---
title: "Search terms — ready meals - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ready-meals/search-terms"
last_updated: "2026-07-31T08:46:39.738Z"
locale: en
meta:
  description: "Niche score 71/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ready meals - Flapen"
---

# **ready meals**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 22Conversion 95Competition 95Returns 100Price range 68Avg price 13Brand share 56Review moat 83Quality gap 82

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Review moat**

**Great****338.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£1.0M**

£1.0M/yr · 1.8M searches

**Price range**

**Good****£0.78–£44.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.79**

avg listing price — sweet spot $15–$100