---
title: "Quality Street 2kg — £186K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/quality-street-2kg"
last_updated: "2026-07-31T19:32:31.215Z"
locale: en
meta:
description: "Niche score 55/100 · £186K/yr market · 394K searches/yr · £15.51 avg price. Soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £186K/yr market · 394K searches/yr · £15.51 avg price. Soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quality Street 2kg — £186K/yr Amazon UK Niche (2026) - Flapen"
---
# **quality street 2kg**
**Worth a look**
Shows low returns (0.0%), but soft demand (-27.9% this quarter) keeps it on the watch list.
Market size 37Growth 11Conversion 38Competition 70Returns 100Price range 76Avg price 76Brand share 39Review moat 82Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****366.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£1.72–£56.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£186K**
£186K/yr · 394K searches
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, quality street 2kg is a £186K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quality street 2kg market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£310K–£388K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,047**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **14%**
- **Out of stock**
- **35.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**81%**
Top 20: 97%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**15%**
- Quality Street41% - Nestlé24% - GOPAL SALES6% - Generic6% - AJD Traders5% - Bhakti Trading Ltd3% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 66.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/quality-street-2kg/trend)
## **Top quality street 2kg search terms**
- **quality street**254K/yr-30.5%3.6% conv. - **quality street chocolates**110K/yr-26.2%2.8% conv. - **quality street tub**18K/yr-25.0%3.2% conv. - **quality street chocolate tubs**6K/yr-23.4%2.4% conv. - **quality streets**6K/yr-2.6%2.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/quality-street-2kg/search-terms)
## **Top quality street 2kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£11K9%£17K12%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestle Quality Street Chocolate Box 650g**Nestlé**£9.92**4.4★2,193 rev](https://www.amazon.co.uk/dp/B07WP395S6) [2**Quality Street Toffee and Cremes Box 240g 220g**Nestlé**£4.50**4.4★454 rev](https://www.amazon.co.uk/dp/B07W7HHQ6G) [3**Quality Street Chocolates and Toffees Tub 750 g**Quality Street**£10.96**4.1★926 rev](https://www.amazon.co.uk/dp/B01KM3MHCI) [4**Quality Street Assorted Chocolates Gift Tin 750g**Quality Street**£7.13**4.3★91 rev](https://www.amazon.co.uk/dp/B0FJ2LTL4C) [5**Nestle Quality Street (2 X 650g Tubs)**Quality Street**£16.55**4.4★281 rev](https://www.amazon.co.uk/dp/B08K4JZH9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing**Generic**£16.37**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GX56TL9G) [**Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow**Red Rainbow**£30.38**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G4XGLYP9) [**Quality Street 685g**Quality Street**£9.12**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FSF1BMPY) [**4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas**GOPAL SALES**£29.29**3 rev10mo ago](https://www.amazon.co.uk/dp/B0H29QVPYK) [**Quality Street Chocolate Tub 550g Assorted Toffees Fudges & Creamy Milk Chocolates Perfect Sharing Box**AJD Traders**£9.81**21 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2HT8S5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS**Generic**£14.15**3.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H2NV753Z) [**4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas**GOPAL SALES**£29.29**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H29QVPYK) [**sHVY 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS**Generic**£14.47**0.0★**▲ 991%**](https://www.amazon.co.uk/dp/B0H24JBQ1J) [**Nestle Quality Street Chocolates 900G Tin**Quality Street**£12.50**4.2★**▲ 967%**](https://www.amazon.co.uk/dp/B000EDROXO) [**2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing**Generic**£16.37**5.0★**▲ 779%**](https://www.amazon.co.uk/dp/B0GX56TL9G)
**~~View all trending →~~**
## **What buyers say about quality street 2kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Very tasty”*
**Value For Money**21%
*“Great deal”*
**Quality-Overall**14%
*“Overall good chocolate”*
**Sweetness**9%
*“Very good sweets lots of diffrent flavours”*
**Soft Feel**5%
*“Delights soft nougat”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**3%
*“nice lot of choices very well received for Christmas”*
**Nutritional Content**3%
*“guessing good if on diet as light”*
**Size-Overall**2%
*“The size was great too”*
**Flavor**2%
*“A lovely little find, ideal for that little treat, they taste lovely soft chewy nougat center in milk chocolate, satisfying”*
### **What buyers complain about **
**Value For Money**26%
*“Waste of money”*
**Size-Overall**11%
*“Very small too”*
**Advertised Vs Actual Product**8%
*“Not 750gm read product description tab”*
**Oily/Greasy**8%
*“its oily”*
**Quality-Overall**5%
*“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”*
**Durability**4%
*“So difficult to keep them for long”*
**Texture/Consistency-Overall**4%
*“the texture is gloopy”*
**Powdered/Crumbled**4%
*“just rewrapped a lump of mud”*
**Sweetness**4%
*“not as nice as other cadbury sweets”*
**Weight Heavy**4%
*“Underweight”*
## **Common questions**
- **Is quality street 2kg profitable to sell on Amazon United Kingdom?**
- The niche generates £186K/yr across 35 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the quality street 2kg niche?**
- 15 brands and 86 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in quality street 2kg?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for quality street 2kg peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 66.2× the quietest.
- **What does it cost to enter the quality street 2kg niche?**
- Listings span £1.72–£56.37; the average listing price is £15.51 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.
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