---
title: "Protein Coffee — £197K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-coffee"
last_updated: "2026-07-31T13:22:23.765Z"
locale: en
meta:
description: "Niche score 59/100 · £197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Coffee — £197K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein coffee**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 37Conversion 56Competition 50Returns 100Price range 77Avg price 85Brand share 53Review moat 60Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£7.96–£39.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,090.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£197K**
£197K/yr · 223K searches
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, protein coffee is a £197K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein coffee market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£151K–£189K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**20%**
- THE PROTEIN WORKS23% - Bulk21% - MaxiNutrition14% - Free Soul8% - Reformed7% - Giants Coffee6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-coffee/trend)
## **Top protein coffee search terms**
- **protein coffee**113K/yr+18.4%3.5% conv. - **collagen coffee**36K/yr+25.7%5.2% conv. - **coffee protein powder**19K/yr+3.2%3.7% conv. - **protein coffee powder**13K/yr-17.1%3.1% conv. - **lean lattes protein coffee**9K/yr-16.4%0.4% conv. - **collagen coffee protein**4K/yr+142.1%5.4% conv. - **collagen protein coffee**5K/yr+45.5%5.6% conv. - **coffee protein**6K/yr+3.1%2.8% conv. - **protein powder coffee**4K/yr+12.0%3.6% conv. - **coffee protein shake**3K/yr+38.8%1.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-coffee/search-terms)
## **Top protein coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£29K20%£39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Protein Works | Collagen Protein Coffee - Gold Caramel Latte 475g**THE PROTEIN WORKS**£17.44**4.0★118 rev](https://www.amazon.co.uk/dp/B0DK5SGRZG) [2**Bulk Collagen Coffee Black 500g**Bulk**£14.60**4.1★388 rev](https://www.amazon.co.uk/dp/B086SP3Z3P) [3**Protein Iced Coffee | 19g Protein & 80mg Caffeine per Serving | Only 97Kcal | Low Calorie + High Protein | Whey Protein & Pea Protein Isolate Blend + Digestive Enzymes | Café Frappé | Free Soul**Free Soul**£23.72**4.1★123 rev](https://www.amazon.co.uk/dp/B0FJ8KYQWH) [4**Reformed Collagen Black Coffee I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply**Reformed**£38.20**4.0★96 rev](https://www.amazon.co.uk/dp/B0DY8N2R2R) [5**MaxiNutrition MaxPresso Caramel Protein Coffee Whey Protein Powder 21 g Protein per Serving Sugar-Free & Low-Fat Mix Warm or Cold**MaxiNutrition**£10.67**3.7★273 rev](https://www.amazon.co.uk/dp/B0DV5LZF6P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protein Coffee Sachets - 16 Sachets per Pouch - Barista Grade Freeze Dried Grass-Fed Bovine Collagen Coffee TrueStart | Over 5g Protein per Serving - Made by WOD Powders**Hellenia**£12.71**29 rev4mo ago](https://www.amazon.co.uk/dp/B0GSG46KMY) [**Giants Collagen Coffee - Salted Caramel-Protein Coffee with Collagen Supplement Smooth Creamy Barista-Style Brew for Daily Indulgence.**Giants Coffee**£23.63**39 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJGGBTV) [**Giants Collagen Coffee - Salted Caramel Protein Coffee with Collagen Supplement Smooth Creamy Barista-Style Brew for Daily Indulgence.**Giants Coffee**£23.88**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJ7GQM7) [**Reformed Collagen Mocha I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply**Generic**£39.04**39 rev5mo ago](https://www.amazon.co.uk/dp/B0GP2ZQ7Z6) [**Myprotein Impact Whey Protein JimmysIcedCoffee | 20g Protein per Serving Real Coffee Infusion Low Sugar & Fat | VegetarianFriendly (20 Servings Jimmys Coffee - Original)**Myprotein**£17.98**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G1ZBHCBL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Giants Collagen Coffee - Salted Caramel Protein Coffee with Collagen Supplement Smooth Creamy Barista-Style Brew for Daily Indulgence.**Giants Coffee**£23.88**4.7★**▲ 170%**](https://www.amazon.co.uk/dp/B0GRJ7GQM7) [**Reformed Collagen Mocha I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply**Generic**£39.04**3.8★**▲ 149%**](https://www.amazon.co.uk/dp/B0GP2ZQ7Z6) [**Giants Collagen Coffee - Salted Caramel-Protein Coffee with Collagen Supplement Smooth Creamy Barista-Style Brew for Daily Indulgence.**Giants Coffee**£23.63**4.5★**▲ 133%**](https://www.amazon.co.uk/dp/B0GRJGGBTV) [**Protein Coffee Sachets - 16 Sachets per Pouch - Barista Grade Freeze Dried Grass-Fed Bovine Collagen Coffee TrueStart | Over 5g Protein per Serving - Made by WOD Powders**Hellenia**£12.71**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0GSG46KMY) [**Reformed Collagen Black Coffee I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply**Reformed**£38.20**4.0★**▲ 47%**](https://www.amazon.co.uk/dp/B0DY8N2R2R)
**~~View all trending →~~**
## **What buyers say about protein coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“the taste is surprisingly smooth”*
**Nutritional Content**13%
*“This is my favourite protein powder”*
**Flavor**9%
*“The vanilla flavour is prominent”*
**Solubility**7%
*“It mixes well”*
**Quality-Overall**4%
*“Amazing quality”*
**Caffeine Content**4%
*“caffeine content is perfect for me”*
**Blend/Ratio**4%
*“this mixes smoothly”*
**Value For Money**2%
*“Worth it”*
**Ease Of Use**2%
*“easy to use”*
**Sweetness**2%
*“Perfect sweetness”*
### **What buyers complain about **
**Taste-Overall**22%
*“Strange taste”*
**Value For Money**8%
*“waste of money”*
**Sweetness**7%
*“So artificially sweet”*
**Solubility**5%
*“Doesnt dissolve”*
**Artificial Sweeteners**4%
*“Too sweet from the artificial sweeteners”*
**Nutritional Content**3%
*“However, the protein content of only 11g is relatively low”*
**Flavor**3%
*“It is not the best flavour”*
**Bitter**2%
*“Very bitter”*
**Texture/Consistency-Overall**2%
*“Gritty texture”*
**Instructions/User Manual/Troubleshooting**2%
*“However theres no instructions of how much to mix”*
### **Top return reasons **
**Taste-Overall**32%
**Vegan/Organic**23%
**Flavor**11%
**Advertised Vs Actual Product**6%
**Solubility**5%
**Value For Money**5%
**Texture/Consistency-Overall**5%
**Sweetness**3%
**Leak-Proof**3%
**Acid Regulator/Stomach Ache Relief**2%
## **Common questions**
- **Is protein coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £197K/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the protein coffee niche?**
- 15 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in protein coffee?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.
- **When does demand for protein coffee peak?**
- Demand peaks in Jan–May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the protein coffee niche?**
- Listings span £7.96–£39.04; the average listing price is £18.88 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.
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