---
title: "Rapeseed Oil — £197K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rapeseed-oil"
last_updated: "2026-07-31T16:15:02.588Z"
locale: en
meta:
description: "Niche score 46/100 · £197K/yr market · 105K searches/yr · £10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £197K/yr market · 105K searches/yr · £10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rapeseed Oil — £197K/yr Amazon UK Niche (2026) - Flapen"
---
# **rapeseed oil**
**Skip it**
Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 14Conversion 99Competition 27Returns 100Price range 44Avg price 37Brand share 38Review moat 78Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****446.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.40–£24.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£197K**
£197K/yr · 105K searches
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rapeseed oil is a £197K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rapeseed oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£157K–£209K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **26%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**13%**
- Crisp 'N' Dry33% - by Amazon21% - Mazola11% - Borderfields11% - Oil of Aldborough7% - Cotswold Gold5% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
2K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/rapeseed-oil/trend)
## **Top rapeseed oil search terms**
- **rapeseed oil**62K/yr-13.8%14.3% conv. - **rapeseed oil cooking**6K/yr-37.0%10.9% conv. - **cold pressed rapeseed oil**6K/yr-25.5%9.7% conv. - **crisp n dry**7K/yr-27.8%14.2% conv. - **crisp and dry cooking oil**8K/yr-43.7%12.8% conv. - **rapeseed oil 5 litre**5K/yr-11.7%8.1% conv. - **crisp and dry**5K/yr-12.7%18.6% conv. - **rapeseed oil cold pressed**6K/yr-42.1%9.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rapeseed-oil/search-terms)
## **Top rapeseed oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£39K30%£59K40%£79K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L**by Amazon**£4.40**4.3★242 rev](https://www.amazon.co.uk/dp/B0DM2PM7QD) [2**Crisp N Dry Rapeseed Vegetable Oil 2 Litre (Pack of 1)**Crisp 'N' Dry**£3.92**4.7★1,915 rev](https://www.amazon.co.uk/dp/B005Z2KT0O) [3**Crisp N Dry Rapeseed Oil 1 Litre (Pack of 1)**Crisp 'N' Dry**£2.40**4.7★1,915 rev](https://www.amazon.co.uk/dp/B016IQ05L8) [4**Mazola Rapeseed Oil 1 Litre (Pack of 1)**Mazola**£3.00**4.6★413 rev](https://www.amazon.co.uk/dp/B07K5463BH) [5**Borderfields Natural Extra Virgin Cold Pressed British Rapeseed Oil High in Omega 3. Use for Roasting Frying Baking drizzling and dressing Gluten free and vegan friendly Large 5 Litre catering pack**Borderfields**£24.87**4.6★769 rev](https://www.amazon.co.uk/dp/B00O8V7GWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Cold Pressed Rapeseed Oil 500ml**Morrisons**£3.42**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1N56TKT) [**Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative**CHILTERN COLD PRESSED**£23.93**10 rev1y ago](https://www.amazon.co.uk/dp/B0F1YSGR2D) [**by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L**by Amazon**£4.40**242 rev1y ago](https://www.amazon.co.uk/dp/B0DM2PM7QD) [**Cotswold Gold Original Rapeseed Oil 5LT**Cotswold Gold**£24.17**48 rev5y ago](https://www.amazon.co.uk/dp/B08YGGRLG1) [**Hillfarm Extra Virgin Cold Pressed Rapeseed Oil - 2 Litre Suitable for Cooking Baking & Frying**hillfarm**£13.29**261 rev6y ago](https://www.amazon.co.uk/dp/B0882VXWCW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best Cold Pressed Rapeseed Oil 500ml**Morrisons**£3.42**0.0★**▲ 347%**](https://www.amazon.co.uk/dp/B0H1N56TKT) [**Mr Organic - Cold Pressed Rapeseed Oil - 750ml - Versatile and Easy to Use - Great for Cooking Salads Dressings and Marinades**Mr Organic**£5.69**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B016BARZEG) [**Just Rapeseed Oil - British Cold Pressed Extra Virgin Rapeseed Culinary Oil (1.75 Litre)**JUST**£13.47**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B08TZZTQML) [**Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative**CHILTERN COLD PRESSED**£23.93**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0F1YSGR2D) [**by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L**by Amazon**£4.40**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B0DM2PM7QD)
**~~View all trending →~~**
## **What buyers say about rapeseed oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Well worth the money”*
**Quality-Overall**18%
*“This oil is high in quality”*
**Oily/Greasy**13%
*“Clean tasting oil”*
**Vegan/Organic**6%
*“is also great value compared to other organic brands”*
**Ease Of Use**5%
*“easy to use”*
**Advertised Vs Actual Product**4%
*“Its the right one”*
**Flavor**3%
*“Nice, nutty flavour”*
**Cooking Instructions**3%
*“Great for cooking all kinds of food”*
**Taste-Overall**3%
*“Light, with a gentle flavour”*
**Size-Overall**2%
*“Excellent value for price and size”*
### **What buyers complain about **
**Value For Money**19%
*“cheaper versions”*
**Taste-Overall**16%
*“People hating the lack of rapeseed taste”*
**Oily/Greasy**15%
*“The worst tasting rapeseed oil ever”*
**Crispiness**8%
*“did not crisp up chips as good as I would have liked”*
**Flavor**7%
*“I was dubious at first thinking Rapeseed was not going to taste nice”*
**Quality-Overall**4%
*“I hope the quality of the oil is worth the grief”*
**Smell**4%
*“I've been using rapeseed oil for many years, this is the first time I've had some that smells and tastes revolting, like it is rancid”*
**Natural Resource Wastage**4%
*“amount of waste”*
## **Common questions**
- **Is rapeseed oil profitable to sell on Amazon United Kingdom?**
- The niche generates £197K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the rapeseed oil niche?**
- 12 brands and 53 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in rapeseed oil?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- **When does demand for rapeseed oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the rapeseed oil niche?**
- Listings span £2.40–£24.87; the average listing price is £10.44 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.
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