---
title: "Prune Juice for Constipation — £267K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/prune-juice-for-constipation"
last_updated: "2026-07-31T16:12:47.231Z"
locale: en
meta:
description: "Niche score 46/100 · £267K/yr market · 112K searches/yr · £14.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £267K/yr market · 112K searches/yr · £14.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Prune Juice for Constipation — £267K/yr Amazon UK Niche (2026) - Flapen"
---
# **prune juice for constipation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 17Conversion 98Competition 18Returns 100Price range 55Avg price 70Brand share 0Review moat 69Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****721.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.00–£26.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£267K**
£267K/yr · 112K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, prune juice for constipation is a £267K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **prune juice for constipation market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£215K–£287K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Califig77% - Wellgard12% - Koutsogiorgakis Family5% - Benefit Drinks3% - James White2%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -15.8% search growth over the last 90 days.
3K2KAug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/prune-juice-for-constipation/trend)
## **Top prune juice for constipation search terms**
- **prune juice for constipation**40K/yr-19.8%6.5% conv. - **syrup of figs**26K/yr-16.7%21.7% conv. - **califig**11K/yr+18.5%17.3% conv. - **syrup of figs for constipation**9K/yr-19.0%21.1% conv. - **califig syrup of figs**7K/yr-38.8%27.0% conv. - **prune juice for constipation adults**6K/yr-10.7%7.7% conv. - **fig syrup**4K/yr-17.7%15.6% conv. - **concentrated prune juice**3K/yr-23.2%3.9% conv. - **calfig**3K/yr-11.3%29.1% conv. - **calfig for adults**2K/yr+8.7%31.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/prune-juice-for-constipation/search-terms)
## **Top prune juice for constipation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£53K30%£80K40%£107K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Califig Syrup of Figs 100 ml | Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity**Califig**£6.12**4.5★502 rev](https://www.amazon.co.uk/dp/B01JGZ4QOK) [2**Califig Syrup of Figs | 3 pack | Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 3 X 100 ml**Califig**£13.94**4.6★475 rev](https://www.amazon.co.uk/dp/B01KYJU4JI) [3**Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK**Wellgard**£10.75**4.5★2,043 rev](https://www.amazon.co.uk/dp/B0D9HPJPZ4) [4**Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml**Califig**£11.49**4.4★27 rev](https://www.amazon.co.uk/dp/B0FTSM1FR1) [5**Califig Syrup of Figs 100 ml | Digestive Aid with Natural Fig Extract | Helps Maintain Regularity | Vegan.**Califig**£6.00**4.4★3,557 rev](https://www.amazon.co.uk/dp/B01BC4A9U8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml**Califig**£11.49**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSM1FR1) [**Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK**Wellgard**£10.75**2,043 rev2y ago](https://www.amazon.co.uk/dp/B0D9HPJPZ4) [**James White Prune Juice Cartons 1L (Pack of 8)**James White**£25.67**237 rev4y ago](https://www.amazon.co.uk/dp/B09XX6JPRY) [**Benefit Drinks Pure Prune Juice - 8 x 1 Litre Cartons - Prune Juice for Constipation with with Vitamin A C and E- Health Foods - Healthy Drinks**Benefit Drinks**£26.22**337 rev6y ago](https://www.amazon.co.uk/dp/B08CYBDXTT) [**Koutsogiorgakis Family Fig Syrup 250ml | 100% Natural Fig Extract | High in Natural Fiber | No Added Sugar | Vegan Alternative Sweetener**Koutsogiorgakis Family**£8.29**205 rev7y ago](https://www.amazon.co.uk/dp/B07KSH3MYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml**Califig**£11.49**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0FTSM1FR1) [**Koutsogiorgakis Family Fig Syrup 250ml | 100% Natural Fig Extract | High in Natural Fiber | No Added Sugar | Vegan Alternative Sweetener**Koutsogiorgakis Family**£8.29**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B07KSH3MYF) [**Califig Syrup of Figs 100 ml | Digestive Aid with Natural Fig Extract | Helps Maintain Regularity | Vegan.**Califig**£6.00**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B01BC4A9U8) [**Califig Syrup of Figs 100 ml | Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity**Califig**£6.12**4.5★**— 1%**](https://www.amazon.co.uk/dp/B01JGZ4QOK) [**Califig Syrup of Figs | Six pack | Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 6 X 100 ml**Califig**£25.82**4.6★**— 3%**](https://www.amazon.co.uk/dp/B01D06GN1U)
**~~View all trending →~~**
## **What buyers say about prune juice for constipation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“It tastes like prune juice 😂 much more bearable with some ice”*
**Quality-Overall**17%
*“Great product”*
**Value For Money**14%
*“Good value for money”*
**Natural Ingredients**9%
*“Natural Product”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Ease Of Use**5%
*“Easy to use”*
**Ingredients-Overall**3%
*“The fig syrup is blended with ginger extract, clove oil, peppermint oil and cassia oil, and the taste reflects that”*
**Efficiency**3%
*“Work well”*
**Flavor**2%
*“the flavour is pleasant”*
**Soft Feel**2%
*“gentle on your system”*
### **What buyers complain about **
**Taste-Overall**20%
*“The taste is not very nice either, they taste very overly sweet and artificial”*
**Functionality-Overall**9%
*“Not working for me”*
**Strength**8%
*“Glass bottle is fragile”*
**Flavor**8%
*“I found it hard to detect any real fig flavour”*
**Dosage**8%
*“It does work although very slowly depending on the dose you take”*
**Value For Money**4%
*“It works out a bit more expensive to purchase this way”*
**Bitter**4%
*“Straight out of the bottle the thick syrup has a very bitter, almost burnt, taste and it leaves a bitter aftertaste”*
**Burnt/Roasted/Overbaked**4%
*“A black, unappetizing goo that taste burnt”*
**Ease Of Use**3%
*“Tricky to open besides using scissors”*
**Side Effects**1%
*“limited effect”*
## **Common questions**
- **Is prune juice for constipation profitable to sell on Amazon United Kingdom?**
- The niche generates £267K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the prune juice for constipation niche?**
- 5 brands and 33 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in prune juice for constipation?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Strength. The return rate is 0.1%.
- **What does it cost to enter the prune juice for constipation niche?**
- Listings span £6.00–£26.22; the average listing price is £14.34 (sweet spot $15–$100). The average incumbent carries 721 reviews — the moat a new listing must climb.
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