---
title: "Quavers Crisps — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/quavers-crisps"
last_updated: "2026-07-31T13:21:18.892Z"
locale: en
meta:
description: "Niche score 45/100 · £133K/yr market · 238K searches/yr · £2.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £133K/yr market · 238K searches/yr · £2.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quavers Crisps — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **quavers crisps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 100Competition 55Returns 100Price range 17Avg price 7Brand share 0Review moat 61Quality gap 42
**Conversion**
**Incredible****23.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,058.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£133K**
£133K/yr · 238K searches
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.12–£17.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£2.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, quavers crisps is a £133K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quavers crisps market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£142K–£189K**
- units × avg price
- **Conversion rate**
- **23.7%**
- **Avg BSR**
- **#703**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **22%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**0%**
- Walkers51% - Morrisons29% - by Amazon16% - Morrisons The Best4% - Tyrrells1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/quavers-crisps/trend)
## **Top quavers crisps search terms**
- **ready salted crisps**74K/yr-3.7%22.7% conv. - **morrisons crisps**52K/yr+3.6%20.0% conv. - **amazon crisps**26K/yr-3.8%11.6% conv. - **walkers ready salted crisps**20K/yr-22.8%14.2% conv. - **salted crisps**15K/yr+1.0%13.2% conv. - **ready salted**10K/yr+3.4%22.4% conv. - **ready salted walkers crisps**5K/yr+3.3%13.5% conv. - **walkers ready salted**5K/yr+52.8%26.1% conv. - **crisps morrisons**11K/yr+0.9%19.5% conv. - **sea salt crisps**5K/yr+9.6%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/quavers-crisps/search-terms)
## **Top quavers crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Ready Salted Multipack Crisps 6x25g**Walkers**£1.27**4.7★3,543 rev](https://www.amazon.co.uk/dp/B015WF8FPY) [2**Walkers Ready Salted Multipack Crisps 12 x 25 g**Walkers**£2.79**4.7★1,769 rev](https://www.amazon.co.uk/dp/B079C8BF9Y) [3**Morrisons Ready Salted Crisps 6 Pack**Morrisons**£1.22**4.4★1,538 rev](https://www.amazon.co.uk/dp/B079DSJSWZ) [4**by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g**by Amazon**£1.16**4.3★217 rev](https://www.amazon.co.uk/dp/B0F2FF7T9D) [5**Walkers Ready Salted Multipack Crisps 6 x 25 g**Walkers**£2.09**4.7★3,543 rev](https://www.amazon.co.uk/dp/B00UTXA2LK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walkers Ready Salted Multipack Crisps 14 x 25g**Walkers**£3.44**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H2FGHG93) [**Walkers Lightly Salted Multipack Crisps 6x25g**Walkers**£1.96**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJ9NZQ7) [**by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g**by Amazon**£1.16**217 rev10mo ago](https://www.amazon.co.uk/dp/B0F2FF7T9D) [**by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g**by Amazon**£1.14**265 rev10mo ago](https://www.amazon.co.uk/dp/B0F2FFKRTB) [**by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g**by Amazon**£1.12**228 rev10mo ago](https://www.amazon.co.uk/dp/B0F2FD677H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walkers Ready Salted Multipack Crisps 14 x 25g**Walkers**£3.44**4.5★**▲ 265%**](https://www.amazon.co.uk/dp/B0H2FGHG93) [**Walkers Lightly Salted Multipack Crisps 6x25g**Walkers**£1.96**5.0★**▲ 258%**](https://www.amazon.co.uk/dp/B0GRJ9NZQ7) [**by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g**by Amazon**£1.16**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B0F2FF7T9D) [**Walkers Ready Salted Multipack Crisps 6x25g**Walkers**£1.27**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B015WF8FPY) [**Morrisons The Best Beef Ale & Roasted Onion Crisps 125g**Morrisons**£1.40**4.3★**▲ 17%**](https://www.amazon.co.uk/dp/B0B1D4665T)
**~~View all trending →~~**
## **What buyers say about quavers crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**39%
*“Tasty Crisps”*
**Taste-Overall**15%
*“had a good strong taste”*
**Value For Money**11%
*“Good value for money”*
**Salt Content**9%
*“Salt free”*
**Quality-Overall**7%
*“Its well made”*
**Flavor**7%
*“Lovely strong flavour like I like”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Freshness**2%
*“Really fresh”*
**Size-Overall**1%
*“Fair size package”*
**Nutritional Content**1%
*“Perfect Portioning: The 25g bags are exactly what you need to keep a snack under 135 calories without accidentally eating a family size bag in one sitting”*
### **What buyers complain about **
**Salt Content**23%
*“very salty”*
**Taste-Overall**13%
*“I didnt like the taste”*
**Flavor**11%
*“No flavour”*
**Stale/Rotten/Spoiled**8%
*“They don't taste as fresh”*
**Crispiness**4%
*“Crisps can be a disappointment”*
**Value For Money**4%
*“It was slightly cheaper in the shops so why not”*
**Thickness**2%
*“they are thick”*
**Hard Feel**2%
*“Hard and greasy”*
**Allergies**2%
*“Did give me a blister in mouth”*
**Quality-Overall**2%
*“Not the best”*
### **Top return reasons **
**Crispiness**50%
**Salt Content**50%
## **Common questions**
- **Is quavers crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the quavers crisps niche?**
- 5 brands and 83 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in quavers crisps?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for quavers crisps peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the quavers crisps niche?**
- Listings span £1.12–£17.78; the average listing price is £2.36 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.
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