---
title: "Protein Water — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-water"
last_updated: "2026-07-31T16:17:06.818Z"
locale: en
meta:
description: "Niche score 51/100 · £145K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £145K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Water — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein water**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 31Growth 27Conversion 56Competition 32Returns 100Price range 75Avg price 80Brand share 18Review moat 90Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****208.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£10.35–£28.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£145K**
£145K/yr · 178K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein water is a £145K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein water market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£170K–£213K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 99%
**Open market**
**4%**
- Vieve42% - Applied Nutrition36% - WOW HYDRATE8% - Myprotein4% - Optimum Nutrition3% - SCI-MX3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-water/trend)
## **Top protein water search terms**
- **protein water**117K/yr+7.7%3.9% conv. - **vieve protein water**14K/yr-6.4%12.4% conv. - **protein water sugar free**16K/yr-21.1%4.0% conv. - **wow hydrate protein water**12K/yr-11.8%2.7% conv. - **vieve**9K/yr-16.7%4.5% conv. - **wow hydrate**9K/yr-5.3%2.0% conv. - **protien water**3K/yr+19.8%4.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-water/search-terms)
## **Top protein water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£29K30%£43K40%£58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vieve Protein Water 10x500ml - Mixed Variety Flavour Pack 20g Protein Sugar Free Fat Free & Dairy Free A Ready to Drink Alternative to Protein Powders & Shakes 10 Pack (2 per Flavour)**Vieve**£18.48**4.1★1,221 rev](https://www.amazon.co.uk/dp/B08769J8FS) [2**Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Tropical Burst)**Applied Nutrition**£15.12**4.3★106 rev](https://www.amazon.co.uk/dp/B0DKT69P4G) [3**Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Orange Burst)**Applied Nutrition**£14.62**4.5★75 rev](https://www.amazon.co.uk/dp/B0DKT78ZRL) [4**Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Apple Burst)**Applied Nutrition**£14.39**4.4★91 rev](https://www.amazon.co.uk/dp/B0DKT61Z4Z) [5**Vieve Protein Water 6x500ml - Wild Cherry | 20g Protein Sugar Free Fat Free & Dairy Free | A Ready to Drink Alternative to Protein Powders & Shakes | 6 Pack**Vieve**£10.91**4.3★139 rev](https://www.amazon.co.uk/dp/B0D1VHMCH3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)**Protein Labs**£19.19**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTHSSZ5X) [**WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal**WOW HYDRATE**£28.59**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GRB5CWQ1) [**WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water**WOW HYDRATE**£28.23**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQJ74TX7) [**Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie**Applied Nutrition**£20.51**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G53WZMBC) [**Optimum Nutrition Protein Water - 16 g of Protein per Serving to Support your Active Lifestyle for Pre- and Post-Workout Sugar-free Hydration Apple & Raspberry 350ml**Optimum Nutrition**£18.99**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G149CYN8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)**Protein Labs**£19.19**4.4★**▲ 245%**](https://www.amazon.co.uk/dp/B0GTHSSZ5X) [**WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal**WOW HYDRATE**£28.59**0.0★**▲ 216%**](https://www.amazon.co.uk/dp/B0GRB5CWQ1) [**Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie**Applied Nutrition**£20.51**4.6★**▲ 192%**](https://www.amazon.co.uk/dp/B0G53WZMBC) [**WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water**WOW HYDRATE**£28.23**5.0★**▲ 180%**](https://www.amazon.co.uk/dp/B0GQJ74TX7) [**SCI-MX Juicy Protein Sparkling Protein Water Apple & Kiwi Flavour 330ml x 12**SCI-MX**£16.88**4.0★**▲ 173%**](https://www.amazon.co.uk/dp/B0FQ5VNGRZ)
**~~View all trending →~~**
## **What buyers say about protein water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Taste great and is very refreshing”*
**Nutritional Content**17%
*“Good nutrition”*
**Flavor**12%
*“Flavour unique”*
**Ease Of Use**4%
*“though this is a very convenient”*
**Quality-Overall**4%
*“Good quality recovery drink if a little sweet”*
**Freshness**4%
*“Refreshing drink”*
**Sweetness**3%
*“I really like that there's less sugar in these drinks”*
**Value For Money**3%
*“Value wise, I think they are fairly priced for what they are,”*
**Solubility**1%
*“it soon dissolves”*
**Weight Light**1%
*“Great option and light”*
### **What buyers complain about **
**Taste-Overall**22%
*“the taste is a bit off”*
**Ease Of Use**13%
*“But very difficult to open a bottle”*
**Sweetness**6%
*“doesnt feel heavy or overly sweet”*
**Flavor**4%
*“Not as Flavourful as Expected”*
**Value For Money**4%
*“pricey”*
**Nutritional Content**3%
*“But 20g of protein for 90 kcal is tough to argue with”*
**Dilute/Watery**2%
*“In terms of flavour its a bit watery”*
**Advertised Vs Actual Product**2%
*“The image in the advertisement says it contains 20g of protein, which isn't true”*
**Size-Overall**2%
*“My only complaint is that the bottles are not very big at only 350ml”*
**Texture/Consistency-Overall**1%
*“Very slight gel texture to it which is probably unavoidable. dont let that put you off too much”*
### **Top return reasons **
**Nutritional Content**25%
**Taste-Overall**25%
**Flavor**13%
**Measurement/Reading Accuracy**13%
**Advertised Vs Actual Product**13%
**Leak-Proof**13%
## **Common questions**
- **Is protein water profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 21 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the protein water niche?**
- 8 brands and 26 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in protein water?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Use, Sweetness. The return rate is 0.0%.
- **When does demand for protein water peak?**
- Demand peaks in Aug; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the protein water niche?**
- Listings span £10.35–£28.59; the average listing price is £17.02 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.
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