---
title: "Ravioli — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ravioli"
last_updated: "2026-07-31T15:57:21.859Z"
locale: en
meta:
description: "Niche score 43/100 · £48K/yr market · 94K searches/yr · £3.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £48K/yr market · 94K searches/yr · £3.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ravioli — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **ravioli**
**Skip it**
Prices mostly outside the sweet spot ($0.46–$11.24) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 97Competition 51Returns 100Price range 0Avg price 10Brand share 20Review moat 76Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****475.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£48K**
£48K/yr · 94K searches
**Avg price**
**Bad****£3.49**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.46–£11.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ravioli is a £48K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ravioli market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£52K–£70K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **5%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**4%**
- HEINZ53% - La Famiglia Rana16% - Morrisons13% - Branston5% - Dell'Ugo5% - Giovanni4% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -16.3% search growth over the last 90 days.
2K2KNov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/ravioli/trend)
## **Top ravioli search terms**
- **ravioli**78K/yr-15.9%12.3% conv. - **heinz ravioli**5K/yr-21.1%9.4% conv. - **heinz spaghetti bolognese**4K/yr-3.8%5.5% conv. - **tinned ravioli**4K/yr-17.3%6.1% conv. - **ravioli tinned**4K/yr-36.9%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ravioli/search-terms)
## **Top ravioli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£14K40%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heinz Ravioli in Tomato Sauce 400g**HEINZ**£2.21**4.6★671 rev](https://www.amazon.co.uk/dp/B005LLZA76) [2**HEINZ Beef Ravioli Pasta 400 g (Pack of 6) - Freshly Made Pasta Ravioli in a Juicy Tomato Sauce**HEINZ**£11.18**4.4★98 rev](https://www.amazon.co.uk/dp/B09P4L46YZ) [3**La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g**La Famiglia Rana**£3.57**4.0★11 rev](https://www.amazon.co.uk/dp/B07RKGYL5J) [4**Heinz Beef Ravioli 400g**HEINZ**£1.53**4.6★1,627 rev](https://www.amazon.co.uk/dp/B015O5E1SW) [5**Heinz Beef Ravioli in Tomato Sauce 200g**HEINZ**£1.56**4.4★213 rev](https://www.amazon.co.uk/dp/B006DEDPU4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g**La Famiglia Rana**£3.57**11 rev10mo ago](https://www.amazon.co.uk/dp/B07RKGYL5J) [**Morrisons The Best Buratta & Cherry Tomato Ravioli 250g**Morrisons**£3.56**15 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZC3SX) [**Morrisons The Best Spinach & Ricotta Ravioli 250g**Morrisons**£3.58**16 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZ7LD2) [**Morrisons The Best Nduja & Red Pepper Ravioli 250g**Morrisons**£3.50**10 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZHSGW) [**Heinz Spaghetti with Richmond Pork Sausages 400g**HEINZ**£1.78**159 rev2y ago](https://www.amazon.co.uk/dp/B0D5RHVQHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g**La Famiglia Rana**£3.57**4.0★**▲ 138%**](https://www.amazon.co.uk/dp/B07RKGYL5J) [**La Famiglia Rana Filled Pan-Fry Gnocchi Spinach & Mozzarella 280g**La Famiglia Rana**£2.72**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B09XR7D5T3) [**La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g**Giovanni**£2.67**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B07RLJRQTR) [**La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g**Giovanni Rana**£2.74**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B0CWP6R7J6) [**DellUgo Spinach & Ricotta Tortelloni 300g**Dell'Ugo**£2.71**4.1★**▲ 31%**](https://www.amazon.co.uk/dp/B094DPQF7R)
**~~View all trending →~~**
## **What buyers say about ravioli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Absolutely delicious”*
**Value For Money**22%
*“Good value for money”*
**Quality-Overall**12%
*“Good quality”*
**Flavor**5%
*“Richer and deeper in flavour for both sauce and filling”*
**Cooking Instructions**4%
*“looking for a quick meal”*
**Ease Of Use**3%
*“So quick and easy”*
**Freshness**3%
*“Delivered fresh”*
**Baking**2%
*“Lovely on toast”*
**Size-Overall**2%
*“Portion size was really for one in my opinion”*
**Soft Feel**1%
*“Soft and tasty”*
### **What buyers complain about **
**Taste-Overall**42%
*“Thwy tasted of poo”*
**Value For Money**10%
*“expensive”*
**Size-Overall**7%
*“Large tin”*
**Cooking Instructions**7%
*“Not as good now recipe changed”*
**Nutritional Content**7%
*“they actually were edible now thousands of people can't eat this food anymore”*
**Ingredients-Overall**7%
*“Is this similar to the current practice of cutting down on any expensive ingredients like meat”*
**Spiciness**4%
*“nothing a bit of brown sauce”*
**Flavor**4%
*“nothing a bit of brown sauce”*
**Bitter**4%
*“'The bitterness of poor quality remains long after the sweetness of low. ish”*
**Sweetness**4%
*“More sugar than a doughnut”*
## **Common questions**
- **Is ravioli profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the ravioli niche?**
- 8 brands and 52 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in ravioli?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the ravioli niche?**
- Listings span £0.46–£11.24; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.
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