---
title: "Search terms — protein shakes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-shakes/search-terms"
last_updated: "2026-07-31T10:27:54.625Z"
locale: en
meta:
  description: "Niche score 60/100 · £639K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £639K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — protein shakes - Flapen"
---

# **protein shakes**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 27Conversion 64Competition 66Returns 100Price range 63Avg price 70Brand share 31Review moat 74Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****528.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.43**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£639K**

£639K/yr · 775K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£1.20–£38.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch