---
title: "Search terms — protein porridge - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-porridge/search-terms"
last_updated: "2026-07-31T19:38:21.134Z"
locale: en
meta:
  description: "Niche score 55/100 · £187K/yr market · 313K searches/yr · £14.31 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £187K/yr market · 313K searches/yr · £14.31 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — protein porridge - Flapen"
---

# **protein porridge**

**Worth a look**

Shows low returns (0.0%), but soft demand (-6.5% this quarter) keeps it on the watch list.

Market size 37Growth 22Conversion 51Competition 58Returns 100Price range 62Avg price 69Brand share 33Review moat 85Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****309.73**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.31**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.06–£34.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£187K**

£187K/yr · 313K searches

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch