---
title: "Protein Cookies — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-cookies"
last_updated: "2026-07-31T16:17:23.187Z"
locale: en
meta:
description: "Niche score 54/100 · £92K/yr market · 148K searches/yr · £15.30 avg price. Soft demand (-17.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £92K/yr market · 148K searches/yr · £15.30 avg price. Soft demand (-17.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Cookies — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein cookies**
**Worth a look**
Shows low returns (0.0%), but soft demand (-17.6% this quarter) keeps it on the watch list.
Market size 23Growth 16Conversion 51Competition 68Returns 100Price range 64Avg price 76Brand share 17Review moat 84Quality gap 95
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****311.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.30**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£9.24–£25.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£92K**
£92K/yr · 148K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, protein cookies is a £92K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein cookies market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£92K–£122K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**5%**
- SCI-MX53% - Myprotein31% - Applied Nutrition3% - NAEM3% - Bulk2% - Warrior2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-cookies/trend)
## **Top protein cookies search terms**
- **protein cookies**48K/yr-25.8%4.6% conv. - **protein cookie**22K/yr-16.3%3.5% conv. - **sci mx protein powder**16K/yr+8.2%3.9% conv. - **my protein cookies**12K/yr-43.1%3.7% conv. - **scimx protein powder**9K/yr-11.0%4.0% conv. - **sci mx**8K/yr+3.7%3.4% conv. - **my protein cookie**6K/yr-4.9%3.8% conv. - **myprotein cookie**7K/yr-34.9%2.7% conv. - **my protein brownie**5K/yr-22.2%7.4% conv. - **sci mix protein powder**4K/yr+19.4%4.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-cookies/search-terms)
## **Top protein cookies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£9K15%£14K20%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myprotein Baked Protein Cookie | Chocolate | Vegan Protein Snack with 13g Protein | Baked with Coconut Oil & Dark Chocolate Chunks | Mens Health Award-Winning | 12 x 75g**Myprotein**£12.19**4.1★103 rev](https://www.amazon.co.uk/dp/B07D7Y7CW5) [2**SCI-MX High Protein Double Chocolate Cookie Box - 23g protein 2.3g sugar + 265 calories per cookie - Pack of 12 x 75 g - Low Sugar - Pre / Post Workout Snack - Suitable for Vegetarians**SCI-MX**£13.14**4.1★1,058 rev](https://www.amazon.co.uk/dp/B07NSHF5RK) [3**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**4.3★78 rev](https://www.amazon.co.uk/dp/B0D673C78F) [4**Myprotein Extra Lean Protein Cookie | Cranberry & White Chocolate | 25g Protein | 80% Less Sugar 70% Less Fat | High-Protein Baked Snack | 12 x 50g**Myprotein**£13.80**2.9★23 rev](https://www.amazon.co.uk/dp/B01HOLWNCA) [5**SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS**SCI-MX**£15.15**4.4★84 rev](https://www.amazon.co.uk/dp/B09XBT6WZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar**SCI-MX**£15.93**47 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MSLXW6) [**My Protein Chocolate Brownie 12 x 75g | NAEM**NAEM**£16.49**7 rev1y ago](https://www.amazon.co.uk/dp/B0DZH3QKT8) [**SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g**SCI-MX**£13.46**18 rev1y ago](https://www.amazon.co.uk/dp/B0DHH435C9) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**78 rev2y ago](https://www.amazon.co.uk/dp/B0D673C78F) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£17.11**68 rev2y ago](https://www.amazon.co.uk/dp/B0DJV668BR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USN Trust Cookie Bars (12x60g) Salted Caramel - Bars - Protein Bars**USN**£10.92**4.1★**▲ 189%**](https://www.amazon.co.uk/dp/B0954883CN) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**4.3★**▲ 123%**](https://www.amazon.co.uk/dp/B0D673C78F) [**SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar**SCI-MX**£15.93**4.0★**▲ 118%**](https://www.amazon.co.uk/dp/B0G4MSLXW6) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£17.11**4.2★**▲ 109%**](https://www.amazon.co.uk/dp/B0DJV668BR) [**My Protein Chocolate Brownie 12 x 75g | NAEM**NAEM**£16.49**3.8★**▲ 89%**](https://www.amazon.co.uk/dp/B0DZH3QKT8)
**~~View all trending →~~**
## **What buyers say about protein cookies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Amazing taste”*
**Nutritional Content**18%
*“Great protein powder”*
**Value For Money**9%
*“Affordable price”*
**Flavor**6%
*“Unique flavour”*
**Quality-Overall**5%
*“Firstly, the tub is very high quality - once this is completely finished I will 100% be reusing it for my main protein powder”*
**Solubility**3%
*“It mixes really well”*
**Blend/Ratio**2%
*“Great tasting and easy to mix”*
**Sweetness**2%
*“Ideal as a quick snack after training or if you just need a sweet hit”*
**Vegan/Organic**2%
*“A good vegan protein with acceptable protein content”*
**Texture/Consistency-Overall**2%
*“I like the consistency”*
### **What buyers complain about **
**Taste-Overall**32%
*“Tastes very artificial”*
**Moist/Dry**6%
*“they are really dry and chewy”*
**Sweetness**5%
*“very sugary and hard - doesn't taste like brownies at all”*
**Nutritional Content**5%
*“Honestly extremely disappointed as I cant have milk protein”*
**Texture/Consistency-Overall**4%
*“Has a horrible airy texture”*
**Flavor**4%
*“Very chemically”*
**Ease Of Chewing/Swallowing**2%
*“Feel like my jaw is broken from chewing”*
**Hard Feel**2%
*“hard - doesn't taste like brownies at all”*
**Dilute/Watery**2%
*“Now it's just like any other watery bland chocolate whey”*
**Ingredients-Overall**2%
*“Ingredients changed”*
## **Common questions**
- **Is protein cookies profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the protein cookies niche?**
- 9 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in protein cookies?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.0%.
- **When does demand for protein cookies peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the protein cookies niche?**
- Listings span £9.24–£25.28; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
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