---
title: "Raid — £298K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/raid"
last_updated: "2026-07-31T16:49:23.068Z"
locale: en
meta:
description: "Niche score 55/100 · £298K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £298K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Raid — £298K/yr Amazon UK Niche (2026) - Flapen"
---
# **raid**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 98Conversion 98Competition 23Returns 100Price range 13Avg price 23Brand share 0Review moat 56Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+228.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****17.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,248.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£298K**
£298K/yr · 211K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.29**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.68–£16.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, raid is a £298K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raid market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£207K–£249K**
- units × avg price
- **Conversion rate**
- **17.0%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Raid89% - Generic5% - KRISP2% - pledge2% - Iceland2%
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — +228.7% search growth over the last 90 days.
13K8KPrime Day '25Holiday '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/raid/trend)
## **Top raid search terms**
- **raid fly spray**76K/yr+331.4%18.6% conv. - **raid**94K/yr+107.5%8.5% conv. - **raid fly and wasp killer spray**20K/yr+871.0%19.4% conv. - **raid spray**10K/yr+166.0%9.7% conv. - **fly spray raid**4K/yr+938.3%17.3% conv. - **raid fly killer**4K/yr+515.0%12.2% conv. - **rapid fly spray**3K/yr+951.3%15.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/raid/search-terms)
## **Top raid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£60K30%£89K40%£119K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)**Raid**£15.89**4.6★6,797 rev](https://www.amazon.co.uk/dp/B0132UWC5A) [2**Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml**Raid**£7.76**4.4★45 rev](https://www.amazon.co.uk/dp/B0GQC3QFRM) [3**Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml**Raid**£4.00**4.3★2,198 rev](https://www.amazon.co.uk/dp/B0B25FWY8D) [4**Raid Rapid Action Fly & Wasp Killer Fly Killer Spray for Indoor Use 300ml**Raid**£4.64**4.5★532 rev](https://www.amazon.co.uk/dp/B00XHDTGKM) [5**Raid Fly Wasp & Mosquito Killer with Eucalyptus Aroma Oil Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)**Raid**£16.41**4.5★732 rev](https://www.amazon.co.uk/dp/B08441WDFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE**Generic**£7.36**15 rev4mo ago](https://www.amazon.co.uk/dp/B0GTBJH9F9) [**Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml**Raid**£7.76**45 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC3QFRM) [**Raid Rapid Action Fly & Wasp Killer 300ml Fly Killer Spray For Indoor Use (choose from options)**pledge**£7.80**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G1Z9XMQ5) [**Raid Multi Insect Killer 300ml**Iceland**£5.80**30 rev1y ago](https://www.amazon.co.uk/dp/B0DJT7CYX4) [**2 x 300ml Ra!d Rapid Action FLY & WASP Killer Spray Leaves a Neutral Scent (Total 600ml) BLUE**Generic**£8.96**27 rev1y ago](https://www.amazon.co.uk/dp/B0DCSTG7C5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml**Raid**£7.76**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B0GQC3QFRM) [**2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE**Generic**£7.36**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B0GTBJH9F9) [**2 x 300ml Ra!d Rapid Action FLY & WASP Killer Spray Leaves a Neutral Scent (Total 600ml) BLUE**Generic**£8.96**4.3★**▲ 57%**](https://www.amazon.co.uk/dp/B0DCSTG7C5) [**Raid Rapid Action Fly & Wasp Killer 300ml Fly Killer Spray For Indoor Use (choose from options)**pledge**£7.80**4.9★**▲ 22%**](https://www.amazon.co.uk/dp/B0G1Z9XMQ5) [**Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)**Raid**£15.89**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0132UWC5A)
**~~View all trending →~~**
## **What buyers say about raid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**16%
*“Catches the buggers”*
**Quality-Overall**13%
*“Excellent Product”*
**Value For Money**13%
*“Good value”*
**Advertised Vs Actual Product**13%
*“Works exactly as it should”*
**Efficiency**12%
*“Does the job perfectly”*
**Spray/Flow**10%
*“The spray works well”*
**Smell**5%
*“Also doesn't smell too strong or bad”*
**Strength**3%
*“Effective”*
**Ease Of Use**3%
*“easy to use”*
**Functionality-Overall**1%
*“It works”*
### **What buyers complain about **
**Functionality-Overall**27%
*“Didnt work very well”*
**Pest/Insect Control**25%
*“did not kill the cockroaches around”*
**Ease Of Use**9%
*“I really struggle to operate it”*
**Value For Money**7%
*“It is expensive”*
**Adhesion/Stickiness**5%
*“These simply were not sticky enough”*
**Smell**3%
*“It does have a strong chemical smell so dont breathe in when spraying in my view”*
**Strength**3%
*“Less strong”*
**Water Resistance**2%
*“works no better than water”*
**Quality-Overall**2%
*“Rubbish”*
**Breathability**2%
*“you don't want to be breathing this in”*
### **Top return reasons **
**Functionality-Overall**30%
**Pest/Insect Control**18%
**Advertised Vs Actual Product**11%
**Spray/Flow**9%
**Ease Of Use**5%
**Portability**5%
**Size-Overall**3%
**Strength**3%
**Touch/Button Controls**3%
**Maintenance And Repair**3%
## **Common questions**
- **Is raid profitable to sell on Amazon United Kingdom?**
- The niche generates £298K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +228.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the raid niche?**
- 5 brands and 119 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in raid?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Ease Of Use. The return rate is 0.0%.
- **When does demand for raid peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the raid niche?**
- Listings span £2.68–£16.87; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 1,249 reviews — the moat a new listing must climb.
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