---
title: "Prunes — £213K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/prunes"
last_updated: "2026-07-31T12:37:26.244Z"
locale: en
meta:
description: "Niche score 47/100 · £213K/yr market · 176K searches/yr · £6.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £213K/yr market · 176K searches/yr · £6.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Prunes — £213K/yr Amazon UK Niche (2026) - Flapen"
---
# **prunes**
**Skip it**
Prices mostly outside the sweet spot ($0.86–$14.95) — this niche doesn't clear our bar today.
Market size 41Growth 17Conversion 99Competition 33Returns 100Price range 0Avg price 18Brand share 44Review moat 71Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****661.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£213K**
£213K/yr · 176K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.60**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.86–£14.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, prunes is a £213K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **prunes market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£198K–£264K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**16%**
- Amazon22% - CHEFS & CO20% - Morrisons17% - Nature's Balance13% - by Amazon6% - Grape Tree5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
5K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/prunes/trend)
## **Top prunes search terms**
- **prunes**95K/yr-12.9%17.7% conv. - **dried prunes**18K/yr-14.6%14.0% conv. - **prunes pitted 1kg soft**17K/yr-17.5%17.5% conv. - **prune**13K/yr-23.3%9.2% conv. - **prunes for constipation**12K/yr-17.9%11.6% conv. - **pitted prunes**9K/yr-32.3%14.1% conv. - **dried plums**7K/yr-19.2%3.3% conv. - **prunes pitted**3K/yr-32.4%12.9% conv. - **dried prunes pitted 1kg**3K/yr-41.2%16.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/prunes/search-terms)
## **Top prunes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£43K30%£64K40%£85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Dried Prunes - 500g**Amazon**£4.73**4.7★806 rev](https://www.amazon.co.uk/dp/B0DWP67YNW) [2**CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))**CHEFS & CO**£5.06**4.3★2,035 rev](https://www.amazon.co.uk/dp/B0FCDDXP2D) [3**Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack**Nature's Balance**£10.03**4.6★367 rev](https://www.amazon.co.uk/dp/B0CLPGP831) [4**Morrisons Dried Pitted Prunes 500g**Morrisons**£3.79**4.4★262 rev](https://www.amazon.co.uk/dp/B01AWH42MW) [5**by Amazon Prunes In Fruit Juice 425g**by Amazon**£1.19**4.5★463 rev](https://www.amazon.co.uk/dp/B0C66J2VD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Dried Prunes - 500g**Amazon**£4.73**806 rev1y ago](https://www.amazon.co.uk/dp/B0DWP67YNW) [**CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))**CHEFS & CO**£5.06**2,035 rev1y ago](https://www.amazon.co.uk/dp/B0FCDDXP2D) [**by Amazon Prunes In Fruit Juice 425g**by Amazon**£1.19**463 rev2y ago](https://www.amazon.co.uk/dp/B0C66J2VD6) [**Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack**Nature's Balance**£10.03**367 rev2y ago](https://www.amazon.co.uk/dp/B0CLPGP831) [**Whitworths Pitted Dried Prunes 190g | Incredibly Tasty Orchard Prunes | Healthy Snack Option | Vegan GMO-Free| 1 of 5 a Day**Whitworths**£2.19**243 rev2y ago](https://www.amazon.co.uk/dp/B0CJ5DQMQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Princes Prunes with Juice 410 g (Pack of 1)**Princes**£1.33**4.3★**▲ 64%**](https://www.amazon.co.uk/dp/B07S8KG7PN) [**by Amazon Dried Prunes - 500g**Amazon**£4.73**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B0DWP67YNW) [**CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))**CHEFS & CO**£5.06**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B0FCDDXP2D) [**Ellas Kitchen Organic Prunes 70g**Ella's Kitchen**£0.86**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B00LSQG914) [**Morrisons Prunes in Juice 410g**Morrisons**£1.14**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B00JHDIMK6)
**~~View all trending →~~**
## **What buyers say about prunes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious - arrived quickly, great price, will definitely be using again”*
**Value For Money**12%
*“Well worth the money”*
**Quality-Overall**12%
*“Good quality prunes”*
**Soft Feel**8%
*“Soft and sweet”*
**Flavor**6%
*“Great flavour”*
**Health Benefits-Overall**4%
*“Healthy”*
**Sweetness**4%
*“Very less added sugar”*
**Moist/Dry**4%
*“Lovely dried fruit”*
**Freshness**3%
*“Very fresh”*
**Crispiness**3%
*“juicy”*
### **What buyers complain about **
**Hard Feel**17%
*“There is NOTHING soft about these, they are rock hard and tasteless, we eat lots of prunes both organic and regular and these are easily the worst we've ever had”*
**Moist/Dry**15%
*“Bit dry”*
**Size-Overall**14%
*“The prunes appear smaller than other brands Ive had”*
**Sweetness**6%
*“Too sweet”*
**Crispiness**4%
*“not quite as juicy as some after soaking”*
**Blend/Ratio**4%
*“couldn't get pure prune juice not from concentrate”*
**Ingredients-Overall**4%
*“Its my fault for not reading the ingredients list before placing the order”*
**Quality-Overall**4%
*“Amazon need to improve their quality control”*
**Taste-Overall**2%
*“And rather tasteless”*
**Chunk/Clump/Collection**1%
*“I kept thinking I had picked up 3 stuck together”*
## **Common questions**
- **Is prunes profitable to sell on Amazon United Kingdom?**
- The niche generates £213K/yr across 20 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the prunes niche?**
- 14 brands and 58 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in prunes?**
- Top complaints mined from reviews: Hard Feel, Moist/Dry, Size-Overall. The return rate is 0.0%.
- **When does demand for prunes peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the prunes niche?**
- Listings span £0.86–£14.95; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.
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