[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-protein-cereal":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":220,"demand":225,"seasonality":539,"brandShare":552,"products":573,"feedback":802,"searchTerms":938,"related":986,"lastUpdated":167},"eb094fe4b7603f977aacc869f042ce07","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":162,"brandCountYearAgo":161,"sellerCount":168,"signals":169,"avgBsr":171,"pageQuality":171,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":180,"primePct":180,"oosRate":181},258667,266525,1.1482,0.0359,0.0585,0.4852,0.9817,3.97,203,16.59,2.83,35.97,29,20000,0.6207,0.0005,5,7,"protein cereal","protein-cereal","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fprotein-cereal","Breakfast Cereal","2026-07-23T22:43:42.581618+00:00",58,[170],"quality_gap",0,15000,500,750,248850,331800,56,162,0.8984,1,0.0702,{"score":183,"verdict":184,"components":185},59,"watch",[186,191,193,197,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",48,0.15,258666.51,{"key":192,"score":157,"weight":189,"raw":148},"growth",{"key":194,"score":195,"weight":196,"raw":149},"conversion",65,0.1,{"key":198,"score":199,"weight":189,"raw":150},"competition",61,{"key":201,"score":161,"weight":196,"raw":151},"brandShare",{"key":203,"score":204,"weight":196,"raw":152},"qualityGap",95,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",90,0.05,202.55,{"key":211,"score":212,"weight":196,"raw":160},"returns",100,{"key":214,"score":215,"weight":208,"raw":154},"avgPrice",79,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",63,0.6327700663850332,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":538},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532,535],{"week":228,"volume":229},"2024-07-28",5419,{"week":231,"volume":232},"2024-08-04",4034,{"week":234,"volume":235},"2024-08-11",4456,{"week":237,"volume":238},"2024-08-18",4809,{"week":240,"volume":241},"2024-08-25",4517,{"week":243,"volume":244},"2024-09-01",4569,{"week":246,"volume":247},"2024-09-08",6942,{"week":249,"volume":250},"2024-09-15",6756,{"week":252,"volume":253},"2024-09-22",6741,{"week":255,"volume":256},"2024-09-29",6507,{"week":258,"volume":259},"2024-10-06",6187,{"week":261,"volume":262},"2024-10-13",7920,{"week":264,"volume":265},"2024-10-20",6406,{"week":267,"volume":268},"2024-10-27",6462,{"week":270,"volume":271},"2024-11-03",4958,{"week":273,"volume":274},"2024-11-10",4328,{"week":276,"volume":277},"2024-11-17",4050,{"week":279,"volume":280},"2024-11-24",4313,{"week":282,"volume":283},"2024-12-01",4330,{"week":285,"volume":286},"2024-12-08",2856,{"week":288,"volume":289},"2024-12-15",2579,{"week":291,"volume":292},"2024-12-22",2058,{"week":294,"volume":295},"2024-12-29",1436,{"week":297,"volume":298},"2025-01-05",4598,{"week":300,"volume":301},"2025-01-12",7033,{"week":303,"volume":304},"2025-01-19",8069,{"week":306,"volume":307},"2025-01-26",8555,{"week":309,"volume":310},"2025-02-02",8722,{"week":312,"volume":313},"2025-02-09",7712,{"week":315,"volume":316},"2025-02-16",6252,{"week":318,"volume":319},"2025-02-23",6914,{"week":321,"volume":322},"2025-03-02",7093,{"week":324,"volume":325},"2025-03-09",5788,{"week":327,"volume":328},"2025-03-16",5942,{"week":330,"volume":331},"2025-03-23",5329,{"week":333,"volume":334},"2025-03-30",5273,{"week":336,"volume":337},"2025-04-06",5107,{"week":339,"volume":340},"2025-04-13",5002,{"week":342,"volume":343},"2025-04-20",4557,{"week":345,"volume":346},"2025-04-27",4345,{"week":348,"volume":349},"2025-05-04",4776,{"week":351,"volume":352},"2025-05-11",4407,{"week":354,"volume":355},"2025-05-18",3966,{"week":357,"volume":358},"2025-05-25",4187,{"week":360,"volume":361},"2025-06-01",4834,{"week":363,"volume":364},"2025-06-08",4294,{"week":366,"volume":367},"2025-06-15",4009,{"week":369,"volume":370},"2025-06-22",3526,{"week":372,"volume":373},"2025-06-29",3973,{"week":375,"volume":376},"2025-07-06",3921,{"week":378,"volume":379},"2025-07-13",5284,{"week":381,"volume":382},"2025-07-20",4181,{"week":384,"volume":385},"2025-07-27",3961,{"week":387,"volume":388},"2025-08-03",3622,{"week":390,"volume":391},"2025-08-10",4883,{"week":393,"volume":394},"2025-08-17",4900,{"week":396,"volume":397},"2025-08-24",4690,{"week":399,"volume":400},"2025-08-31",5261,{"week":402,"volume":403},"2025-09-07",5297,{"week":405,"volume":406},"2025-09-14",5055,{"week":408,"volume":409},"2025-09-21",4465,{"week":411,"volume":412},"2025-09-28",4570,{"week":414,"volume":415},"2025-10-05",4237,{"week":417,"volume":418},"2025-10-12",4786,{"week":420,"volume":421},"2025-10-19",3944,{"week":423,"volume":424},"2025-10-26",3786,{"week":426,"volume":283},"2025-11-02",{"week":428,"volume":429},"2025-11-09",4290,{"week":431,"volume":432},"2025-11-16",4064,{"week":434,"volume":435},"2025-11-23",4271,{"week":437,"volume":438},"2025-11-30",4198,{"week":440,"volume":441},"2025-12-07",3909,{"week":443,"volume":444},"2025-12-14",3482,{"week":446,"volume":447},"2025-12-21",3001,{"week":449,"volume":450},"2025-12-28",2313,{"week":452,"volume":453},"2026-01-04",4822,{"week":455,"volume":456},"2026-01-11",6479,{"week":458,"volume":459},"2026-01-18",6549,{"week":461,"volume":462},"2026-01-25",6533,{"week":464,"volume":465},"2026-02-01",6443,{"week":467,"volume":468},"2026-02-08",6653,{"week":470,"volume":471},"2026-02-15",5937,{"week":473,"volume":474},"2026-02-22",6248,{"week":476,"volume":477},"2026-03-01",5843,{"week":479,"volume":480},"2026-03-08",6615,{"week":482,"volume":483},"2026-03-15",6400,{"week":485,"volume":486},"2026-03-22",5764,{"week":488,"volume":489},"2026-03-29",5647,{"week":491,"volume":492},"2026-04-05",5826,{"week":494,"volume":495},"2026-04-12",5432,{"week":497,"volume":498},"2026-04-19",7153,{"week":500,"volume":501},"2026-04-26",7231,{"week":503,"volume":504},"2026-05-03",6546,{"week":506,"volume":507},"2026-05-10",6198,{"week":509,"volume":510},"2026-05-17",6190,{"week":512,"volume":513},"2026-05-24",6009,{"week":515,"volume":516},"2026-05-31",5461,{"week":518,"volume":519},"2026-06-07",6312,{"week":521,"volume":522},"2026-06-14",6476,{"week":524,"volume":525},"2026-06-21",6079,{"week":527,"volume":528},"2026-06-28",6025,{"week":530,"volume":531},"2026-07-05",5812,{"week":533,"volume":534},"2026-07-12",5278,{"week":536,"volume":537},"2026-07-19",5337,false,[540,541,542,543,544,545,546,547,548,549,550,551],1.2558272694739354,1.3093403316235237,1.139334367171657,1.0653226768459978,1.0124193142205786,0.9655095630044933,0.9350590480734821,0.8731321324903575,1.0794756584092144,1.0432542049385662,0.8228716847588373,0.5506169894097843,{"top":553,"otherBrandCount":180,"otherClickShare":572},[554,557,560,563,566,569],{"brand":555,"clickShare":556},"Surreal",0.7152000000000002,{"brand":558,"clickShare":559},"Weetabix",0.1407,{"brand":561,"clickShare":562},"Kellogg's",0.0871,{"brand":564,"clickShare":565},"FUEL10K",0.0274,{"brand":567,"clickShare":568},"Cheeky Pete's",0.0112,{"brand":570,"clickShare":571},"UFIT",0.0097,0.00869999999999993,[574,585,594,605,616,627,638,648,658,667,676,686,695,703,711,720,730,739,748,759,769,776,784,793],{"asin":575,"title":576,"brand":555,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B0BM4VY4QG","Surreal Variety Pack - High Protein Cereal Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510e9jh+10L.jpg",23.55,3.8,664,0.1706,0.2241,"2022-11-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BM4VY4QG",{"asin":586,"title":587,"brand":561,"imageUrl":588,"price":589,"rating":590,"reviews":204,"clickShare90":562,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0F7X8PM13","Kellogg Protein 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516HORXfwxL.jpg",2.87,4.2,0.0704,"2025-05-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7X8PM13",{"asin":595,"title":596,"brand":555,"imageUrl":597,"price":598,"rating":599,"reviews":600,"clickShare90":601,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B0FRHX4MCK","Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zcU1YdGNL.jpg",18.85,4.3,104,0.0824,0.0718,"2025-09-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FRHX4MCK",{"asin":606,"title":607,"brand":558,"imageUrl":608,"price":609,"rating":610,"reviews":611,"clickShare90":612,"clickShare360":613,"launchDate":614,"amazonUrl":615},"B01E6MWHO4","Weetabix