---
title: "Trend — protein meals - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-meals/trend"
last_updated: "2026-07-31T19:33:48.210Z"
locale: en
meta:
  description: "Niche score 61/100 · £145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — protein meals - Flapen"
---

# **protein meals**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 23Conversion 97Competition 81Returns 100Price range 69Avg price 17Brand share 19Review moat 95Quality gap 97

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****94.48**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****£1.86–£44.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£145K**

£145K/yr · 153K searches

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£6.16**

avg listing price — sweet spot $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")