---
title: "Protein Porridge — £187K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-porridge"
last_updated: "2026-07-31T22:00:59.542Z"
locale: en
meta:
description: "Niche score 55/100 · £187K/yr market · 313K searches/yr · £14.31 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £187K/yr market · 313K searches/yr · £14.31 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Porridge — £187K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein porridge**
**Worth a look**
Shows low returns (0.0%), but soft demand (-6.5% this quarter) keeps it on the watch list.
Market size 37Growth 22Conversion 51Competition 58Returns 100Price range 62Avg price 69Brand share 33Review moat 85Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****309.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.06–£34.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£187K**
£187K/yr · 313K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein porridge is a £187K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar–May. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein porridge market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£215K–£286K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**11%**
- Linwoods51% - Protein Works12% - ELEAT11% - FUEL10K7% - Grain Up4% - Applied Nutrition4% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -6.5% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, May · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-porridge/trend)
## **Top protein porridge search terms**
- **overnight oats**144K/yr-0.9%2.7% conv. - **protein porridge**39K/yr-22.9%2.4% conv. - **protein oats**35K/yr-21.2%1.7% conv. - **linwoods overnight oats**32K/yr-21.1%9.4% conv. - **quaker overnight oats**5K/yr>1,000%0.4% conv. - **high protein oats**11K/yr+7.3%0.5% conv. - **fuel porridge pots**13K/yr-32.1%6.2% conv. - **protein overnight oats**9K/yr-12.2%3.8% conv. - **protein porridge pots**9K/yr-25.3%3.3% conv. - **bio and me overnight oats**4K/yr-3.3%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-porridge/search-terms)
## **Top protein porridge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£37K30%£56K40%£75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linwoods Chocolate Protein Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free**Linwoods**£12.93**4.5★247 rev](https://www.amazon.co.uk/dp/B0CRHQY4ML) [2**Linwoods Strawberry Energy Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free**Linwoods**£12.90**4.5★138 rev](https://www.amazon.co.uk/dp/B0CRHPJ2C5) [3**Linwoods Chocolate Protein Overnight Oats | 3 x 300g Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free**Linwoods**£11.96**4.5★247 rev](https://www.amazon.co.uk/dp/B0CM9QWNNN) [4**Linwoods Original Energy Overnight Oats | 3x 300g Porridge Oats | Source Of Protein | Healthy Breakfast Food | Vegan Friendly & Gluten Free**Linwoods**£11.98**4.6★63 rev](https://www.amazon.co.uk/dp/B0CM9MP26N) [5**ELEAT | High Protein Overnight Oats Starter Bundle**ELEAT**£34.76**4.5★25 rev](https://www.amazon.co.uk/dp/B0FVFK1KTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bio&Me Cocoa Overnight Oats 350g**Bio&Me**£3.12**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H1DK857D) [**Linwoods Vanilla Protein Overnight Oats | 3 x 300g | Healthy Breakfast Food | Vegan Friendly & Gluten Free**Linwoods**£11.99**11 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T2CWH9) [**ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate**ELEAT**£12.89**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGTM7YF) [**ELEAT | High Protein Overnight Oats Starter Bundle**ELEAT**£34.76**25 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFK1KTX) [**Grain UP - Blueberry Muffin Overnight Oats 300g High Protein Vegan Gluten-Free Healthy Meal Prep Option**Grain Up**£4.06**10 rev1y ago](https://www.amazon.co.uk/dp/B0F6C9TM8C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bio&Me Cocoa Overnight Oats 350g**Bio&Me**£3.12**5.0★**▲ 273%**](https://www.amazon.co.uk/dp/B0H1DK857D) [**Grain UP - Blueberry Muffin Overnight Oats 300g High Protein Vegan Gluten-Free Healthy Meal Prep Option**Grain Up**£4.06**3.4★**▲ 136%**](https://www.amazon.co.uk/dp/B0F6C9TM8C) [**ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate**ELEAT**£12.89**3.6★**▲ 114%**](https://www.amazon.co.uk/dp/B0FXGTM7YF) [**ELEAT | High Protein Overnight Oats Starter Bundle**ELEAT**£34.76**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0FVFK1KTX) [**ELEAT | High Protein Overnight Oats Healthy Breakfast | Variety Pack**ELEAT**£29.44**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0DT1NP2X4)
**~~View all trending →~~**
## **What buyers say about protein porridge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“It tastes amazing”*
**Quality-Overall**15%
*“Product is lovely”*
**Value For Money**9%
*“Good price”*
**Ease Of Use**7%
*“very handy for when youve got to look after the grandchildren as I can make at home”*
**Nutritional Content**7%
*“Filling, high protein breakfast option”*
**Leak-Proof**3%
*“No leaks so far”*
**Flavor**3%
*“Good Flavour”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Size-Overall**3%
*“good size”*
**Design-Overall**3%
*“beautiful design”*
### **What buyers complain about **
**Rusts/Corrodes**27%
*“They rust”*
**Taste-Overall**11%
*“tastes a bit artificial”*
**Advertised Vs Actual Product**8%
*“threw it away not like the advert”*
**Value For Money**7%
*“Waste of money”*
**Sweetness**5%
*“Too sweet”*
**Quality-Overall**4%
*“Not good quality”*
**Smell**3%
*“Does not smell good”*
**Ingredients-Overall**2%
*“Much cheaper to buy the ingredients separately and mix them”*
**Eco Friendliness**2%
*“no compostable guidance which says to me that its neither compostable or recyclable”*
**Bitter**2%
*“Awful unknown bitter ingredient”*
### **Top return reasons **
**Rusts/Corrodes**21%
**Defective Material/Parts**19%
**Size-Overall**19%
**Leak-Proof**13%
**Weight Heavy**6%
**Ease Of Use**4%
**Adhesion/Stickiness**4%
**Maintenance And Repair**3%
**Noise Level**2%
**Product Condition**2%
## **Common questions**
- **Is protein porridge profitable to sell on Amazon United Kingdom?**
- The niche generates £187K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the protein porridge niche?**
- 12 brands and 36 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in protein porridge?**
- Top complaints mined from reviews: Rusts/Corrodes, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for protein porridge peak?**
- Demand peaks in Feb–Mar–May; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the protein porridge niche?**
- Listings span £3.06–£34.76; the average listing price is £14.31 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)