Protein 24 Biscuits High Protein Wholegrain Breakfast Plant-Based Goodness Low Sugar & High Fibre 12g Protein per Serving Source of Iron & Vitamin B1 UKs No.1 Cereal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XnWRatDsL.jpg",3.37,4.6,967,0.0814,0.1072,"2015-12-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01E6MWHO4",{"asin":617,"title":618,"brand":555,"imageUrl":619,"price":620,"rating":621,"reviews":622,"clickShare90":623,"clickShare360":624,"launchDate":625,"amazonUrl":626},"B0DMN68LDF","Surreal Choc Hazelnut - High Protein Cereal - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 18g of Protein 0g of Sugar - 240g per Box - 4 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51f9enG7TgL.jpg",20.81,3.5,26,0.0637,0.0267,"2024-11-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DMN68LDF",{"asin":628,"title":629,"brand":555,"imageUrl":630,"price":631,"rating":632,"reviews":633,"clickShare90":634,"clickShare360":635,"launchDate":636,"amazonUrl":637},"B0DYD8WM8Y","Surreal New Flavour Pack - High Protein Cereal Zero Sugar Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free Vegan 17g-18g of Protein - 240g x 4 Pack (1x CO 1x CI 1x FR 1x HC)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-AuzTRkuL.jpg",23.6,3.6,57,0.0471,0.034,"2025-02-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DYD8WM8Y",{"asin":639,"title":640,"brand":555,"imageUrl":641,"price":642,"rating":643,"reviews":644,"clickShare90":645,"clickShare360":646,"launchDate":583,"amazonUrl":647},"B0CN9GHVBG","Surreal Chocolate Cereal - High Protein Cereal 6 Pack - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 18g of Protein 0g of Sugar - 240g per Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MLwwXx6PL.jpg",25.72,4,211,0.0438,0.0423,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CN9GHVBG",{"asin":649,"title":650,"brand":555,"imageUrl":651,"price":652,"rating":643,"reviews":653,"clickShare90":654,"clickShare360":655,"launchDate":656,"amazonUrl":657},"B0CSZ437TP","Surreal Cinnamon High Protein Cereal 240g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KCNPwCm7L.jpg",4.68,18,0.0382,0.0362,"2024-01-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSZ437TP",{"asin":659,"title":660,"brand":555,"imageUrl":661,"price":662,"rating":579,"reviews":663,"clickShare90":664,"clickShare360":665,"launchDate":583,"amazonUrl":666},"B0BM4T28N1","Surreal Frosted High Protein Cereal - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box - 4 Pack (4 x Frosted)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uMM-XSZVL.jpg",17.58,126,0.0348,0.0384,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BM4T28N1",{"asin":668,"title":669,"brand":558,"imageUrl":670,"price":156,"rating":599,"reviews":671,"clickShare90":672,"clickShare360":673,"launchDate":674,"amazonUrl":675},"B074PWDGRF","Weetabix Protein Pack of 10 x 24 Biscuits High Protein Wholegrain Breakfast Plant-Based Goodness Low Sugar & High Fibre 12g Protein per Serving Source of Iron & Vitamin B1 UKs No.1 Cereal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415q1xaaHdL.jpg",40,0.0327,0.02,"2017-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074PWDGRF",{"asin":677,"title":678,"brand":555,"imageUrl":679,"price":680,"rating":590,"reviews":681,"clickShare90":682,"clickShare360":683,"launchDate":684,"amazonUrl":685},"B0GFBK3BPT","Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XPfuIhyfL.jpg",18.08,33,0.0311,0.0123,"2026-01-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GFBK3BPT",{"asin":687,"title":688,"brand":555,"imageUrl":689,"price":690,"rating":632,"reviews":691,"clickShare90":692,"clickShare360":693,"launchDate":636,"amazonUrl":694},"B0DYD51KWV","Surreal Gluten Free Mega Bundle - High Protein Cereal Zero Sugar Healthy Plant-Based Cereal - High in Fibre - Low Carb - Vegan - 17g-18g of Protein 0g of Sugar - 240g per box 6 Pack (1 x each)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519hmZEtz6L.jpg",29.89,47,0.0292,0.0426,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DYD51KWV",{"asin":696,"title":697,"brand":555,"imageUrl":698,"price":699,"rating":579,"reviews":178,"clickShare90":700,"clickShare360":701,"launchDate":583,"amazonUrl":702},"B0BQ756YYM","Surreal Mixed Pack - High Protein Cereal - Zero Sugar - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box - 4 Pack (2x Chocolate 1x Cinnamon 1x Frosted)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XJPzHbWJL.jpg",23.21,0.0236,0.0093,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BQ756YYM",{"asin":704,"title":705,"brand":555,"imageUrl":706,"price":707,"rating":643,"reviews":644,"clickShare90":708,"clickShare360":709,"launchDate":583,"amazonUrl":710},"B0BM4VCFH4","Surreal Chocolate - High Protein Cereal - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 18g of Protein 0g of Sugar - 240g per Box - 4 Pack (4 x Chocolate)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F512iAUV-DQL.jpg",19.54,0.0228,0.0638,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BM4VCFH4",{"asin":712,"title":713,"brand":555,"imageUrl":714,"price":715,"rating":180,"reviews":180,"clickShare90":716,"clickShare360":717,"launchDate":718,"amazonUrl":719},"B0G2MCSD1M","Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XH8utKzIL.jpg",3.52,0.022,0.0076,"2025-11-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2MCSD1M",{"asin":721,"title":722,"brand":555,"imageUrl":723,"price":724,"rating":599,"reviews":725,"clickShare90":726,"clickShare360":727,"launchDate":728,"amazonUrl":729},"B0GLJ2CLYM","Surreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jzfYTpS7L.jpg",18.49,12,0.0194,0.0051,"2026-02-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GLJ2CLYM",{"asin":731,"title":732,"brand":555,"imageUrl":733,"price":734,"rating":599,"reviews":735,"clickShare90":736,"clickShare360":737,"launchDate":583,"amazonUrl":738},"B0BM4TG6Z7","Surreal Peanut Butter - High Protein Cereal Gluten Free - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Vegan - 17g of Protein 0g of Sugar - 240g per Box - 4 Pack (4 x Peanut)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zow5cs5PL.jpg",21.54,148,0.0193,0.0221,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BM4TG6Z7",{"asin":740,"title":741,"brand":555,"imageUrl":742,"price":743,"rating":579,"reviews":744,"clickShare90":745,"clickShare360":746,"launchDate":583,"amazonUrl":747},"B0BM4VT6DT","Surreal Cinnamon - High Protein Keto Cereal - 0g Sugar- Healthy Plant Based Cereal - High in Fibre- Low Carb - Gluten Free - Vegan - 18g of Protein - 240g per Box - 4 Pack (4 x Cinnamon)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514g5cTL1JL.jpg",23.16,134,0.0191,0.01,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BM4VT6DT",{"asin":749,"title":750,"brand":564,"imageUrl":751,"price":752,"rating":753,"reviews":754,"clickShare90":755,"clickShare360":756,"launchDate":757,"amazonUrl":758},"B0FTGGPYJR","FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41h+hkJpEmL.jpg",5.04,4.7,70,0.0151,0.0102,"2025-10-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FTGGPYJR",{"asin":760,"title":761,"brand":558,"imageUrl":762,"price":763,"rating":610,"reviews":764,"clickShare90":765,"clickShare360":766,"launchDate":767,"amazonUrl":768},"B0FKGNP9TD","UFIT Protein Chocolate Hoops Cereal 400g High Protein Breakfast Healthy Wholegrain Cereal Quick & Nutritious Start","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M2vnNkKaL.jpg",3.31,6,0.0149,0.0108,"2025-07-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FKGNP9TD",{"asin":770,"title":771,"brand":555,"imageUrl":772,"price":773,"rating":632,"reviews":622,"clickShare90":765,"clickShare360":774,"launchDate":656,"amazonUrl":775},"B0CSZ1W3CZ","Surreal Cocoa High Protein Cereal 