---
title: "Protein Granola — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-granola"
last_updated: "2026-07-31T23:34:35.095Z"
locale: en
meta:
description: "Niche score 40/100 · £125K/yr market · 158K searches/yr · £7.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £125K/yr market · 158K searches/yr · £7.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Granola — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein granola**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 24Conversion 89Competition 20Returns 100Price range 22Avg price 21Brand share 0Review moat 88Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****240.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£125K**
£125K/yr · 158K searches
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.48–£18.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.51**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein granola is a £125K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein granola market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£113K–£150K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- FUEL10K92% - Surreal4% - UFIT2% - Kellogg's2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-granola/trend)
## **Top protein granola search terms**
- **fuel granola**44K/yr+3.8%13.6% conv. - **protein granola**38K/yr+14.6%4.6% conv. - **fuel**45K/yr-11.9%6.9% conv. - **fuel 10k**8K/yr-15.4%3.3% conv. - **high protein granola**6K/yr-7.2%1.7% conv. - **fuel10k**6K/yr-0.2%3.2% conv. - **fuel protein**5K/yr-24.6%0.8% conv. - **fuel cereal**6K/yr-18.9%6.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-granola/search-terms)
## **Top protein granola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds**FUEL10K**£16.22**4.7★1,349 rev](https://www.amazon.co.uk/dp/B00DQUIB4S) [2**FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)**FUEL10K**£5.04**4.7★70 rev](https://www.amazon.co.uk/dp/B0FTGGPYJR) [3**FUEL10K Protein Boosted Granola Chocolate 400 g**FUEL10K**£3.19**4.7★210 rev](https://www.amazon.co.uk/dp/B00DQACW1Q) [4**FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)**FUEL10K**£3.22**4.6★55 rev](https://www.amazon.co.uk/dp/B00DR994B2) [5**Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)**Surreal**£18.85**4.3★104 rev](https://www.amazon.co.uk/dp/B0FRHX4MCK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)**FUEL10K**£5.04**70 rev9mo ago](https://www.amazon.co.uk/dp/B0FTGGPYJR) [**Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)**Surreal**£18.85**104 rev10mo ago](https://www.amazon.co.uk/dp/B0FRHX4MCK) [**UFIT Protein Granola Toasted Oats & Honey 375g High Protein Breakfast Healthy Wholegrain Cereal Quick & Nutritious Start**UFIT**£3.34**14 rev1y ago](https://www.amazon.co.uk/dp/B0FHJXG19K) [**FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g**FUEL10K**£2.84**6 rev1y ago](https://www.amazon.co.uk/dp/B0DYPDVGLG) [**Fuel 10k Chocolate Granola 1kg**FUEL10K**£11.80**58 rev2y ago](https://www.amazon.co.uk/dp/B0CJ9HLYX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)**FUEL10K**£5.04**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0FTGGPYJR) [**FUEL10K Protein Boosted Chunky Granola Peanut Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Roasted Peanuts & Whole Grain Oat Flakes**FUEL10K**£16.75**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B00DQUICJM) [**FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)**FUEL10K**£3.22**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B00DR994B2) [**FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g**FUEL10K**£2.84**5.0★**▲ 18%**](https://www.amazon.co.uk/dp/B0DYPDVGLG) [**Kelloggs Special K Granola Dark Chocolate Curls 350g**Kellogg's**£2.40**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B0B3F6QRJQ)
**~~View all trending →~~**
## **What buyers say about protein granola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Great taste & healthy”*
**Value For Money**10%
*“alot cheaper than buying from the company”*
**Nutritional Content**9%
*“Easy high protein breakfast on the go”*
**Quality-Overall**6%
*“No complaints”*
**Flavor**6%
*“Great flavour and very filling”*
**Health Benefits-Overall**5%
*“a good, average granola”*
**Crispiness**4%
*“Crunch is good”*
**Energy Level**2%
*“Excellent breakfast energy booster, worked for me, smooth delivery, thank you”*
**Blend/Ratio**2%
*“add a banana blend delicious”*
**Ease Of Chewing/Swallowing**2%
*“Good if you struggle to eat”*
### **What buyers complain about **
**Value For Money**21%
*“Too expensive”*
**Nutritional Content**11%
*“Poor quality protein content”*
**Taste-Overall**8%
*“Didnt enjoy the taste - tasted medicinal and heavy - I use very small quantity of this and supplement it with other cereal and fruits and nuts”*
**Flavor**6%
*“Not much flavour”*
**Chunk/Clump/Collection**6%
*“Tasted bad/off and lumpy”*
**Spiciness**6%
*“The spices ruin it”*
**Sweetness**5%
*“not as sickly sweet as clusters”*
**Texture/Consistency-Overall**4%
*“The granola used to be slightly softer too”*
**Weight Heavy**3%
*“Too heavy”*
**Side Effects**3%
*“My consumption of a serving for b'fast resulted in a dramatic”*
## **Common questions**
- **Is protein granola profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the protein granola niche?**
- 4 brands and 59 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein granola?**
- Top complaints mined from reviews: Value For Money, Nutritional Content, Taste-Overall. The return rate is 0.1%.
- **When does demand for protein granola peak?**
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the protein granola niche?**
- Listings span £1.48–£18.85; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.
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