---
title: "Pudding — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/pudding"
last_updated: "2026-07-31T12:37:14.745Z"
locale: en
meta:
description: "Niche score 51/100 · £52K/yr market · 149K searches/yr. Pricing outside the sweet spot ($2.95 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £52K/yr market · 149K searches/yr. Pricing outside the sweet spot ($2.95 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pudding — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **pudding**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($2.95 avg) keeps it on the watch list.
Market size 13Growth 11Conversion 94Competition 81Returns 100Price range 10Avg price 8Brand share 42Review moat 76Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****489**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£52K**
£52K/yr · 149K searches
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.59–£16.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£2.95**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pudding is a £52K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pudding market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£59K–£74K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 78%
**Open market**
**16%**
- Morrisons34% - Aunty's19% - Mr Kipling14% - Ambrosia7% - Cadbury6% - McVitie's5% - Open — no brand owns it (12 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -28.1% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/pudding/trend)
## **Top pudding search terms**
- **pudding**82K/yr-26.4%7.9% conv. - **puddings**30K/yr-25.7%11.4% conv. - **sponge pudding**14K/yr-40.6%11.1% conv. - **bread and butter pudding**6K/yr-22.0%16.2% conv. - **puddings and desserts**7K/yr-32.5%2.8% conv. - **bread pudding**3K/yr-28.1%1.9% conv. - **sponge puddings**4K/yr-38.6%18.3% conv. - **steamed pudding**3K/yr-33.0%7.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/pudding/search-terms)
## **Top pudding products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Auntys Golden Syrup Steamed Puddings 2x95g 190g**Aunty's**£1.53**4.2★365 rev](https://www.amazon.co.uk/dp/B002P9OA8M) [2**Morrisons Bread & Butter Puddings 2pk 240g**Morrisons**£2.81**4.2★17 rev](https://www.amazon.co.uk/dp/B0FM4GMDJL) [3**Auntys Steamed Puddings Sticky Toffee 2X95g 190g**Aunty's**£1.51**4.3★188 rev](https://www.amazon.co.uk/dp/B01GD0PBTU) [4**Cadbury Milk Chocolate Sponge Pudding Desserts 2x95g**Cadbury**£2.06**4.4★492 rev](https://www.amazon.co.uk/dp/B01BMVE646) [5**Morrisons The Best Brioche Bread & Butter Pudding 450g**Morrisons**£5.10**4.6★12 rev](https://www.amazon.co.uk/dp/B0FNDB6YYX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Brioche Bread & Butter Pudding 450g**Morrisons**£5.10**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FNDB6YYX) [**Morrisons Jam Sponge Puddings 2pk 210g**Morrisons**£2.78**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FQW9NL5S) [**Morrisons Syrup Sponge Puddings 2pk 210g**Morrisons**£2.78**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FQW9831B) [**Morrisons Chocolate Sponge Puddings 2pk 210g**Morrisons**£2.76**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FPGHWCVH) [**Morrisons Bread & Butter Puddings 2pk 240g**Morrisons**£2.81**17 rev12mo ago](https://www.amazon.co.uk/dp/B0FM4GMDJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceland Syrup Sponge Pudding 100g**Iceland**£0.98**3.1★**▲ 105%**](https://www.amazon.co.uk/dp/B0C5JRKMSQ) [**Mr Kipling Golden Syrup Sponge Puddings 190 g (4-Pack)**Mr Kipling**£6.65**4.8★**▲ 95%**](https://www.amazon.co.uk/dp/B084ZPBLZN) [**Morrisons Jam Sponge Puddings 2pk 210g**Morrisons**£2.78**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0FQW9NL5S) [**Morrisons Bread & Butter Pudding 450g**Morrisons**£3.81**4.0★**▲ 55%**](https://www.amazon.co.uk/dp/B0FNDC1322) [**Morrisons Bread & Butter Puddings 2pk 240g**Morrisons**£2.81**4.2★**▲ 49%**](https://www.amazon.co.uk/dp/B0FM4GMDJL)
**~~View all trending →~~**
## **What buyers say about pudding**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious as always”*
**Baking**14%
*“Nice cake”*
**Value For Money**11%
*“Excellent value”*
**Quality-Overall**10%
*“Good puds”*
**Flavor**4%
*“The flavour is sweet”*
**Sweetness**4%
*“Creamy really nice not two sweet”*
**Texture/Consistency-Overall**3%
*“The texture nice”*
**Thickness**2%
*“thick”*
**Soft Feel**2%
*“Nice and creamy”*
**Ease Of Use**2%
*“handy as easy to store”*
### **What buyers complain about **
**Taste-Overall**17%
*“Had a very artificial taste and wasn't pleasant”*
**Size-Overall**8%
*“Large”*
**Sweetness**6%
*“fake sweet taste”*
**Value For Money**6%
*“Waste of money”*
**Texture/Consistency-Overall**5%
*“theres not a lot of textures he likes”*
**Flavor**5%
*“Flavour not good”*
**Powdered/Crumbled**4%
*“Getting squashed”*
**Stale/Rotten/Spoiled**4%
*“both arrived squashed”*
**Quality-Overall**3%
*“Quality control must be non existant”*
**Hard Feel**2%
*“Hard and and tasteless”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is pudding profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 49 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pudding niche?**
- 18 brands and 61 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in pudding?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for pudding peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the pudding niche?**
- Listings span £0.59–£16.53; the average listing price is £2.95 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.
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