---
title: "Red Food Colouring — £331K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/red-food-colouring"
last_updated: "2026-07-31T20:20:01.789Z"
locale: en
meta:
description: "Niche score 43/100 · £331K/yr market · 242K searches/yr · £7.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £331K/yr market · 242K searches/yr · £7.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Food Colouring — £331K/yr Amazon UK Niche (2026) - Flapen"
---
# **red food colouring**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 12Conversion 99Competition 24Returns 100Price range 52Avg price 21Brand share 11Review moat 25Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£331K**
£331K/yr · 242K searches
**Price range**
**Good****£2.38–£28.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,505.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.51**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, red food colouring is a £331K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red food colouring market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£300K–£376K**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**2%**
- Sugarflair Colours67% - Colour Splash9% - Belissia8% - Rainbow Dust7% - Dekozauber244% - PME2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/red-food-colouring/trend)
## **Top red food colouring search terms**
- **red food colouring**87K/yr-28.7%16.0% conv. - **sugarflair food colouring**30K/yr-25.4%4.7% conv. - **red food colouring gel**22K/yr-32.0%16.3% conv. - **sugar flair food colouring**13K/yr-14.3%5.0% conv. - **sugarflair red extra food colouring**12K/yr-29.3%26.1% conv. - **food colouring paste**12K/yr-16.5%4.1% conv. - **colour mill red**10K/yr-42.4%4.4% conv. - **red gel food colouring**7K/yr-28.1%17.2% conv. - **red velvet food colouring**4K/yr+47.8%8.4% conv. - **red colour mill**8K/yr-37.3%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/red-food-colouring/search-terms)
## **Top red food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£33K20%£66K30%£99K40%£132K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£5.84**4.6★7,474 rev](https://www.amazon.co.uk/dp/B007VHFK8C) [2**Sugarflair Spectral Blood Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.03**4.6★8,714 rev](https://www.amazon.co.uk/dp/B083TZG649) [3**Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher**Sugarflair Colours**£9.32**4.6★354 rev](https://www.amazon.co.uk/dp/B0DHHDH4NV) [4**Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored**Colour Splash**£2.38**4.6★5,199 rev](https://www.amazon.co.uk/dp/B017XNFUFQ) [5**Belissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£3.29**4.4★16,518 rev](https://www.amazon.co.uk/dp/B07DRMMCTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dekozauber24 Red food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral**Dekozauber24**£3.51**103 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2HYCPB) [**Sugarflair Essentials Red Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.87**379 rev1y ago](https://www.amazon.co.uk/dp/B0F316CLG5) [**Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher**Sugarflair Colours**£9.32**354 rev1y ago](https://www.amazon.co.uk/dp/B0DHHDH4NV) [**Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g**Sugarflair Colours**£9.98**400 rev4y ago](https://www.amazon.co.uk/dp/B0B1VGF3MX) [**Colour Mill Oil Based Food Colouring Red - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 100 ml**Colour Mill**£17.01**128 rev5y ago](https://www.amazon.co.uk/dp/B08RGNLZ2Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Belissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£3.29**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B07DRMMCTL) [**Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored**Colour Splash**£2.38**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B017XNFUFQ) [**Sugarflair Spectral Velvet Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.05**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B00ITRC07M) [**Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g**Sugarflair Colours**£9.98**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B0B1VGF3MX) [**Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£5.84**4.6★**— 6%**](https://www.amazon.co.uk/dp/B007VHFK8C)
**~~View all trending →~~**
## **What buyers say about red food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**46%
*“Bright colour”*
**Quality-Overall**13%
*“Excellent quality”*
**Value For Money**7%
*“Value for money”*
**Baking**6%
*“Can use in baking”*
**Advertised Vs Actual Product**5%
*“As described”*
**Taste-Overall**4%
*“Looks absolutely delicious”*
**Ease Of Cleaning**3%
*“Easy clean up”*
**Artificial Colors**3%
*“Vibrant easy to use gel colourants Paste”*
**Solubility**2%
*“I find the powder better than the liquid/gels”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Color**43%
*“Was not red”*
**Artificial Colors**6%
*“accidentally created a shade visible from space”*
**Taste-Overall**6%
*“No taste and very red”*
**Value For Money**5%
*“Pricey”*
**Size-Overall**5%
*“although it is small its value for money”*
**Hard Feel**3%
*“Had to squeeze the tube pretty hard”*
**Ease Of Use**3%
*“it's hard to get off your hands”*
**Ingredients-Overall**3%
*“Has ingredients changed”*
## **Common questions**
- **Is red food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £331K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the red food colouring niche?**
- 7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in red food colouring?**
- Top complaints mined from reviews: Color, Artificial Colors, Taste-Overall. The return rate is 0.1%.
- **When does demand for red food colouring peak?**
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the red food colouring niche?**
- Listings span £2.38–£28.88; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 4,506 reviews — the moat a new listing must climb.
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