---
title: "Quality Street Tin — £194K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/quality-street-tin"
last_updated: "2026-07-31T16:18:54.775Z"
locale: en
meta:
description: "Niche score 54/100 · £194K/yr market · 407K searches/yr · £15.02 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £194K/yr market · 407K searches/yr · £15.02 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quality Street Tin — £194K/yr Amazon UK Niche (2026) - Flapen"
---
# **quality street tin**
**Worth a look**
Shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Market size 38Growth 12Conversion 40Competition 65Returns 100Price range 76Avg price 75Brand share 32Review moat 83Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****348.39**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£1.72–£56.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.02**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£194K**
£194K/yr · 407K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, quality street tin is a £194K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quality street tin market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£300K–£376K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,156**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **9%**
- **Out of stock**
- **40.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**86%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**11%**
- Quality Street44% - Nestlé28% - Generic5% - GOPAL SALES5% - AJD Traders4% - Bhakti Trading Ltd3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 13.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/quality-street-tin/trend)
## **Top quality street tin search terms**
- **quality street**254K/yr-30.5%3.6% conv. - **quality street chocolates**110K/yr-26.2%2.8% conv. - **quality street tin**30K/yr-5.8%2.3% conv. - **quality street chocolate box**3K/yr+0.8%1.4% conv. - **quality streets**6K/yr-2.6%2.9% conv. - **tin of quality street**4K/yr-8.7%2.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/quality-street-tin/search-terms)
## **Top quality street tin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£16K12%£23K16%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestle Quality Street Chocolate Box 650g**Nestlé**£9.92**4.4★2,193 rev](https://www.amazon.co.uk/dp/B07WP395S6) [2**Quality Street Toffee and Cremes Box 240g 220g**Nestlé**£4.50**4.4★454 rev](https://www.amazon.co.uk/dp/B07W7HHQ6G) [3**Quality Street Assorted Chocolates Gift Tin 750g**Quality Street**£7.13**4.3★91 rev](https://www.amazon.co.uk/dp/B0FJ2LTL4C) [4**Quality Street Chocolates and Toffees Tub 750 g**Quality Street**£10.96**4.1★926 rev](https://www.amazon.co.uk/dp/B01KM3MHCI) [5**Quality Street Assorted Chocolates Gift Tin 1.9kg**Quality Street**£21.97**4.6★3,709 rev](https://www.amazon.co.uk/dp/B07VHDH4HT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing**Generic**£16.37**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GX56TL9G) [**Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish**Sweetish**£7.43**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GRCMDFJB) [**Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow**Red Rainbow**£30.38**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G4XGLYP9) [**Quality Street 685g**Quality Street**£9.12**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FSF1BMPY) [**4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas**GOPAL SALES**£29.29**3 rev10mo ago](https://www.amazon.co.uk/dp/B0H29QVPYK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas**GOPAL SALES**£29.29**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H29QVPYK) [**sHVY 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS**Generic**£14.47**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H24JBQ1J) [**AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS**Generic**£14.15**3.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H2NV753Z) [**Nestle Quality Street Chocolates 900G Tin**Quality Street**£12.50**4.2★**▲ 988%**](https://www.amazon.co.uk/dp/B000EDROXO) [**Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish**Sweetish**£7.43**4.0★**▲ 964%**](https://www.amazon.co.uk/dp/B0GRCMDFJB)
**~~View all trending →~~**
## **What buyers say about quality street tin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Delicious chocolates”*
**Value For Money**21%
*“Good value for money”*
**Gifting Purpose**15%
*“Chocolate gift”*
**Quality-Overall**11%
*“Great product”*
**Sweetness**7%
*“Sweet treat”*
**Advertised Vs Actual Product**4%
*“As described”*
**Soft Feel**4%
*“Delights soft nougat”*
**Size-Overall**3%
*“The size was great too”*
**Nutritional Content**2%
*“guessing good if on diet as light”*
**Flavor**1%
*“A lovely little find, ideal for that little treat, they taste lovely soft chewy nougat center in milk chocolate, satisfying”*
### **What buyers complain about **
**Value For Money**32%
*“Too expensive”*
**Size-Overall**18%
*“Disappointed with size”*
**Advertised Vs Actual Product**6%
*“the messages that were sent were misleading”*
**Oily/Greasy**6%
*“its oily”*
**Quality-Overall**4%
*“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”*
**Powdered/Crumbled**3%
*“just rewrapped a lump of mud”*
**Texture/Consistency-Overall**3%
*“the texture is gloopy”*
**Weight Heavy**3%
*“Underweight”*
**Durability**3%
*“So difficult to keep them for long”*
**Sweetness**3%
*“not as nice as other cadbury sweets”*
## **Common questions**
- **Is quality street tin profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 33 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the quality street tin niche?**
- 13 brands and 77 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in quality street tin?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for quality street tin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 13.4× the quietest.
- **What does it cost to enter the quality street tin niche?**
- Listings span £1.72–£56.37; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.
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