---
title: "Protein Peanut Butter — £690K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-peanut-butter"
last_updated: "2026-07-31T15:13:02.574Z"
locale: en
meta:
description: "Niche score 50/100 · £690K/yr market · 469K searches/yr · £12.37 avg price. Soft demand (-12.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £690K/yr market · 469K searches/yr · £12.37 avg price. Soft demand (-12.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Peanut Butter — £690K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein peanut butter**
**Worth a look**
Shows low returns (0.1%), but soft demand (-12.9% this quarter) keeps it on the watch list.
Market size 68Growth 19Conversion 95Competition 21Returns 100Price range 72Avg price 53Brand share 24Review moat 47Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.40–£39.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£690K**
£690K/yr · 469K searches
**Avg price**
**Good****£12.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,781.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein peanut butter is a £690K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein peanut butter market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£619K–£742K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- PBfit72% - PB27% - Chia Charge5% - BetterBody Foods4% - Seba Garden4% - yourhealthstore3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-peanut-butter/trend)
## **Top protein peanut butter search terms**
- **peanut butter powder**173K/yr-17.9%12.4% conv. - **pb fit peanut butter powder**43K/yr-9.5%19.0% conv. - **powdered peanut butter**50K/yr-13.7%10.1% conv. - **pb2**31K/yr+9.4%12.1% conv. - **pb fit**27K/yr-15.2%14.7% conv. - **pb2 powdered peanut butter**20K/yr-22.7%9.2% conv. - **peanut powder**21K/yr-18.8%7.9% conv. - **pbfit**15K/yr-16.4%13.2% conv. - **peanut butter protein powder**14K/yr-24.8%3.1% conv. - **pbfit peanut butter powder**11K/yr+6.7%17.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-peanut-butter/search-terms)
## **Top protein peanut butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£69K20%£138K30%£207K40%£276K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 225g**PBfit**£5.95**4.5★5,367 rev](https://www.amazon.co.uk/dp/B084TJXCDV) [2**PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 425g**PBfit**£8.95**4.7★1,252 rev](https://www.amazon.co.uk/dp/B0B75JVYJW) [3**PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 850g**PBfit**£15.34**4.7★1,081 rev](https://www.amazon.co.uk/dp/B075XRBVS5) [4**Peanut Butter Protein Powder (450g)**Chia Charge**£9.61**4.5★209 rev](https://www.amazon.co.uk/dp/B0CR8Q3GPT) [5**PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets - 907g**PB2**£23.08**4.8★8,278 rev](https://www.amazon.co.uk/dp/B07SXBL1GF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cellucor C4 Whey Protein Powder Reeses Peanut Butter & Chocolate 25g Protein Low Sugar Post-Workout Recovery 46 Servings**Cellucor**£39.73**73 rev1y ago](https://www.amazon.co.uk/dp/B0F9LM3BWZ) [**Vilgain Organic Peanut Butter Powder (200 g) No Added Sugar Vegan Protein Powder with 50% Plant-Based Protein Reduced-Fat Fitness Snack for Baking & Mixing**Vilgain**£6.82**527 rev2y ago](https://www.amazon.co.uk/dp/B0D1GXJST5) [**Peanut Butter Protein Powder (450g)**Chia Charge**£9.61**209 rev2y ago](https://www.amazon.co.uk/dp/B0CR8Q3GPT) [**Seba Garden Pure Peanut Butter Powder 500g Defatted 87% Less Fat Healthy Plant Based Vegan Protein Non-GMO Certified Gluten Free and Vegan Keto Friendly**Seba Garden**£9.57**252 rev3y ago](https://www.amazon.co.uk/dp/B0BXXNRY3B) [**yourhealthstore 100% Pure Peanut Butter Powder 500g High Protein Low Fat Vegan No Salt Nothing Added Resealable Pouch.**yourhealthstore**£8.73**124 rev3y ago](https://www.amazon.co.uk/dp/B0BN6FBVMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cellucor C4 Whey Protein Powder Reeses Peanut Butter & Chocolate 25g Protein Low Sugar Post-Workout Recovery 46 Servings**Cellucor**£39.73**4.5★**▲ 111%**](https://www.amazon.co.uk/dp/B0F9LM3BWZ) [**PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets - 907g**PB2**£23.08**4.8★**▲ 70%**](https://www.amazon.co.uk/dp/B07SXBL1GF) [**Peanut Butter Protein Powder (450g)**Chia Charge**£9.61**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B0CR8Q3GPT) [**Peanut Hottie - Peanut Butter Powder (180g) All Natural Marco Friendly High Protein Low Calorie Low Fat Vegetarian Vegan Recyclable Ideal for Baking Smoothies & Cooking**Peanut Hottie**£5.40**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B09M49R42P) [**PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 850g**PBfit**£15.34**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B075XRBVS5)
**~~View all trending →~~**
## **What buyers say about protein peanut butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Great taste”*
**Nutritional Content**17%
*“great source of protein”*
**Quality-Overall**9%
*“Excellent product”*
**Flavor**9%
*“Great flavour”*
**Value For Money**5%
*“Good Value”*
**Health Benefits-Overall**4%
*“Great healthy alternative”*
**Sweetness**2%
*“My favourite peanut butter powder, affordable, great quality, no sugar or salt so very versatile for both sweet and savoury uses”*
**Blend/Ratio**2%
*“Mixes easily, and you can adjust consistency”*
**Texture/Consistency-Overall**2%
*“The texture mixes in fine”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**22%
*“Weird unpleasant taste”*
**Value For Money**9%
*“very expensive”*
**Flavor**7%
*“Poor flavour”*
**Nutritional Content**5%
*“Peanuts are famously a poor source of protein so don't buy this for that purpose”*
**Texture/Consistency-Overall**5%
*“just less creamy texture”*
**Ingredients-Overall**3%
*“The ingredient listed is incorrect”*
**Sweetness**3%
*“Seems to contain more sugar than I want”*
**Salt Content**2%
*“no added salt or sugar”*
**Oily/Greasy**2%
*“It lacks the rich creaminess that regular peanut butter provides courtesy of the high oil content”*
**Bitter**2%
*“More bitter than other brands”*
## **Common questions**
- **Is protein peanut butter profitable to sell on Amazon United Kingdom?**
- The niche generates £690K/yr across 14 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the protein peanut butter niche?**
- 9 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in protein peanut butter?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- **When does demand for protein peanut butter peak?**
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- **What does it cost to enter the protein peanut butter niche?**
- Listings span £5.40–£39.73; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 1,781 reviews — the moat a new listing must climb.
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