---
title: "Pumpkin Candle — £90K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pumpkin-candle"
last_updated: "2026-07-31T15:59:00.784Z"
locale: en
meta:
description: "Niche score 52/100 · £90K/yr market · 301K searches/yr · £11.89 avg price. Soft demand (-25.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £90K/yr market · 301K searches/yr · £11.89 avg price. Soft demand (-25.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Candle — £90K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin candle**
**Worth a look**
Shows low returns (0.6%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Market size 23Growth 12Conversion 32Competition 71Returns 97Price range 61Avg price 49Brand share 61Review moat 66Quality gap 79
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****873.74**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.15–£32.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£90K**
£90K/yr · 301K searches
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pumpkin candle is a £90K/yr Amazon United Kingdom market (301K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin candle market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£119K–£149K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#415**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **63%**
- **Out of stock**
- **48.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**131**
**Top-5 brand share**
**69%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**28%**
- Yankee Candle29% - glade14% - Spotless Leopard12% - Wax Lyrical10% - FUND AMLIGHT4% - BOYUJK3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 45.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/pumpkin-candle/trend)
## **Top pumpkin candle search terms**
- **fall scented candles**7K/yr+9.8%0.1% conv. - **autumn candle**64K/yr+1.1%1.2% conv. - **pumpkin candle**56K/yr+21.6%2.2% conv. - **halloween candle**53K/yr-28.0%0.3% conv. - **pumpkin spice candle**42K/yr-13.3%2.7% conv. - **autumn candles**25K/yr+174.8%0.2% conv. - **pumpkin candles**9K/yr+83.5%1.3% conv. - **glade pumpkin spice latte**7K/yr-44.7%5.8% conv. - **yankee candle autumn**8K/yr-76.1%0.5% conv. - **yankee candle pumpkin**5K/yr+15.1%1.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pumpkin-candle/search-terms)
## **Top pumpkin candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles**Spotless Leopard**£12.97**4.3★557 rev](https://www.amazon.co.uk/dp/B0CZRSPCZT) [2**Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£18.93**4.5★308 rev](https://www.amazon.co.uk/dp/B0FB43L6ZQ) [3**Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£19.00**4.9★16 rev](https://www.amazon.co.uk/dp/B0GP91XZCJ) [4**Wax Lyrical Autumn Pumpkin Small Candle Up to 35hrs Orange**Wax Lyrical**£5.66**4.2★23 rev](https://www.amazon.co.uk/dp/B0DBZQNGN4) [5**Yankee Candle Candle Woodland Road Trip Medium**Yankee Candle**£10.50**3.6★87 rev](https://www.amazon.co.uk/dp/B0995CWC71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£19.00**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GP91XZCJ) [**Woodland Essence Scented Candle | Luxury Soy Wax Candle with Gold Embossed Lid | Long Lasting Burn Home Fragrance Decorative Jar Candle Ivy Candle**Blinque Bermont**£14.68**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FMP9LHY7) [**Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)**glade**£10.91**88 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJW6Y5N) [**Yankee Candle Large Jara Signatire Pumpkin Cinnamon Swirl**Yankee Candle**£21.92**6 rev1y ago](https://www.amazon.co.uk/dp/B0FJNL2SMG) [**2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations**MOMAHUA**£10.26**21 rev1y ago](https://www.amazon.co.uk/dp/B0FH4XZFTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£19.00**4.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GP91XZCJ) [**Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)**Zan Village Homeware**£11.94**3.4★**▲ 647%**](https://www.amazon.co.uk/dp/B0CSG9JH69) [**Glade Plug in Air Freshener Holder and Refill Electric Scented Oil Room Air Freshener Pumpkin Spice Latte Pack of 4 Starter Kits (4 x Holder and 4 x 20 ml Refill)**glade**£16.10**4.2★**▲ 454%**](https://www.amazon.co.uk/dp/B0CDXNVSSD) [**M&SENSE Scented Candles Gifts for Women 200g Natural Soy Wax Candles Long Burning Birthday Candle Creamy Vanilla Pie for Birthday Christmas Wedding**M&SENSE**£9.38**3.7★**▲ 436%**](https://www.amazon.co.uk/dp/B0F53P557Q) [**Luxury Scented Candle Warm Apple & Cinnamon - 18 Oz Jar with lid - up to 95 Hour Burn Time (by Wickford & Co)**Wickford & Co.**£10.89**4.0★**▲ 409%**](https://www.amazon.co.uk/dp/B07K57JL3F)
**~~View all trending →~~**
## **What buyers say about pumpkin candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Beautiful fragrance”*
**Gifting Purpose**9%
*“pretty good for a gift”*
**Quality-Overall**7%
*“Great quality”*
**Value For Money**6%
*“Well worth the money”*
**Brightness/Shine/Glow**4%
*“a comforting glow”*
**Warmth**3%
*“the wax is a warm”*
**Size-Overall**2%
*“Red large candle”*
**Strength**1%
*“careful with this it is strong”*
**Advertised Vs Actual Product**1%
*“Does what is supposed to do”*
**Ease Of Use**1%
*“Really easy to use”*
### **What buyers complain about **
**Smell**53%
*“However not very strong aroma”*
**Value For Money**7%
*“Expensive”*
**Durability**5%
*“They don't last long”*
**Ease Of Use**4%
*“Unfortunately I took too long to use these thinking they would be fine”*
**Size-Overall**3%
*“quite small”*
**Gifting Purpose**2%
*“really disappointing that I had to return as it was a birthday present”*
**Quality-Overall**2%
*“it must be a cheaper quality wick”*
**Advertised Vs Actual Product**1%
*“The pictures are a bit misleading since theyre just edited into the backgrounds”*
**Weight Heavy**1%
*“Very heavy,”*
### **Top return reasons **
**Smell**41%
**Size-Overall**15%
**Defective Material/Parts**13%
**Quality-Overall**5%
**Functionality-Overall**5%
**Value For Money**5%
**Gifting Purpose**3%
**Durability**2%
**Leak-Proof**2%
**Safety Standards**2%
## **Common questions**
- **Is pumpkin candle profitable to sell on Amazon United Kingdom?**
- The niche generates £90K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pumpkin candle niche?**
- 26 brands and 131 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in pumpkin candle?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- **When does demand for pumpkin candle peak?**
- Demand peaks in Sep–Oct; the busiest month runs 45.8× the quietest.
- **What does it cost to enter the pumpkin candle niche?**
- Listings span £4.15–£32.32; the average listing price is £11.89 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.
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