---
title: "Purdy and Figg Refill — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/purdy-and-figg-refill"
last_updated: "2026-07-31T15:09:40.764Z"
locale: en
meta:
description: "Niche score 46/100 · £122K/yr market · 95K searches/yr · £17.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £122K/yr market · 95K searches/yr · £17.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purdy and Figg Refill — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **purdy and figg refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 21Conversion 76Competition 17Returns 99Price range 70Avg price 82Brand share 0Review moat 67Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£11.94–£22.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****834.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£122K**
£122K/yr · 95K searches
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, purdy and figg refill is a £122K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purdy and figg refill market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£88K–£106K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Purdy & Figg81% - Neat10% - Forest&Co7% - Dilution.1%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — -7.5% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/purdy-and-figg-refill/trend)
## **Top purdy and figg refill search terms**
- **purdy and figg refill**81K/yr-4.0%7.4% conv. - **purdy and figg refills**11K/yr-35.2%4.4% conv. - **purdy and fig refills**2K/yr-52.3%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/purdy-and-figg-refill/search-terms)
## **Top purdy and figg refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£37K40%£49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Citrus/Patchouli & Cedarwood/Vetiver Scents**Purdy & Figg**£21.45**4.3★2,789 rev](https://www.amazon.co.uk/dp/B0FV7HSPM1) [2**Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents**Purdy & Figg**£22.09**4.0★30 rev](https://www.amazon.co.uk/dp/B0GTBX3RP7) [3**Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Citrus/Floral/Vetiver Scents**Purdy & Figg**£21.60**4.3★2,789 rev](https://www.amazon.co.uk/dp/B09LFRYGVJ) [4**Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Gentle Chamomile Scents | Pack of 3 |**Purdy & Figg**£18.26**4.1★49 rev](https://www.amazon.co.uk/dp/B0FQPDVD63) [5**Purdy & Figg | Bathroom Bliss Refill Kit | All Natural Gentle Non Toxic Organic Essential Oils Cleaner | Lime & Lemongrass| Streak-free spotlessness Bathroom**Purdy & Figg**£21.63**4.4★1,207 rev](https://www.amazon.co.uk/dp/B0CTHX5XYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents**Purdy & Figg**£22.09**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GTBX3RP7) [**Neat Eco-Friendly Multi-Surface Antibacterial Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang Lime & Matcha Natural Cleaning Solution for Home & Office Pet Friendly Plant Based 6x30ml**Neat**£14.90**121 rev6mo ago](https://www.amazon.co.uk/dp/B0GHZJ19FN) [**Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Gentle Chamomile Scents | Pack of 3 |**Purdy & Figg**£18.26**49 rev9mo ago](https://www.amazon.co.uk/dp/B0FQPDVD63) [**Forest&Co - Multi-Surface Concentrate - 16 Refills | Non-Toxic Pet Safe Streak Free | Eco-Friendly | Natural Woodland Probiotics | Woodland Pine & Citrus Scent | Suitable For All Surfaces**Forest&Co**£13.29**20 rev1y ago](https://www.amazon.co.uk/dp/B0F6479V7P) [**Dilution Multi-Purpose Spray Refill Bundle Sweet Orange (3 × 20ml)**Dilution.**£11.94**13 rev1y ago](https://www.amazon.co.uk/dp/B0F4NPPHVJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents**Purdy & Figg**£22.09**4.0★**▲ 261%**](https://www.amazon.co.uk/dp/B0GTBX3RP7) [**Neat Eco-Friendly Multi-Surface Antibacterial Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang Lime & Matcha Natural Cleaning Solution for Home & Office Pet Friendly Plant Based 6x30ml**Neat**£14.90**4.3★**▲ 253%**](https://www.amazon.co.uk/dp/B0GHZJ19FN) [**Forest&Co - Multi-Surface Concentrate - 16 Refills | Non-Toxic Pet Safe Streak Free | Eco-Friendly | Natural Woodland Probiotics | Woodland Pine & Citrus Scent | Suitable For All Surfaces**Forest&Co**£13.29**4.5★**▲ 122%**](https://www.amazon.co.uk/dp/B0F6479V7P) [**Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Citrus/Patchouli & Cedarwood/Vetiver Scents**Purdy & Figg**£21.45**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B0FV7HSPM1) [**Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Gentle Chamomile Scents | Pack of 3 |**Purdy & Figg**£18.26**4.1★**— 9%**](https://www.amazon.co.uk/dp/B0FQPDVD63)
**~~View all trending →~~**
## **What buyers say about purdy and figg refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Beautiful smell”*
**Quality-Overall**9%
*“Excellent product”*
**Cleansing**7%
*“cleans nicely”*
**Ease Of Cleaning**6%
*“Effective cleaning product”*
**Value For Money**5%
*“Great price”*
**Ease Of Use**3%
*“Easy to use”*
**Eco Friendliness**2%
*“An excellent product, it is eco friendly, smells lovely and really cleans everywhere”*
**Vegan/Organic**2%
*“contains organic essential oils”*
**Freshness**1%
*“Wonderful Freshness”*
**Efficiency**1%
*“effective on most things other than limescale”*
### **What buyers complain about **
**Smell**26%
*“Very synthetic smell”*
**Value For Money**18%
*“It is expensive”*
**Durability**3%
*“also dont last the whole day”*
**Ease Of Cleaning**2%
*“not a great cleaner either”*
**Size-Overall**2%
*“The box is rather oversized for three small glass bottles”*
**Stain Resistance**1%
*“Leaves smudges everywhere”*
**Dilute/Watery**1%
*“they dilute quite a lot”*
**Quality-Overall**1%
*“Quality”*
**Leak-Proof**1%
*“This is the 2nd delivery I've received wherethe box is soaked due to around a quarter of the solution leaking”*
**Functionality-Overall**1%
*“I don't feel that it's doing a good job”*
### **Top return reasons **
**Smell**53%
**Leak-Proof**21%
**Functionality-Overall**9%
**Size-Overall**6%
**Value For Money**6%
**Dispensing Mechanism**3%
**De-Grease**1%
**Stain Resistance**1%
## **Common questions**
- **Is purdy and figg refill profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the purdy and figg refill niche?**
- 4 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in purdy and figg refill?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for purdy and figg refill peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the purdy and figg refill niche?**
- Listings span £11.94–£22.09; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)