---
title: "Quinoa — £280K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/quinoa"
last_updated: "2026-07-31T12:37:23.912Z"
locale: en
meta:
description: "Niche score 45/100 · £280K/yr market · 269K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £280K/yr market · 269K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quinoa — £280K/yr Amazon UK Niche (2026) - Flapen"
---
# **quinoa**
**Skip it**
Pricing outside the sweet spot ($6.90 avg) — this niche doesn't clear our bar today.
Market size 50Growth 22Conversion 97Competition 22Returns 100Price range 31Avg price 19Brand share 24Review moat 70Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****716.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£280K**
£280K/yr · 269K searches
**Price range**
**Okay****£2.15–£20.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.90**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, quinoa is a £280K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quinoa market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£276K–£345K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **46%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**6%**
- by Amazon56% - Sevenhills Wholefoods14% - Morrisons10% - AKSOY7% - Seba Garden5% - Buy Whole Foods Online3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/quinoa/trend)
## **Top quinoa search terms**
- **quinoa**207K/yr-6.2%12.5% conv. - **quinoa organic**30K/yr+1.4%11.5% conv. - **organic quinoa**13K/yr-5.9%12.8% conv. - **quinoa 1kg**7K/yr-3.2%9.6% conv. - **quinoa 5kg**5K/yr-16.2%4.9% conv. - **gluten free quinoa**3K/yr+21.0%7.2% conv. - **organic quinoa 1kg**3K/yr-8.3%16.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/quinoa/search-terms)
## **Top quinoa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£28K20%£56K30%£84K40%£112K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Organic Tricolour Quinoa 500g**by Amazon**£3.26**4.6★1,787 rev](https://www.amazon.co.uk/dp/B09YY87LNL) [2**by Amazon Organic Quinoa 500g**by Amazon**£3.62**4.5★1,085 rev](https://www.amazon.co.uk/dp/B09YYD1JLD) [3**Sevenhills Wholefoods Organic Raw Royal Quinoa Grain 1kg**Sevenhills Wholefoods**£10.51**4.7★1,716 rev](https://www.amazon.co.uk/dp/B01FUPDQ96) [4**Morrisons White Red & Black Quinoa 300g**Morrisons**£3.14**4.6★34 rev](https://www.amazon.co.uk/dp/B0FCFYZ1V3) [5**Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)**Seba Garden**£7.60**4.6★493 rev](https://www.amazon.co.uk/dp/B09M8ZJK34)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons White Red & Black Quinoa 300g**Morrisons**£3.14**34 rev1y ago](https://www.amazon.co.uk/dp/B0FCFYZ1V3) [**by Amazon Quinoa 300g**by Amazon**£2.75**208 rev1y ago](https://www.amazon.co.uk/dp/B096LC29PR) [**by Amazon Organic Tricolour Quinoa 500g**by Amazon**£3.26**1,787 rev3y ago](https://www.amazon.co.uk/dp/B09YY87LNL) [**by Amazon Organic Quinoa 500g**by Amazon**£3.62**1,085 rev3y ago](https://www.amazon.co.uk/dp/B09YYD1JLD) [**Biona Organic White Quinoa 500g - Organically Grown Without GMOs -Wheat-free Alternative - Naturally Vegan & High in Fibre - Sustainable 100% Recyclable Paper Packaging -For Salads Stews and Cooking**Biona**£3.89**250 rev4y ago](https://www.amazon.co.uk/dp/B09MVDLPMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)**Seba Garden**£7.60**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B09M8ZJK34) [**Morrisons White Red & Black Quinoa 300g**Morrisons**£3.14**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0FCFYZ1V3) [**by Amazon Quinoa 300g**by Amazon**£2.75**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B096LC29PR) [**by Amazon Organic Tricolour Quinoa 500g**by Amazon**£3.26**4.6★**▲ 10%**](https://www.amazon.co.uk/dp/B09YY87LNL) [**Merchant Gourmet Cooked Red & White Quinoa Source of Protein & Fibre Vegan Healthy Rice Alternative 250 g**Merchant Gourmet**£2.15**4.4★**— 8%**](https://www.amazon.co.uk/dp/B00EXPX8UW)
**~~View all trending →~~**
## **What buyers say about quinoa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality quinoa”*
**Value For Money**15%
*“I like how the price is affordable”*
**Taste-Overall**15%
*“Tastes And Smells as it should”*
**Cooking Instructions**6%
*“they cooked up really well”*
**Health Benefits-Overall**6%
*“Very healthy”*
**Advertised Vs Actual Product**4%
*“Exactly what l hoped for”*
**Ease Of Use**4%
*“easy to cook”*
**Vegan/Organic**4%
*“Great quality organic quinoa”*
**Flavor**3%
*“Best flavour and texture and very easy to cook”*
**Eco Friendliness**3%
*“Love that its in paper packaging much more eco friendly”*
### **What buyers complain about **
**Taste-Overall**16%
*“the taste is a little bland for me I may try again adding some herbs and spices”*
**Dilute/Watery**10%
*“Find it a bit hard to drain boiled water from grain”*
**Nutritional Content**8%
*“Not gluten free”*
**Cooking Instructions**7%
*“Usually other brand when cooked do not end up so gelatinous”*
**Ingredients-Overall**7%
*“Not pure Quianoa”*
**Chunk/Clump/Collection**7%
*“This has got small stones/particles mixed in it”*
**Value For Money**6%
*“can be found cheaper”*
**Quality-Overall**3%
*“Not the best quality”*
**Moist/Dry**3%
*“It was soggy though l followed the instructions”*
**Texture/Consistency-Overall**3%
*“Too mushy”*
## **Common questions**
- **Is quinoa profitable to sell on Amazon United Kingdom?**
- The niche generates £280K/yr across 13 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the quinoa niche?**
- 8 brands and 25 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in quinoa?**
- Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Nutritional Content. The return rate is 0.0%.
- **When does demand for quinoa peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the quinoa niche?**
- Listings span £2.15–£20.87; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.
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