---
title: "Reviews — purdy and figg refill - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/purdy-and-figg-refill/reviews"
last_updated: "2026-07-31T22:02:47.083Z"
locale: en
meta:
  description: "Niche score 46/100 · £122K/yr market · 95K searches/yr · £17.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £122K/yr market · 95K searches/yr · £17.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — purdy and figg refill - Flapen"
---

# **purdy and figg refill**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 21Conversion 76Competition 17Returns 99Price range 70Avg price 82Brand share 0Review moat 67Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£17.63**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£11.94–£22.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****834.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£122K**

£122K/yr · 95K searches

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand