---
title: "Raw Honey — £535K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/raw-honey"
last_updated: "2026-07-31T15:06:54.984Z"
locale: en
meta:
description: "Niche score 53/100 · £535K/yr market · 536K searches/yr · £10.03 avg price. Soft demand (-21.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £535K/yr market · 536K searches/yr · £10.03 avg price. Soft demand (-21.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Raw Honey — £535K/yr Amazon UK Niche (2026) - Flapen"
---
# **raw honey**
**Worth a look**
Shows low returns (0.1%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Market size 61Growth 14Conversion 87Competition 50Returns 100Price range 17Avg price 34Brand share 65Review moat 58Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£535K**
£535K/yr · 536K searches
**Review moat**
**Good****1,161.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.03**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.07–£17.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, raw honey is a £535K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raw honey market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£502K–£602K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**28%**
- Q honey24% - Raw Farm Organic Natural Fresh19% - Nordmel10% - Hilltop Honey7% - Odysea6% - natura honey6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
13K8KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/raw-honey/trend)
## **Top raw honey search terms**
- **raw honey**247K/yr-18.5%7.5% conv. - **organic honey**85K/yr-21.6%7.8% conv. - **honey organic**30K/yr-41.8%8.4% conv. - **raw honey organic unpasteurised**32K/yr-19.2%8.8% conv. - **pure honey**22K/yr-25.1%3.9% conv. - **organic raw honey**17K/yr-23.6%6.7% conv. - **raw organic honey**16K/yr-21.5%6.9% conv. - **natural honey**11K/yr-25.4%6.5% conv. - **fresh honey**7K/yr+6.6%0.3% conv. - **pure honey raw organic uk**10K/yr-35.5%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/raw-honey/search-terms)
## **Top raw honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£53K20%£107K30%£160K40%£214K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Q Honey Raw Wildflower Honey 1KG Unfiltered & Unpasteurised Award-Winning**Q honey**£14.34**4.5★3,752 rev](https://www.amazon.co.uk/dp/B09NNL9Z4G) [2**Pure Natural Wild Raw Honey 1KG - Unpasteurised Unfiltered Crystallized Natural Estonian Honey - Harvested Sustainably Using 100% Green Energy by Nordmel**Nordmel**£14.89**4.8★2,198 rev](https://www.amazon.co.uk/dp/B09N91DR1K) [3**Raw Farm - Organic Raw Wildflowers Honey 900 g Single Sourced Pure and Natural Directly from the RAW FARM Beekeepers**Raw Farm Organic Natural Fresh**£12.92**4.4★2,098 rev](https://www.amazon.co.uk/dp/B099SDRC5S) [4**Raw Farm - Pure Raw Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives**Raw Farm Organic Natural Fresh**£11.78**4.6★1,394 rev](https://www.amazon.co.uk/dp/B0CQNKPD1K) [5**Odysea Greek Raw Pine & Fir Honey | 100% Unprocessed Raw Honey | Great Taste Award Winner | Naturally High in Manganese (250g)**Odysea**£4.50**4.5★644 rev](https://www.amazon.co.uk/dp/B081QRLD7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Country Bee Raw Honey (500g) Squeeze Bottle | 100% Pure Natural Honey | Unpasteurised & Unfiltered | Amazing for Tea Toast Yoghurt Baking & more**The Country Bee**£8.94**29 rev1mo ago](https://www.amazon.co.uk/dp/B0H2Z25F2X) [**Blossom Honey For Mead 1kg**Local Honey Man**£10.44**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC3B8DT) [**Raw Farm - Organic Raw Pure Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Straight from the Bee hive (900 g Organic Wildflowers)**Raw Farm Organic Natural Fresh**£12.56**1,394 rev8mo ago](https://www.amazon.co.uk/dp/B0FY2RNQV6) [**The Country Bees Raw British Honey (227g) in Jar | 100% Pure Raw & Unfiltered British Honey Direct from British Beekeepers**From City to Country**£7.63**133 rev10mo ago](https://www.amazon.co.uk/dp/B0FPHSV34M) [**Raw Farm - Pure Raw Sunflower Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives**Raw Farm Organic Natural Fresh**£10.73**1,394 rev1y ago](https://www.amazon.co.uk/dp/B0FH6RC3VL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Country Bee Raw Honey (500g) Squeeze Bottle | 100% Pure Natural Honey | Unpasteurised & Unfiltered | Amazing for Tea Toast Yoghurt Baking & more**The Country Bee**£8.94**4.6★**▲ 409%**](https://www.amazon.co.uk/dp/B0H2Z25F2X) [**Blossom Honey For Mead 1kg**Local Honey Man**£10.44**3.8★**▲ 379%**](https://www.amazon.co.uk/dp/B0GQC3B8DT) [**Rowse Honey Organic Honey Squeezy bottle 100% pure & natural 340g**Rowse**£3.07**4.3★**▲ 310%**](https://www.amazon.co.uk/dp/B004TGEOH6) [**Just Bee Immunity Honey (260g) | Raw & Unpasteurised Vitamin Rich British Honey with Vitamin D C B6 B12 & Echinacea | Natural Honey for Daily Immune Support**Just Bee**£10.03**4.5★**▲ 118%**](https://www.amazon.co.uk/dp/B0882QS85J) [**British Wildflower Honey Raw Pure & Natural | Unpasteurised Organic-Quality Honey (240g) Certified Authentic 0% Added Sugar**Honey & Greens**£9.32**4.3★**▲ 78%**](https://www.amazon.co.uk/dp/B0DVNFRR91)
**~~View all trending →~~**
## **What buyers say about raw honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Delicious honey”*
**Sweetness**21%
*“natural sweetness”*
**Quality-Overall**10%
*“The quality is consistent”*
**Value For Money**7%
*“Excellent value”*
**Flavor**5%
*“Beautiful flavor”*
**Vegan/Organic**3%
*“Delicious and runny natural organic”*
**Natural Ingredients**3%
*“Natural remedy”*
**Health Benefits-Overall**2%
*“Stay healthy”*
**Texture/Consistency-Overall**2%
*“The texture is outstanding”*
**Smell**2%
*“great smell”*
### **What buyers complain about **
**Taste-Overall**13%
*“Taste is a bit bland”*
**Hard Feel**9%
*“Honey is rock hard”*
**Sweetness**9%
*“not as sweet as regular honey”*
**Advertised Vs Actual Product**5%
*“looks runny in advert”*
**Value For Money**5%
*“slightly pricier”*
**Texture/Consistency-Overall**4%
*“I personally dont like the texture of it”*
**Ease Of Use**4%
*“So hard it was impossible to get any out of the jar”*
**Quality-Overall**4%
*“try as I may I could not get the crystals to melt which led me to question the quality”*
**Dilute/Watery**3%
*“Watery slop”*
**Size-Overall**3%
*“And the bottle is huge”*
## **Common questions**
- **Is raw honey profitable to sell on Amazon United Kingdom?**
- The niche generates £535K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the raw honey niche?**
- 18 brands and 30 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in raw honey?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Sweetness. The return rate is 0.1%.
- **When does demand for raw honey peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the raw honey niche?**
- Listings span £3.07–£17.45; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.
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