr market · 242K searches/yr · £7.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — red food colouring - Flapen"
---

# **red food colouring**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 12Conversion 99Competition 24Returns 100Price range 52Avg price 21Brand share 11Review moat 25Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£331K**

£331K/yr · 242K searches

**Price range**

**Good****£2.38–£28.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,505.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£7.51**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-26.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand