---
title: "Raisins — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/raisins"
last_updated: "2026-07-31T14:09:01.309Z"
locale: en
meta:
description: "Niche score 42/100 · £124K/yr market · 157K searches/yr · £4.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £124K/yr market · 157K searches/yr · £4.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raisins — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **raisins**
**Skip it**
Prices mostly outside the sweet spot ($0.82–$10.47) — this niche doesn't clear our bar today.
Market size 28Growth 23Conversion 99Competition 29Returns 100Price range 0Avg price 12Brand share 19Review moat 83Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****341.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£124K**
£124K/yr · 157K searches
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.82–£10.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, raisins is a £124K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raisins market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£131K–£175K**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#568**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **35%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**4%**
- Morrisons38% - by Amazon37% - Whitworths7% - Booths7% - Sun-Maid4% - Old India3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/raisins/trend)
## **Top raisins search terms**
- **raisins**117K/yr-10.2%20.3% conv. - **raisin**20K/yr+34.5%2.7% conv. - **raisins 1kg**9K/yr-8.0%12.0% conv. - **rasins**4K/yr+0.5%20.8% conv. - **raisons**3K/yr-11.5%21.7% conv. - **raisens**2K/yr+10.6%22.3% conv. - **rasin**2K/yr+9.8%4.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/raisins/search-terms)
## **Top raisins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Raisins 500g**by Amazon**£2.90**4.6★832 rev](https://www.amazon.co.uk/dp/B0F8KGGN9J) [2**Just for Kids Mini Raisins 14g**Morrisons**£1.09**4.6★492 rev](https://www.amazon.co.uk/dp/B07VLNW117) [3**by Amazon Raisins 200 g Resealable Pack**by Amazon**£0.82**4.6★1,059 rev](https://www.amazon.co.uk/dp/B0CCTZTRJP) [4**Morrisons Californian Raisins 500G**Morrisons**£2.18**4.5★664 rev](https://www.amazon.co.uk/dp/B078SVMCCJ) [5**Booths Sultanas 500g**Booths**£1.89**4.4★233 rev](https://www.amazon.co.uk/dp/B075XPRWFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Sultanas 200g**Morrisons**£1.12**18 rev12mo ago](https://www.amazon.co.uk/dp/B0FND9J1JG) [**by Amazon Raisins 500g**by Amazon**£2.90**832 rev1y ago](https://www.amazon.co.uk/dp/B0F8KGGN9J) [**Whitworths Sunny Raisin 6 x 30g**Whitworths**£2.64**2 rev1y ago](https://www.amazon.co.uk/dp/B0F2J8MSH8) [**by Amazon Raisins 200 g Resealable Pack**by Amazon**£0.82**1,059 rev1y ago](https://www.amazon.co.uk/dp/B0CCTZTRJP) [**Sun-Maid California Raisins Tub 500 grams Natural Dried Fruit Snack Vegan Gluten-Free High in Fiber & Antioxidants Ideal for Baking Cooking Trail Mix Salads & Lunchboxes**Sun-Maid**£8.32**48 rev2y ago](https://www.amazon.co.uk/dp/B0D9PCYT1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Sultanas 200g**Morrisons**£1.12**4.6★**▲ 138%**](https://www.amazon.co.uk/dp/B0FND9J1JG) [**Booths Sultanas 500g**Booths**£1.89**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B075XPRWFY) [**WHITWORTH SNACKING RAISINS300G**Whitworths**£2.12**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B07H9N9L2Z) [**by Amazon Raisins 200 g Resealable Pack**by Amazon**£0.82**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0CCTZTRJP) [**Morrisons Raisins 1kg**Morrisons**£4.07**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B078SVPWFS)
**~~View all trending →~~**
## **What buyers say about raisins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“These are great for a snack, really tasty and good value”*
**Quality-Overall**16%
*“good quality raisins”*
**Value For Money**12%
*“affordable treat”*
**Size-Overall**6%
*“Good size”*
**Nutritional Content**5%
*“Tasty and not expensive source of fibre and carbs”*
**Sweetness**5%
*“Raisins. Lovely sweet plumb raisins”*
**Crispiness**2%
*“For own brand is very good, soft, juicy, the nice softer kind not the really hard shrivelled kind”*
**Moist/Dry**2%
*“These are very moist, delicious and extra large raisins”*
**Health Benefits-Overall**2%
*“Very healthy”*
**Freshness**2%
*“Fresh enough”*
### **What buyers complain about **
**Quality-Overall**12%
*“not the best”*
**Value For Money**10%
*“Taste good, price is a bit too high for this”*
**Advertised Vs Actual Product**10%
*“Misleading description of product - does contain Sunflower Oil”*
**Taste-Overall**10%
*“Tastes a bit like plastic”*
**Size-Overall**7%
*“they are large”*
**Hard Feel**7%
*“These are more like raisins and hard”*
**Moist/Dry**6%
*“I know raisins are dried”*
**Oily/Greasy**3%
*“Taste of oil”*
**Smell**3%
*“the smell was dreadful”*
**Stale/Rotten/Spoiled**3%
*“Rancid”*
## **Common questions**
- **Is raisins profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the raisins niche?**
- 9 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in raisins?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for raisins peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the raisins niche?**
- Listings span £0.82–£10.47; the average listing price is £4.38 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.
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