---
title: "Trend — protein coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-coffee/trend"
last_updated: "2026-07-31T19:31:37.949Z"
locale: en
meta:
  description: "Niche score 59/100 · £197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — protein coffee - Flapen"
---

# **protein coffee**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 37Conversion 56Competition 50Returns 100Price range 77Avg price 85Brand share 53Review moat 60Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.88**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£7.96–£39.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,090.95**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£197K**

£197K/yr · 223K searches

**Growth**

**Okay****+9.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")