---
title: "Pumpkin — £129K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pumpkin"
last_updated: "2026-07-30T18:20:17.502Z"
locale: en
meta:
description: "Niche score 55/100 · £129K/yr market · 553K searches/yr. Pricing outside the sweet spot ($7.74 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £129K/yr market · 553K searches/yr. Pricing outside the sweet spot ($7.74 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin — £129K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin**
**Worth a look**
Shows low returns (0.2%), but pricing outside the sweet spot ($7.74 avg) keeps it on the watch list.
Market size 29Growth 52Conversion 38Competition 60Returns 99Price range 46Avg price 22Brand share 64Review moat 77Quality gap 62
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****464.49**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+23.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£0.68–£27.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£129K**
£129K/yr · 553K searches
**Avg price**
**Bad****£7.74**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pumpkin is a £129K/yr Amazon United Kingdom market (553K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£116K–£155K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **57%**
- **Out of stock**
- **24.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**67%**
Top 20: 94%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**28%**
- Bakeroo22% - GOOD FOOD COMPANY14% - Morrisons13% - by Amazon11% - OTMVicor7% - True Dog5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.
70K50KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 50.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/pumpkin/trend)
## **Top pumpkin search terms**
- **pumpkin**180K/yr+2.3%7.2% conv. - **pumpkin decor**24K/yr+265.9%0.1% conv. - **pumpkins**53K/yr+42.1%0.3% conv. - **pumpkin decorations**140K/yr+45.8%0.8% conv. - **pumpkin ornament**16K/yr+80.6%0.3% conv. - **halloween pumpkin**27K/yr+153.7%0.1% conv. - **pumkin**9K/yr-18.4%6.2% conv. - **artificial pumpkins**12K/yr+37.3%1.4% conv. - **halloween pumpkins**9K/yr+196.4%0.9% conv. - **halloween pumpkin decorations**22K/yr+96.2%0.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pumpkin/search-terms)
## **Top pumpkin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£16K16%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**(Pack of 3) Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g**Bakeroo**£8.35**4.6★3,440 rev](https://www.amazon.co.uk/dp/B07QL8QJS6) [2**by Amazon Butternut Squash Single**by Amazon**£1.36**4.5★387 rev](https://www.amazon.co.uk/dp/B0862YQLZF) [3**Morrisons Market St Butternut Squash**Morrisons**£1.64**4.6★929 rev](https://www.amazon.co.uk/dp/B01LQ6FE4I) [4**Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin**GOOD FOOD COMPANY**£9.13**4.6★318 rev](https://www.amazon.co.uk/dp/B0F631N522) [5**OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas**OTMVicor**£11.08**4.4★966 rev](https://www.amazon.co.uk/dp/B099RMYL2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LMSHOWOWO 12 Pcs Fall Artificial Pumpkins 3 Sizes Fake Velvet Small Foam Pumpkin Orange Brown Khaki Harvest Pumpkins for Fall Harvest Thanksgiving Halloween Autumn Party Table Decor Decoration**LMSHOWOWO**£9.48**15 rev1y ago](https://www.amazon.co.uk/dp/B0FGCNNKL7) [**BIHIYII 128Pcs Artificial Pumpkins Autumn Decorations Set Halloween Fake Pumpkin Fall Leaves Pine Cones Gourd Small Acorns for Halloween Thanksgiving Fall Harvest Table Home Decor**BIHIYII**£5.72**20 rev1y ago](https://www.amazon.co.uk/dp/B0FFGG3WQD) [**Cow & Gate Pumpkin Rice Baby Food Snack Jar 4+ Months 125g**Cow & Gate**£0.86**5 rev1y ago](https://www.amazon.co.uk/dp/B0F6NV3TLG) [**Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin**GOOD FOOD COMPANY**£9.13**318 rev1y ago](https://www.amazon.co.uk/dp/B0F631N522) [**Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin**GOOD FOOD COMPANY**£27.00**53 rev1y ago](https://www.amazon.co.uk/dp/B0F637HNPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin**GOOD FOOD COMPANY**£27.00**4.7★**▲ 266%**](https://www.amazon.co.uk/dp/B0F637HNPQ) [**Americas Finest Pumpkin Puree - 100% Pure Pumpkin 425g (Pack of 6)**America's Finest**£16.88**4.8★**▲ 256%**](https://www.amazon.co.uk/dp/B0BD5PNJW9) [**True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK**True Dog**£6.16**4.5★**▲ 201%**](https://www.amazon.co.uk/dp/B0DVCDCN3G) [**Holibanna 2Pcs Halloween Pumpkin Lanterns Plastic Light up Jack O Lanterns Led Pumpkin Lights Outdoor Decorations for Halloween Party**Holibanna**£8.17**3.3★**▲ 159%**](https://www.amazon.co.uk/dp/B096VLRRKP) [**Pumpkin Fresh 1 kg**Blue Mountain Peak**£8.95**2.8★**▲ 122%**](https://www.amazon.co.uk/dp/B09YVFQWSW)
**~~View all trending →~~**
## **What buyers say about pumpkin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“good quality puree - very good for using a teaspoon in my dogs food to help with digestive issues”*
**Pet Friendly**15%
*“My dog likes this”*
**Value For Money**13%
*“Good price”*
**Taste-Overall**12%
*“Delicious and healthy”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**6%
*“Easy to use”*
**Soothing/Teething**3%
*“Helps my dogs stools”*
**Nutritional Content**2%
*“Nutritious and easy to fix”*
**Ingredients-Overall**2%
*“Convenient Pumpkin Powder”*
**Texture/Consistency-Overall**2%
*“We've noticed improved consistency of 'outputs' and less wind”*
### **What buyers complain about **
**Value For Money**18%
*“a very expensive one”*
**Functionality-Overall**11%
*“didnt do anything for her digestion”*
**Indigestion**11%
*“That was a big mistake because he was getting a bit of diarrhoea or he was a bit constipated”*
**Natural Resource Wastage**7%
*“Waste of money”*
**Size-Overall**7%
*“They're getting absolutely huge now”*
**Plant Growth**7%
*“Planted the whole packet about a month and a half ago and none have still come up”*
**Smell**5%
*“Not scent to it either”*
**Leak-Proof**4%
*“When I opened the sealed lid, unfortunately it went everywhere🥲”*
**Stale/Rotten/Spoiled**4%
*“Gross”*
**Ingredients-Overall**4%
*“Pumpkin powder”*
### **Top return reasons **
**Material Quality**50%
**Plant Growth**50%
## **Common questions**
- **Is pumpkin profitable to sell on Amazon United Kingdom?**
- The niche generates £129K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pumpkin niche?**
- 28 brands and 55 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pumpkin?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.2%.
- **When does demand for pumpkin peak?**
- Demand peaks in Sep–Oct; the busiest month runs 50.7× the quietest.
- **What does it cost to enter the pumpkin niche?**
- Listings span £0.68–£27.00; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.
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