---
title: "Pumpkin Spice — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pumpkin-spice"
last_updated: "2026-07-31T14:08:30.810Z"
locale: en
meta:
description: "Niche score 37/100 · £15K/yr market · 75K searches/yr · £10.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £15K/yr market · 75K searches/yr · £10.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Spice — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin spice**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 21Conversion 23Competition 20Returns 100Price range 34Avg price 39Brand share 26Review moat 84Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****311.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.73**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.05–£20.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£15K**
£15K/yr · 75K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pumpkin spice is a £15K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin spice market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£27K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#517**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **25.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**11%**
- Kenco35% - STARBUCKS28% - Generic10% - Hench Fuel6% - AA Merchant5% - Chikko not coffee5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/pumpkin-spice/trend)
## **Top pumpkin spice search terms**
- **pumpkin spice latte**30K/yr-16.4%3.5% conv. - **pumpkin spice coffee**16K/yr+32.1%3.4% conv. - **starbucks pumpkin spice latte**14K/yr-14.6%2.8% conv. - **pumpkin spice latte sachets**6K/yr-51.6%5.0% conv. - **pumpkin coffee**3K/yr-19.5%1.7% conv. - **starbucks pumpkin spice**5K/yr+52.4%1.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pumpkin-spice/search-terms)
## **Top pumpkin spice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenco Classic Pumpkin Spice Latte Coffee x8 Pack of 5 Total 40 Sachets**Kenco**£11.23**4.6★125 rev](https://www.amazon.co.uk/dp/B0FJ2P658S) [2**STARBUCKS Pumpkin Spice by Nescafé Dolce Gusto Coffee Pods 72 Caps**STARBUCKS**£20.16**4.1★502 rev](https://www.amazon.co.uk/dp/B0D96KKV2D) [3**Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)**Generic**£9.17**3.5★3 rev](https://www.amazon.co.uk/dp/B0FV3H89ZS) [4**4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home**AA Merchant**£8.28**0.0★0 rev](https://www.amazon.co.uk/dp/B0FZKGSL9C) [5**Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories**Chikko not coffee**£9.60**3.6★10 rev](https://www.amazon.co.uk/dp/B0FSDPBW9X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home**AA Merchant**£8.28**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKGSL9C) [**Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan**Beanies The Flavour Co**£12.90**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMLB5L4) [**Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)**Generic**£9.17**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FV3H89ZS) [**STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast**STARBUCKS**£14.36**25 rev9mo ago](https://www.amazon.co.uk/dp/B0FT8FWD7W) [**STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub**Generic**£10.32**0 rev9mo ago](https://www.amazon.co.uk/dp/B0G34TK9N4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories**Chikko not coffee**£9.60**3.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FSDPBW9X) [**Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan**Beanies The Flavour Co**£12.90**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FVMLB5L4) [**4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home**AA Merchant**£8.28**0.0★**▲ 513%**](https://www.amazon.co.uk/dp/B0FZKGSL9C) [**STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub**Generic**£10.32**0.0★**▲ 417%**](https://www.amazon.co.uk/dp/B0G34TK9N4) [**Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)**Generic**£9.17**3.5★**▲ 240%**](https://www.amazon.co.uk/dp/B0FV3H89ZS)
**~~View all trending →~~**
## **What buyers say about pumpkin spice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“I really enjoy these coffees”*
**Flavor**20%
*“Amazing flavour”*
**Value For Money**13%
*“Good value”*
**Quality-Overall**7%
*“Starbucks flavoured coffee sachets are always good quality”*
**Caffeine Content**6%
*“Great alternative to plain coffee”*
**Gifting Purpose**5%
*“Exactly what was needed for the perfect present”*
**Sweetness**2%
*“it just makes your drinks very sweet”*
**Blend/Ratio**2%
*“Nice quality mix”*
**Salt Content**1%
*“We love the salted caramel one as well”*
**Vegan/Organic**1%
*“I like that its vegan-friendly too”*
### **What buyers complain about **
**Taste-Overall**51%
*“Taste like chemicals”*
**Flavor**13%
*“Did not like the flavour of thr pumpkin spice one bit”*
**Spiciness**10%
*“nothing like pumpkin spice”*
**Value For Money**8%
*“A lot less for the same or more on cost for less in a box”*
**Artificial Sweeteners**3%
*“Taste awful, like pure chemicals, and it's way too sweet”*
**Smell**1%
*“Smells a bit like curry”*
## **Common questions**
- **Is pumpkin spice profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the pumpkin spice niche?**
- 10 brands and 43 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in pumpkin spice?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Spiciness. The return rate is 0.0%.
- **When does demand for pumpkin spice peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 89.8× the quietest.
- **What does it cost to enter the pumpkin spice niche?**
- Listings span £5.05–£20.16; the average listing price is £10.73 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
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