---
title: "Search terms — protein yoghurt - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-yoghurt/search-terms"
last_updated: "2026-07-31T22:48:07.764Z"
locale: en
meta:
  description: "Niche score 58/100 · £153K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £153K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — protein yoghurt - Flapen"
---

# **protein yoghurt**

**Worth a look**

Shows searches that convert (20.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 39Conversion 100Competition 76Returns 100Price range 33Avg price 7Brand share 35Review moat 92Quality gap 58

**Conversion**

**Incredible****20.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****152.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£153K**

£153K/yr · 313K searches

**Price range**

**Okay****£0.89–£21.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£2.35**

avg listing price — sweet spot $15–$100