---
title: "Protein Shakes — £639K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-shakes"
last_updated: "2026-07-31T06:31:30.108Z"
locale: en
meta:
description: "Niche score 60/100 · £639K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £639K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Shakes — £639K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein shakes**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 27Conversion 64Competition 66Returns 100Price range 63Avg price 70Brand share 31Review moat 74Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****528.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.43**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£639K**
£639K/yr · 775K searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.20–£38.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein shakes is a £639K/yr Amazon United Kingdom market (775K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein shakes market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£722K–£866K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**11%**
- UFIT47% - Grenade24% - For Goodness Shakes8% - FUEL10K5% - Huel3% - SlimFast3% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-shakes/trend)
## **Top protein shakes search terms**
- **protein shakes**144K/yr-1.1%3.0% conv. - **protein drinks**127K/yr+3.6%3.0% conv. - **ufit 50g protein shake**67K/yr+3.1%11.5% conv. - **protein shakes ready to drink**49K/yr+17.4%3.0% conv. - **protein drink**56K/yr+6.1%2.8% conv. - **grenade protein shake**40K/yr+6.4%10.2% conv. - **ufit**38K/yr+2.4%7.3% conv. - **protein drinks for weight loss**35K/yr+11.1%1.5% conv. - **protein milkshake**21K/yr+25.9%1.8% conv. - **high protein shakes**22K/yr-4.9%1.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-shakes/search-terms)
## **Top protein shakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£26K8%£51K12%£77K16%£102K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UFIT High 50g Protein Shake (8 x 500 ml) - Milk Chocolate Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary**UFIT**£18.13**4.2★340 rev](https://www.amazon.co.uk/dp/B092D6SYVS) [2**Grenade Fudge Brownie High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle**Grenade**£9.82**4.5★1,583 rev](https://www.amazon.co.uk/dp/B01N3NJQFN) [3**UFIT High 50g Protein Shake (8 x 500 ml) - Strawberry Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary**UFIT**£16.35**4.0★480 rev](https://www.amazon.co.uk/dp/B092D6RCBF) [4**Grenade White Chocolate High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle**Grenade**£9.87**4.2★1,232 rev](https://www.amazon.co.uk/dp/B072XP9WJ9) [5**Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle**Grenade**£9.99**4.4★896 rev](https://www.amazon.co.uk/dp/B07V5TGM7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.54**188 rev1y ago](https://www.amazon.co.uk/dp/B0F4468Q4K) [**For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.92**89 rev1y ago](https://www.amazon.co.uk/dp/B0F449ZM2Q) [**For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£9.42**101 rev1y ago](https://www.amazon.co.uk/dp/B0F4485DB3) [**FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)**FUEL10K**£8.39**54 rev1y ago](https://www.amazon.co.uk/dp/B0DF2N34V4) [**Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake**Warrior**£10.04**1,235 rev2y ago](https://www.amazon.co.uk/dp/B0D5HSRXH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)**FUEL10K**£8.39**4.2★**▲ 158%**](https://www.amazon.co.uk/dp/B0DF2N34V4) [**Grenade Strawberries and Cream High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle**Grenade**£9.99**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B07V5TGM7W) [**UFIT 25g Protein Shake (10 x 330 ml) - Iced Latte Flavour - High Protein - Fat Free - No Added Sugar - Ready to Drink - Gut Friendly - Packaging May Vary**UFIT**£17.98**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B092D6SMK7) [**SlimFast Ready To Drink Shake Tasty Balanced Shake with Vitamins and Minerals No Sugar Vanilla Flavour 6 x 325 ml Multipack**SlimFast**£8.11**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B010PM76VS) [**For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml**For Goodness Shakes**£8.92**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0F449ZM2Q)
**~~View all trending →~~**
## **What buyers say about protein shakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Lovely smooth taste”*
**Nutritional Content**15%
*“Great protein shake”*
**Flavor**10%
*“Really nice flavor”*
**Value For Money**9%
*“Amazing price”*
**Quality-Overall**8%
*“Decent stuff”*
**Texture/Consistency-Overall**2%
*“The consistency is smooth”*
**Sweetness**2%
*“high in sugar”*
**Ease Of Use**2%
*“Easy and convenient”*
**Solubility**1%
*“mixes well”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**25%
*“Not tasty”*
**Value For Money**7%
*“Very pricey”*
**Thickness**6%
*“Very thick”*
**Sweetness**6%
*“have no sugar”*
**Flavor**6%
*“Banana flavour which isnt particularly nice”*
**Nutritional Content**5%
*“It's not food”*
**Ease Of Use**4%
*“Impossible to open”*
**Side Effects**2%
*“giving a sickly sensation”*
**Artificial Sweeteners**2%
*“as the taste of the fake sugar substitute is so strong”*
**Smell**2%
*“Chemical smell”*
### **Top return reasons **
**Taste-Overall**33%
**Flavor**33%
**Leak-Proof**17%
**Nutritional Content**8%
**Smell**8%
## **Common questions**
- **Is protein shakes profitable to sell on Amazon United Kingdom?**
- The niche generates £639K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the protein shakes niche?**
- 15 brands and 89 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in protein shakes?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Thickness. The return rate is 0.0%.
- **When does demand for protein shakes peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the protein shakes niche?**
- Listings span £1.20–£38.47; the average listing price is £14.43 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.
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