---
title: "Protein Milk — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-milk"
last_updated: "2026-07-31T16:14:49.429Z"
locale: en
meta:
description: "Niche score 38/100 · £46K/yr market · 78K searches/yr · £8.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £46K/yr market · 78K searches/yr · £8.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Milk — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein milk**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 75Competition 29Returns 100Price range 21Avg price 24Brand share 3Review moat 73Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****585.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.20–£18.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£46K**
£46K/yr · 78K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein milk is a £46K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein milk market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£85K–£107K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **53%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**67**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Alpro83% - Sproud10% - KoalaKoi3% - Kallo2% - Grenade2% - Pro Mlk1%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -4.7% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-milk/trend)
## **Top protein milk search terms**
- **protein milk**37K/yr-5.9%3.6% conv. - **alpro protein**8K/yr+39.1%11.6% conv. - **alpro chocolate milk**13K/yr-22.6%11.6% conv. - **high protein milk**6K/yr+21.7%2.2% conv. - **alpro protein milk**7K/yr-29.1%13.0% conv. - **alpro chocolate**4K/yr-15.9%14.5% conv. - **milk protein**2K/yr-10.9%3.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-milk/search-terms)
## **Top protein milk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)**Alpro**£14.87**4.4★587 rev](https://www.amazon.co.uk/dp/B09GVKG25S) [2**Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)**Alpro**£14.85**4.6★1,469 rev](https://www.amazon.co.uk/dp/B09GVHN99N) [3**Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L**Alpro**£2.08**4.7★391 rev](https://www.amazon.co.uk/dp/B084DNYDGX) [4**Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L**Alpro**£2.11**4.6★630 rev](https://www.amazon.co.uk/dp/B08Y6YH4JL) [5**Alpro Chocolate Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)**Alpro**£14.19**4.5★211 rev](https://www.amazon.co.uk/dp/B096Q7QGGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink**Alpro**£15.20**49 rev5mo ago](https://www.amazon.co.uk/dp/B0GLJ4ZLPR) [**Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink**Alpro**£15.21**43 rev5mo ago](https://www.amazon.co.uk/dp/B0GLK6MQXT) [**High 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)**KoalaKoi**£18.76**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GHDX929D) [**Kallo Organic Oat Drink + Protein Made with Only 3 Ingredients 6 x 1 Litre**Kallo**£10.38**63 rev1y ago](https://www.amazon.co.uk/dp/B0FG35HKYK) [**Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative**Alpro**£1.32**40 rev1y ago](https://www.amazon.co.uk/dp/B0F7RLFS7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**High 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)**KoalaKoi**£18.76**4.0★**▲ 254%**](https://www.amazon.co.uk/dp/B0GHDX929D) [**Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink**Alpro**£15.20**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0GLJ4ZLPR) [**Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink**Alpro**£15.21**4.6★**▲ 138%**](https://www.amazon.co.uk/dp/B0GLK6MQXT) [**SPROUD - Plant-Based Milk Low Sugar Low Carb High Protein Long Life Powered by Peas Rich Foamy and Easy to Froth (Barista) (6 x 1L)**Sproud**£11.90**4.5★**▲ 120%**](https://www.amazon.co.uk/dp/B07RQZ6DV8) [**Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative**Alpro**£1.32**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0F7RLFS7B)
**~~View all trending →~~**
## **What buyers say about protein milk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Great taste”*
**Nutritional Content**15%
*“Amazing for protein”*
**Flavor**10%
*“the flavour is comforting”*
**Texture/Consistency-Overall**4%
*“Smooth consistency”*
**Sweetness**4%
*“Very sweet”*
**Vegan/Organic**4%
*“They're vegan friendly and packed with vitamins and protein”*
**Value For Money**3%
*“Best price I have found for this pack”*
**Quality-Overall**3%
*“Quality”*
**Advertised Vs Actual Product**2%
*“This product is exactly what I bought”*
**Soft Feel**2%
*“The texture is really smooth”*
### **What buyers complain about **
**Taste-Overall**13%
*“it now tastes cheap”*
**Value For Money**10%
*“Waste of money”*
**Sweetness**6%
*“It does not taste overly sweet”*
**Nutritional Content**5%
*“so this isn't a product I would choose if I were dieting or for extreme circumstances like recovering from illness or as hiking supplies”*
**Thickness**5%
*“The drink is fairly thick”*
**Bitter**3%
*“Absolutely disgusting with a slight bitter aftertaste”*
**Flavor**2%
*“Compared to my usual huel banana flavour this is nowhere near as good”*
**Powdered/Crumbled**2%
*“Curdled in coffee”*
**Durability**2%
*“Milk doesnt last”*
**Smell**2%
*“It was truly horrible, chemical /chlorinated taste and smell”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is protein milk profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the protein milk niche?**
- 6 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in protein milk?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **What does it cost to enter the protein milk niche?**
- Listings span £1.20–£18.76; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.
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