---
title: "Pumpkin Puree for Dogs — £418K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pumpkin-puree-for-dogs"
last_updated: "2026-07-31T21:06:41.749Z"
locale: en
meta:
description: "Niche score 52/100 · £418K/yr market · 332K searches/yr · £11.56 avg price. Soft demand (-13.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £418K/yr market · 332K searches/yr · £11.56 avg price. Soft demand (-13.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Puree for Dogs — £418K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin puree for dogs**
**Worth a look**
Shows low returns (0.0%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Market size 56Growth 18Conversion 91Competition 29Returns 100Price range 52Avg price 46Brand share 38Review moat 68Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****774.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£418K**
£418K/yr · 332K searches
**Price range**
**Good****£4.06–£27.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.56**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pumpkin puree for dogs is a £418K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin puree for dogs market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£462K–£578K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**14%**
- Bakeroo32% - GOOD FOOD COMPANY30% - True Dog11% - AmeizPet5% - BUGALUGS5% - MULTIBITES4% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
23K18KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/pumpkin-puree-for-dogs/trend)
## **Top pumpkin puree for dogs search terms**
- **pumpkin puree**160K/yr-20.2%12.2% conv. - **pumpkin puree for dogs**38K/yr+3.0%9.0% conv. - **canned pumpkin for dogs**28K/yr-16.5%7.2% conv. - **tinned pumpkin for dogs**10K/yr+10.9%7.4% conv. - **canned pumpkin**27K/yr-28.3%9.3% conv. - **tinned pumpkin**18K/yr-22.3%11.3% conv. - **pure pumpkin puree**3K/yr+27.4%8.9% conv. - **pumpkin puree tin**2K/yr+21.3%9.1% conv. - **dog pumpkin puree**2K/yr-9.8%8.2% conv. - **pumpkin puree for humans**9K/yr-32.5%12.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pumpkin-puree-for-dogs/search-terms)
## **Top pumpkin puree for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£42K20%£84K30%£125K40%£167K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin**GOOD FOOD COMPANY**£9.13**4.6★318 rev](https://www.amazon.co.uk/dp/B0F631N522) [2**(Pack of 3) Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g**Bakeroo**£8.35**4.6★3,440 rev](https://www.amazon.co.uk/dp/B07QL8QJS6) [3**True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK**True Dog**£6.16**4.5★497 rev](https://www.amazon.co.uk/dp/B0DVCDCN3G) [4**Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g**Bakeroo**£4.06**4.5★1,995 rev](https://www.amazon.co.uk/dp/B07QN6KQY9) [5**Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin**GOOD FOOD COMPANY**£27.00**4.7★53 rev](https://www.amazon.co.uk/dp/B0F637HNPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks**MULTIBITES**£12.17**34 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ38S6PN) [**Pumpkin Powder for Dogs & Cats Natural Digestive Support with Prebiotic Fibre Apple & Enzymes for Healthy Stool Balance & Gut Care Add Water to Make Pumpkin Puree for Dogs 200g**WENDAXINGXY**£7.77**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKCZKWF) [**Pet Pumpkin Powder & Puree for Cats and Dogs - 100% Pure Natural Pumpkin Pet Food Additive Natural Digestive Supplement & High Fibre Toppe Add Water to Make Pumpkin Puree for Dogs**LIXINGLY**£8.62**17 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4MXP3M) [**Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin**GOOD FOOD COMPANY**£9.13**318 rev1y ago](https://www.amazon.co.uk/dp/B0F631N522) [**Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin**GOOD FOOD COMPANY**£27.00**53 rev1y ago](https://www.amazon.co.uk/dp/B0F637HNPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks**MULTIBITES**£12.17**4.5★**▲ 642%**](https://www.amazon.co.uk/dp/B0GQ38S6PN) [**Pumpkin Powder for Dogs & Cats Natural Digestive Support with Prebiotic Fibre Apple & Enzymes for Healthy Stool Balance & Gut Care Add Water to Make Pumpkin Puree for Dogs 200g**WENDAXINGXY**£7.77**3.5★**▲ 465%**](https://www.amazon.co.uk/dp/B0FZKCZKWF) [**Pet Pumpkin Powder & Puree for Cats and Dogs - 100% Pure Natural Pumpkin Pet Food Additive Natural Digestive Supplement & High Fibre Toppe Add Water to Make Pumpkin Puree for Dogs**LIXINGLY**£8.62**4.3★**▲ 245%**](https://www.amazon.co.uk/dp/B0FX4MXP3M) [**100% Pure Canned Pumpkin 425g**Authentic American Food Co**£6.30**4.4★**▲ 238%**](https://www.amazon.co.uk/dp/B00TPGIZS4) [**AmeizPet Pumpkin Powder For Dogs To Create Pumpkin Puree Fibre For Dogs Firm Stool 100% Pumpkins Pulp Powder For Good Bowel Activity For Dog Canned Pumpkins Alternative 100g (3.5 Oz.)**AmeizPet**£8.21**4.3★**▲ 126%**](https://www.amazon.co.uk/dp/B0CTCRJP44)
**~~View all trending →~~**
## **What buyers say about pumpkin puree for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Quality is consistent”*
**Pet Friendly**19%
*“Good for my dogs”*
**Taste-Overall**11%
*“Delicious and healthy”*
**Value For Money**10%
*“Good price”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Works like a charm”*
**Ingredients-Overall**3%
*“Clear ingredients on the box”*
**Soothing/Teething**3%
*“Helps my dogs stools”*
**Flavor**2%
*“Nice natural flavour”*
**Texture/Consistency-Overall**2%
*“It has a creamy texture”*
### **What buyers complain about **
**Value For Money**18%
*“It's a little pricey for what it is in my opinion”*
**Functionality-Overall**13%
*“didnt do anything for her digestion”*
**Indigestion**12%
*“even though it claims to help with constipation which is the opposite of how she can be”*
**Smell**9%
*“Not scent to it either”*
**Ingredients-Overall**5%
*“Pumpkin powder”*
**Natural Resource Wastage**3%
*“Money wasted on food and product”*
**Leak-Proof**3%
*“When I opened the sealed lid, unfortunately it went everywhere🥲”*
**Stale/Rotten/Spoiled**3%
*“Gross”*
**Chunk/Clump/Collection**3%
*“Tinned pumpkin”*
**Size-Overall**2%
*“This is a small box of pouches”*
### **Top return reasons **
**Smell**50%
**Leak-Proof**50%
## **Common questions**
- **Is pumpkin puree for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £418K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pumpkin puree for dogs niche?**
- 13 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in pumpkin puree for dogs?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.0%.
- **When does demand for pumpkin puree for dogs peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the pumpkin puree for dogs niche?**
- Listings span £4.06–£27.00; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
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