---
title: "Protein Yoghurt — £153K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-yoghurt"
last_updated: "2026-07-31T18:22:55.389Z"
locale: en
meta:
description: "Niche score 58/100 · £153K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £153K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Yoghurt — £153K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein yoghurt**
**Worth a look**
Shows searches that convert (20.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 39Conversion 100Competition 76Returns 100Price range 33Avg price 7Brand share 35Review moat 92Quality gap 58
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****152.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£153K**
£153K/yr · 313K searches
**Price range**
**Okay****£0.89–£21.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£2.35**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, protein yoghurt is a £153K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein yoghurt market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£235K–£294K**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**13%**
- Arla Protein53% - GetPro15% - Arla9% - Morrisons4% - Lindahls3% - Fuel10K3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-yoghurt/trend)
## **Top protein yoghurt search terms**
- **protein yoghurt**167K/yr+8.2%20.1% conv. - **arla**35K/yr-1.0%11.9% conv. - **protein yogurt**27K/yr+28.4%16.2% conv. - **arla protein**21K/yr+8.9%17.2% conv. - **arla protein yoghurt**10K/yr+107.5%16.6% conv. - **getpro**12K/yr+21.5%10.4% conv. - **grahams protein yoghurt**6K/yr+41.6%0.7% conv. - **protein yoghurt multipack**7K/yr-0.3%0.9% conv. - **protein yoghurts**5K/yr+10.1%17.1% conv. - **protein yogurts**5K/yr+18.9%15.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-yoghurt/search-terms)
## **Top protein yoghurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arla Protein Strawberry Yogurt 200 g**Arla Protein**£1.22**4.6★773 rev](https://www.amazon.co.uk/dp/B014QU163Y) [2**Arla Protein Blueberry Yoghurt 200g**Arla Protein**£1.17**4.4★686 rev](https://www.amazon.co.uk/dp/B014QU1D0A) [3**Arla Protein Strawberry Yoghurt Pouch 200g**Arla Protein**£1.48**4.4★390 rev](https://www.amazon.co.uk/dp/B0714KPVVM) [4**Arla Protein Salted Caramel Yogurt 200 g**Arla**£1.04**4.3★205 rev](https://www.amazon.co.uk/dp/B087GP2G4V) [5**Arla Protein Mango Yogurt Pouch 200 g**Arla Protein**£1.42**4.4★405 rev](https://www.amazon.co.uk/dp/B0728J5Z76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fuel10k 20g Protein Yogurt & Granola Toffee Flavour 173g**Fuel10K**£1.99**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWX2KJQ) [**Protein Yogurt Strawberry Pouch 6x200g Arlas (Strawberry 6x200g)**KoalaKoi**£21.99**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FLVY8CYM) [**Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative**Alpro**£1.32**40 rev1y ago](https://www.amazon.co.uk/dp/B0F7RLFS7B) [**Arla Protein Chocolate Fudge Flavour Mousse 200g**Arla Protein**£1.75**25 rev1y ago](https://www.amazon.co.uk/dp/B0F3PW9GBV) [**Arla Protein Banoffee Pie Flavour Mousse 200g**Arla Protein**£1.54**18 rev1y ago](https://www.amazon.co.uk/dp/B0F3PSGQGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GetPro 25g Banana High Protein Yoghurt Pouch**GetPro**£1.74**4.4★**▲ 102%**](https://www.amazon.co.uk/dp/B0D33T4XKT) [**Fuel10k 20g Protein Yogurt & Granola Toffee Flavour 173g**Fuel10K**£1.99**5.0★**▲ 74%**](https://www.amazon.co.uk/dp/B0FZWX2KJQ) [**Arla Protein Banoffee Pie Flavour Mousse 200g**Arla Protein**£1.54**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0F3PSGQGC) [**Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative**Alpro**£1.32**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0F7RLFS7B) [**Arla Protein Chocolate Fudge Flavour Mousse 200g**Arla Protein**£1.75**3.7★**▲ 43%**](https://www.amazon.co.uk/dp/B0F3PW9GBV)
**~~View all trending →~~**
## **What buyers say about protein yoghurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Great taste”*
**Nutritional Content**17%
*“Easy to eat protein yogs”*
**Flavor**11%
*“Nice flavour”*
**Thickness**10%
*“Good taste and like the thickness of this yougarts”*
**Soft Feel**4%
*“Creamy”*
**Quality-Overall**4%
*“Excellent product”*
**Texture/Consistency-Overall**2%
*“This yogurt has great texture”*
**Health Benefits-Overall**2%
*“Taste lovely and healthy”*
**Value For Money**2%
*“really cheap price”*
**Size-Overall**2%
*“Great taste and good size”*
### **What buyers complain about **
**Taste-Overall**25%
*“Needs more taste”*
**Thickness**15%
*“it is annoying having to mix the liquid back in, very thick”*
**Flavor**9%
*“a bit bland on flavour”*
**Value For Money**6%
*“Nasty expensive slop in a pot”*
**Salt Content**4%
*“Not got a very strong salted caramel taste”*
**Ingredients-Overall**4%
*“Is this supposed to tase of something other than chemicals”*
**Chunk/Clump/Collection**2%
*“Stringy lumps sadly put me off”*
**Artificial Sweeteners**2%
*“has artificial sweeteners”*
**Dilute/Watery**2%
*“it is annoying having to mix the liquid back in, very thick”*
**Size-Overall**2%
*“is a big pot”*
## **Common questions**
- **Is protein yoghurt profitable to sell on Amazon United Kingdom?**
- The niche generates £153K/yr across 41 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the protein yoghurt niche?**
- 14 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in protein yoghurt?**
- Top complaints mined from reviews: Taste-Overall, Thickness, Flavor. The return rate is 0.0%.
- **When does demand for protein yoghurt peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the protein yoghurt niche?**
- Listings span £0.89–£21.99; the average listing price is £2.35 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.
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