---
title: "Protein Pancake Mix — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-pancake-mix"
last_updated: "2026-07-31T19:33:45.899Z"
locale: en
meta:
description: "Niche score 47/100 · £48K/yr market · 84K searches/yr · £13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £48K/yr market · 84K searches/yr · £13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Pancake Mix — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein pancake mix**
**Skip it**
Soft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 7Conversion 53Competition 49Returns 100Price range 38Avg price 61Brand share 46Review moat 73Quality gap 85
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****585.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.82–£23.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£48K**
£48K/yr · 84K searches
**Growth**
**Bad****-35.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein pancake mix is a £48K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein pancake mix market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£53K–£66K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**16%**
- Protein Works27% - THE PROTEIN WORKS23% - Millé: A Supergrain Co.11% - Bulk10% - Muscle Moose7% - Kodiak Cakes6% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-pancake-mix/trend)
## **Top protein pancake mix search terms**
- **protein pancake mix**43K/yr-41.1%4.3% conv. - **protein pancakes**29K/yr-21.3%3.6% conv. - **protein pancake**9K/yr-43.8%4.4% conv. - **my protein pancake mix**3K/yr-38.9%0.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-pancake-mix/search-terms)
## **Top protein pancake mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Protein Works | Diet Protein Pancakes - Gold Natural 12 Servings 500g**Protein Works**£10.41**4.4★382 rev](https://www.amazon.co.uk/dp/B01AAJSPJ8) [2**Protein Works | Loaded Protein Pancakes - Gold Milk Choc Chip 500g**THE PROTEIN WORKS**£11.33**4.5★80 rev](https://www.amazon.co.uk/dp/B0BVW95YPY) [3**Bulk High Protein Pancake Mix Maple 500 g**Bulk**£11.48**3.6★857 rev](https://www.amazon.co.uk/dp/B01DSZGWCS) [4**Mille No Sugar Classic 17g Plant Protein Pancake Mix | High Protein Breakfast | High Fibre | Vegan Low Carb & Low Calorie | No Refined Flour No Refined Sugar Low GI Millet Grain | 250 grams**Millé: A Supergrain Co.**£5.78**4.0★235 rev](https://www.amazon.co.uk/dp/B0BG8G1H8P) [5**Muscle Moose High Protein Pancake Mix Golden Syrup 500 g**Muscle Moose**£14.63**3.9★213 rev](https://www.amazon.co.uk/dp/B06XS73DY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Applied Nutrition 4 High Protein Maple Syrup Pancakes**Applied Nutrition**£1.82**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GYPF46NX) [**Slurrp Farm No Refined Flour Chocolate Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults**Slurrp Farm**£4.99**1,958 rev1y ago](https://www.amazon.co.uk/dp/B075QLZWKF) [**Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Caramel Biscuit)**per4m**£20.72**4 rev1y ago](https://www.amazon.co.uk/dp/B0FCMR1B7T) [**Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Blueberry Muffin)**per4m**£20.79**8 rev1y ago](https://www.amazon.co.uk/dp/B0DZ2WY4BR) [**Millé Blueberry 16g Plant Protein Pancake Mix | High Protein Breakfast | High Fibre |Vegan Low Carb & Low Calorie | No Refined Flour No Refined Sugar Low GI Millet Grain | 250 grams**Millé: A Supergrain Co.**£5.56**305 rev1y ago](https://www.amazon.co.uk/dp/B0BJJB3YVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Applied Nutrition 4 High Protein Maple Syrup Pancakes**Applied Nutrition**£1.82**0.0★**▲ 400%**](https://www.amazon.co.uk/dp/B0GYPF46NX) [**Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Caramel Biscuit)**per4m**£20.72**5.0★**▲ 373%**](https://www.amazon.co.uk/dp/B0FCMR1B7T) [**Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Blueberry Muffin)**per4m**£20.79**3.3★**▲ 139%**](https://www.amazon.co.uk/dp/B0DZ2WY4BR) [**Muscle Moose High Protein Pancake Mix Golden Syrup 500 g**Muscle Moose**£14.63**3.9★**▲ 137%**](https://www.amazon.co.uk/dp/B06XS73DY2) [**Slurrp Farm No Refined Flour Chocolate Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults**Slurrp Farm**£4.99**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B075QLZWKF)
**~~View all trending →~~**
## **What buyers say about protein pancake mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Great taste”*
**Quality-Overall**11%
*“Great product”*
**Value For Money**9%
*“Great value”*
**Health Benefits-Overall**7%
*“Healthy choice”*
**Nutritional Content**5%
*“Good source of protein in a pancake”*
**Sweetness**4%
*“I had them with Greek yogurt and blueberries and didnt need to add any syrup because they were sweet enough”*
**Flavor**3%
*“flavourful”*
**Ease Of Use**2%
*“very easy to make”*
**Ingredients-Overall**1%
*“Sweet tasty ingredients”*
**Baking**1%
*“The pancakes are so delicious — fluffy, flavourful, and satisfying in a way that actually feels like a treat, even though theyre packed with protein”*
### **What buyers complain about **
**Taste-Overall**23%
*“gritty and artificial tasting”*
**Quality-Overall**10%
*“Absolutely atrocious”*
**Value For Money**8%
*“This mix is expensive”*
**Satisfaction/Pleasure**8%
*“Extremely not satisfied”*
**Moist/Dry**6%
*“I think I did them wrong as they are dry once cooked”*
**Smell**4%
*“Strong chemical smell, gritty and artificial tasting”*
**Adhesion/Stickiness**4%
*“sticks on any pan”*
**Weight Heavy**4%
*“A bit heavy”*
**Flavor**3%
*“My usual brand/flavour were out of stock so I tried these”*
## **Common questions**
- **Is protein pancake mix profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the protein pancake mix niche?**
- 12 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in protein pancake mix?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for protein pancake mix peak?**
- Demand peaks in Jan–Sep–Oct; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the protein pancake mix niche?**
- Listings span £1.82–£23.25; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.
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