---
title: "Protein Flapjack — £475K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-flapjack"
last_updated: "2026-07-31T16:06:15.998Z"
locale: en
meta:
description: "Niche score 49/100 · £475K/yr market · 295K searches/yr · £14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £475K/yr market · 295K searches/yr · £14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Flapjack — £475K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein flapjack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 33Conversion 92Competition 12Returns 100Price range 54Avg price 69Brand share 0Review moat 77Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****455.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.23**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£475K**
£475K/yr · 295K searches
**Price range**
**Good****£2.87–£29.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein flapjack is a £475K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein flapjack market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£427K–£569K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- JB's TREK91% - Free From Direct6% - TREK3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-flapjack/trend)
## **Top protein flapjack search terms**
- **trek protein bars**111K/yr+17.7%12.7% conv. - **trek**42K/yr+13.9%9.7% conv. - **trek bars**42K/yr+4.4%11.9% conv. - **protein flapjack**30K/yr+1.6%2.3% conv. - **trek protein flapjack**16K/yr-9.0%9.4% conv. - **trek biscoff protein bars**9K/yr-28.3%13.4% conv. - **protein flapjack bars**8K/yr+31.7%1.5% conv. - **trek bar**6K/yr+23.3%10.3% conv. - **protein flapjacks**6K/yr-29.6%1.9% conv. - **trek flapjack**4K/yr+9.9%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-flapjack/search-terms)
## **Top protein flapjack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£71K30%£143K45%£214K60%£285K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg**JB's TREK**£11.36**4.6★348 rev](https://www.amazon.co.uk/dp/B0DXW3LH68) [2**Trek High Protein Flapjack Cocoa Oat 50 g - Gluten Free Bars Healthy Snack Bars Plant Based Protein - Vegan Bars (Pack of 16 Bars) | L0572375-P107199021-M107199013**JB's TREK**£12.04**4.6★1,992 rev](https://www.amazon.co.uk/dp/B00DW586NS) [3**JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg**JB's TREK**£12.35**4.6★1,063 rev](https://www.amazon.co.uk/dp/B0864N3R62) [4**Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar**Free From Direct**£25.89**4.7★211 rev](https://www.amazon.co.uk/dp/B0B5VHXNQD) [5**JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg**JB's TREK**£13.08**4.5★380 rev](https://www.amazon.co.uk/dp/B08FJ8NVCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JBs TREK High Protein Flapjack Biscoff - Plant Based - Vegan Snack - 50 g x 3**TREK**£2.90**26 rev11mo ago](https://www.amazon.co.uk/dp/B0F4QW1YS1) [**JBs TREK High Protein Biscoff Bar - Plant-based protein - High Fibre - 12 x 55g**JB's TREK**£19.79**54 rev1y ago](https://www.amazon.co.uk/dp/B0F637VVX6) [**JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg**JB's TREK**£11.36**348 rev1y ago](https://www.amazon.co.uk/dp/B0DXW3LH68) [**Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar**Free From Direct**£25.89**211 rev4y ago](https://www.amazon.co.uk/dp/B0B5VHXNQD) [**Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)**JB's TREK**£2.87**95 rev5y ago](https://www.amazon.co.uk/dp/B08Y62MLDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg**JB's TREK**£11.36**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0DXW3LH68) [**JBs TREK Protein Flapjacks - White Chocolate & Raspberry - Plant-based protein - Gluten Free - 36 x 50g bars - 1 8kg**JB's TREK**£29.35**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B08FJ7V9J6) [**JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg**JB's TREK**£13.08**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B08FJ8NVCN) [**Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)**JB's TREK**£2.87**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B08Y62MLDR) [**JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg**JB's TREK**£12.35**4.6★**— 6%**](https://www.amazon.co.uk/dp/B0864N3R62)
**~~View all trending →~~**
## **What buyers say about protein flapjack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Stunning snack”*
**Nutritional Content**11%
*“a good helping of protein”*
**Value For Money**8%
*“Good value”*
**Flavor**6%
*“Delicious, love the flavour”*
**Energy Level**4%
*“they gave me the energy to make it through the night”*
**Quality-Overall**3%
*“High quality product”*
**Texture/Consistency-Overall**2%
*“The texture is soft and chewy, and they're easy to eat on the go”*
**Ingredients-Overall**2%
*“Trek biscoff protein”*
**Health Benefits-Overall**2%
*“Great for after a workout or breakfast on the go”*
**Ease Of Use**2%
*“Useful standby”*
### **What buyers complain about **
**Value For Money**13%
*“Too expensive”*
**Nutritional Content**11%
*“They might not be the healthiest options”*
**Moist/Dry**8%
*“Every single bar in the box was dry”*
**Taste-Overall**8%
*“The taste has changed”*
**Salt Content**7%
*“Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box”*
**Size-Overall**7%
*“ones in store are now a smaller size for the same price”*
**Flavor**7%
*“Flavour not for me”*
**Thickness**3%
*“Very thin”*
**Ingredients-Overall**2%
*“Cheaper ingredients are being used”*
**Hard Feel**2%
*“The raspberries were hard”*
## **Common questions**
- **Is protein flapjack profitable to sell on Amazon United Kingdom?**
- The niche generates £475K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the protein flapjack niche?**
- 3 brands and 59 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein flapjack?**
- Top complaints mined from reviews: Value For Money, Nutritional Content, Moist/Dry. The return rate is 0.0%.
- **When does demand for protein flapjack peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the protein flapjack niche?**
- Listings span £2.87–£29.35; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)