---
title: "Products — protein pancake mix - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-pancake-mix/products"
last_updated: "2026-07-31T22:06:39.168Z"
locale: en
meta:
  description: "Niche score 47/100 · £48K/yr market · 84K searches/yr · £13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £48K/yr market · 84K searches/yr · £13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — protein pancake mix - Flapen"
---

# **protein pancake mix**

**Skip it**

Soft demand (-35.0% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 7Conversion 53Competition 49Returns 100Price range 38Avg price 61Brand share 46Review moat 73Quality gap 85

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****585.86**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£1.82–£23.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£48K**

£48K/yr · 84K searches

**Growth**

**Bad****-35.0%**

90-day search growth — must beat 0% to launch