---
title: "Prune Juice — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/prune-juice"
last_updated: "2026-07-31T15:06:01.927Z"
locale: en
meta:
description: "Niche score 48/100 · £157K/yr market · 137K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £157K/yr market · 137K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Prune Juice — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **prune juice**
**Skip it**
Soft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 22Conversion 80Competition 26Returns 100Price range 44Avg price 64Brand share 36Review moat 69Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****726.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.86–£26.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£157K**
£157K/yr · 137K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, prune juice is a £157K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **prune juice market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£137K–£172K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**12%**
- James White26% - Benefit Drinks22% - Wellgard19% - Sunsweet11% - by Amazon6% - Ella's Kitchen5% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/prune-juice/trend)
## **Top prune juice search terms**
- **prune juice**131K/yr-6.0%6.1% conv. - **sunsweet prune juice**3K/yr-10.0%6.3% conv. - **plum juice**3K/yr-7.1%1.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/prune-juice/search-terms)
## **Top prune juice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK**Wellgard**£10.75**4.5★2,043 rev](https://www.amazon.co.uk/dp/B0D9HPJPZ4) [2**Benefit Drinks Pure Prune Juice - 8 x 1 Litre Cartons - Prune Juice for Constipation with with Vitamin A C and E- Health Foods - Healthy Drinks**Benefit Drinks**£26.22**4.5★337 rev](https://www.amazon.co.uk/dp/B08CYBDXTT) [3**James White Prune Juice 1Ltr**James White**£4.10**4.2★31 rev](https://www.amazon.co.uk/dp/B08XK2MN78) [4**Sunsweet Californian Prune Juice 1L**Sunsweet**£7.37**4.2★114 rev](https://www.amazon.co.uk/dp/B0058MKET2) [5**James White Prune Juice Cartons 1L (Pack of 8)**James White**£25.67**4.5★237 rev](https://www.amazon.co.uk/dp/B09XX6JPRY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml**Califig**£11.49**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSM1FR1) [**Vita Core | Organic Prune Juice 100% Organic High in Dietary Fibre & Antioxidants Natural Source of Energy | 500ml (Pack of 2)**Vita Core**£14.31**19 rev1y ago](https://www.amazon.co.uk/dp/B0FD48RDB2) [**Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK**Wellgard**£10.75**2,043 rev2y ago](https://www.amazon.co.uk/dp/B0D9HPJPZ4) [**Gefen All Natural Prune Juice 946ml (Pack of 2) Not from Concentrate | No Added Sugar | High in Fibre Iron & Vitamin C | Kosher (Including Passover)**Gefen**£25.13**31 rev2y ago](https://www.amazon.co.uk/dp/B0CWPPJ5KP) [**by Amazon Prunes In Fruit Juice 425g**by Amazon**£1.19**463 rev2y ago](https://www.amazon.co.uk/dp/B0C66J2VD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aloe Pura Aloe Vera Maximum Strength Juice Natural Vegan Cruelty Free Food Supplement 1ltr**Aloe Pura**£8.27**4.4★**▲ 212%**](https://www.amazon.co.uk/dp/B0013G1ROS) [**Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml**Califig**£11.49**4.4★**▲ 208%**](https://www.amazon.co.uk/dp/B0FTSM1FR1) [**Biotta Prune Juice 500ml - Pack of 6**A.Vogel**£24.40**5.0★**▲ 124%**](https://www.amazon.co.uk/dp/B0C46JTKJ6) [**Ellas Kitchen Organic Prunes 70g**Ella's Kitchen**£0.86**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B00LSQG914) [**James White Prune Juice 1Ltr**James White**£4.10**4.2★**▲ 34%**](https://www.amazon.co.uk/dp/B08XK2MN78)
**~~View all trending →~~**
## **What buyers say about prune juice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Great taste, great bottle size”*
**Quality-Overall**16%
*“Excellent Product”*
**Value For Money**14%
*“Competitive pricing”*
**Ease Of Use**5%
*“Easy to use”*
**Natural Ingredients**4%
*“Excellent natural product”*
**Flavor**4%
*“Great flavour”*
**Ingredients-Overall**3%
*“The fig syrup is blended with ginger extract, clove oil, peppermint oil and cassia oil, and the taste reflects that”*
**Health Benefits-Overall**2%
*“Good for your health”*
**Size-Overall**1%
*“decent size”*
**Portability**1%
*“also make them ideal for travel - a time when you are more likely to need this support”*
### **What buyers complain about **
**Value For Money**17%
*“expensive”*
**Taste-Overall**12%
*“The taste is not very nice either, they taste very overly sweet and artificial”*
**Size-Overall**9%
*“they are small”*
**Functionality-Overall**7%
*“Not working for me”*
**Blend/Ratio**7%
*“couldn't get pure prune juice not from concentrate”*
**Ease Of Use**2%
*“Tricky to open besides using scissors”*
**Side Effects**1%
*“limited effect”*
## **Common questions**
- **Is prune juice profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the prune juice niche?**
- 12 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in prune juice?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for prune juice peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the prune juice niche?**
- Listings span £0.86–£26.22; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.
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