---
title: "Search terms — pumpkin candle - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pumpkin-candle/search-terms"
last_updated: "2026-07-31T19:07:29.912Z"
locale: en
meta:
  description: "Niche score 52/100 · £90K/yr market · 301K searches/yr · £11.89 avg price. Soft demand (-25.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £90K/yr market · 301K searches/yr · £11.89 avg price. Soft demand (-25.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pumpkin candle - Flapen"
---

# **pumpkin candle**

**Worth a look**

Shows low returns (0.6%), but soft demand (-25.8% this quarter) keeps it on the watch list.

Market size 23Growth 12Conversion 32Competition 71Returns 97Price range 61Avg price 49Brand share 61Review moat 66Quality gap 79

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****873.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£4.15–£32.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£90K**

£90K/yr · 301K searches

**Growth**

**Bad****-25.8%**

90-day search growth — must beat 0% to launch