---
title: "Protein Pasta — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-pasta"
last_updated: "2026-07-31T12:42:23.158Z"
locale: en
meta:
description: "Niche score 42/100 · £63K/yr market · 132K searches/yr · £4.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £63K/yr market · 132K searches/yr · £4.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Pasta — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein pasta**
**Skip it**
Prices mostly outside the sweet spot ($2.22–$15.64) — this niche doesn't clear our bar today.
Market size 16Growth 29Conversion 88Competition 21Returns 100Price range 5Avg price 13Brand share 20Review moat 91Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****175.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£63K**
£63K/yr · 132K searches
**Avg price**
**Bad****£4.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.22–£15.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, protein pasta is a £63K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein pasta market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£70K–£93K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**27**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- Barilla41% - Rummo23% - Profusion19% - Garofalo7% - Millé: A Supergrain Co.3% - felicia2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-pasta/trend)
## **Top protein pasta search terms**
- **protein pasta**60K/yr-10.6%9.3% conv. - **lentil pasta**33K/yr+8.6%7.6% conv. - **red lentil pasta**15K/yr+63.9%8.3% conv. - **high protein pasta**16K/yr-7.1%5.9% conv. - **pea pasta**7K/yr+21.4%4.2% conv. - **zenb pasta**1K/yr-27.5%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-pasta/search-terms)
## **Top protein pasta products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.22**4.6★90 rev](https://www.amazon.co.uk/dp/B0FMKF7PPW) [2**Rummo Pennette Lenticchie Rosse No.70 - Premium Gluten-Free Red Lentil Pasta Naturally High in Protein 300 g (Pack of 1)**Rummo**£3.33**4.6★216 rev](https://www.amazon.co.uk/dp/B07KZ6ZDKX) [3**Profusion Organic Red Lentil Fusilli 250g - Grain-Free High Protein & Vegan-Friendly**Profusion**£2.99**3.9★360 rev](https://www.amazon.co.uk/dp/B0B4DY9WYK) [4**Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.24**4.7★52 rev](https://www.amazon.co.uk/dp/B0FMKCL6RL) [5**Rummo Chickpea Fusilli No.48 - Gluten-Free Italian Pasta High In Ceci Protein 300 g (Pack of 1)**Rummo**£3.38**4.6★199 rev](https://www.amazon.co.uk/dp/B07DX7XPVD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms**Millé: A Supergrain Co.**£5.03**397 rev4mo ago](https://www.amazon.co.uk/dp/B0C81V9K34) [**Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g**Garofalo**£3.48**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GDRDWV9N) [**Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g**Garofalo**£3.46**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GDR6S45X) [**Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.22**90 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKF7PPW) [**Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.24**52 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKCL6RL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms**Millé: A Supergrain Co.**£5.03**4.2★**▲ 183%**](https://www.amazon.co.uk/dp/B0C81V9K34) [**Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g**Garofalo**£3.48**4.2★**▲ 74%**](https://www.amazon.co.uk/dp/B0GDRDWV9N) [**Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g**Garofalo**£3.46**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B0GDR6S45X) [**Felicia Gluten Free Organic Red Lentil Sedanini Pasta 250 G**felicia**£3.19**4.3★**▲ 46%**](https://www.amazon.co.uk/dp/B01AR3UP18) [**Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.22**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0FMKF7PPW)
**~~View all trending →~~**
## **What buyers say about protein pasta**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Tastes good and arrives promptly”*
**Nutritional Content**19%
*“Plenty of protein, good taste”*
**Quality-Overall**9%
*“Great quality pasta”*
**Cooking Instructions**8%
*“they cook well in the instant pot”*
**Value For Money**5%
*“Good value for money”*
**Texture/Consistency-Overall**4%
*“with the same satisfying texture”*
**Flavor**3%
*“no weird flavour”*
**Advertised Vs Actual Product**2%
*“Its what they say it is”*
**Spiciness**2%
*“Great spaghetti”*
**Allergies**2%
*“Great alternative for rice allergy sufferers”*
### **What buyers complain about **
**Nutritional Content**15%
*“It's not as high in protein as others”*
**Taste-Overall**11%
*“the taste is just not great”*
**Value For Money**8%
*“they are expensive though”*
**Texture/Consistency-Overall**5%
*“lacking in texture”*
**Instructions/User Manual/Troubleshooting**5%
*“I don't understand why that happened as I followed directions”*
**Stale/Rotten/Spoiled**5%
*“Turns to mush”*
**Advertised Vs Actual Product**5%
*“Misleading at best”*
**Size-Overall**5%
*“As the other reviewer said the pasta is tiny in size”*
**Flavor**3%
*“Slightly soapy flavour”*
**Ease Of Chewing/Swallowing**2%
*“Compared to other regular pasta this is less chewy”*
## **Common questions**
- **Is protein pasta profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 15 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the protein pasta niche?**
- 9 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in protein pasta?**
- Top complaints mined from reviews: Nutritional Content, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for protein pasta peak?**
- Demand peaks in Jan–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the protein pasta niche?**
- Listings span £2.22–£15.64; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)