240g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bekR3+D8L.jpg",4.59,0.0416,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSZ1W3CZ",{"asin":777,"title":778,"brand":555,"imageUrl":779,"price":780,"rating":579,"reviews":663,"clickShare90":781,"clickShare360":782,"launchDate":583,"amazonUrl":783},"B0CTVMXT32","Surreal Frosted - High Protein Cereal 6 Pack - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FUzjQmXlL.jpg",28.99,0.013,0.0054,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTVMXT32",{"asin":785,"title":786,"brand":564,"imageUrl":787,"price":788,"rating":753,"reviews":789,"clickShare90":683,"clickShare360":790,"launchDate":791,"amazonUrl":792},"B00DQUIB4S","FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pZT4xOfFL.jpg",16.22,1349,0.0169,"2013-06-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00DQUIB4S",{"asin":794,"title":795,"brand":558,"imageUrl":796,"price":797,"rating":610,"reviews":798,"clickShare90":799,"clickShare360":800,"launchDate":614,"amazonUrl":801},"B01E6MWUXC","Weetabix Protein Crunch Chocolate Wholegrain Breakfast Cereal 450 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51n7HPoo7pL.jpg",3.32,950,0.0117,0.0146,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01E6MWUXC",{"love":803,"hate":874,"returnReasons":937},[804,811,818,825,832,839,846,853,860,867],{"topic":805,"percentOfMentions":806,"verbatims":807},"Taste-Overall",0.3144,[808,809,810],"Amazing taste","Tastes just like normal thing","This is so tasty",{"topic":812,"percentOfMentions":813,"verbatims":814},"Nutritional Content",0.1684,[815,816,817],"High Protein","I love that its packed with protein","Great tasting snack with lots of protein",{"topic":819,"percentOfMentions":820,"verbatims":821},"Flavor",0.0771,[822,823,824],"Such strong flavours","Love this flavour","The selection of flavours is great",{"topic":826,"percentOfMentions":827,"verbatims":828},"Sweetness",0.0655,[829,830,831],"Its tasty, sweet, crunchy and really good","Sweetness is subtle, my daughter like them and it is good to know the cereal has a good amount of protein and fibre","They are sweet",{"topic":833,"percentOfMentions":834,"verbatims":835},"Crispiness",0.0537,[836,837,838],"Super Crunchy","Very nice flavours and great crunch","Crunchy",{"topic":840,"percentOfMentions":841,"verbatims":842},"Health Benefits-Overall",0.0352,[843,844,845],"its a relief to have found a healthy","Very healthy and tasty","Great tasting healthy cereal",{"topic":847,"percentOfMentions":848,"verbatims":849},"Value For Money",0.0325,[850,851,852],"alot cheaper than buying from the company","Great value","Great price",{"topic":854,"percentOfMentions":855,"verbatims":856},"Quality-Overall",0.024300000000000002,[857,858,859],"They are visually very appealing","Quality product","contents excellent",{"topic":861,"percentOfMentions":862,"verbatims":863},"Texture\u002FConsistency-Overall",0.0173,[864,865,866],"The texture is just right","it makes the texture pleasant","The consistency is good",{"topic":868,"percentOfMentions":869,"verbatims":870},"Advertised Vs Actual Product",0.0165,[871,872,873],"Item as described","Does what it says","It does what it says in the add, its true",[875,881,887,892,897,904,911,917,924,931],{"topic":805,"percentOfMentions":876,"verbatims":877},0.184,[878,879,880],"Artificial taste","Chemical taste","Didnt like taste",{"topic":847,"percentOfMentions":882,"verbatims":883},0.1276,[884,885,886],"bit pricey","Too expensive","Expensive",{"topic":826,"percentOfMentions":613,"verbatims":888},[889,890,891],"No sugar","Too sweet","Over sweet",{"topic":819,"percentOfMentions":827,"verbatims":893},[894,895,896],"And they have a very artificial flavour","No flavour","the issue with that is that all these flavours taste chemical",{"topic":898,"percentOfMentions":899,"verbatims":900},"Artificial Sweeteners",0.054000000000000006,[901,902,903],"is so full of artificial sweetener that it leaves a chemically aftertaste in your mouth","That added with the very artificial taste means that we have 4 boxes of very expensive cereal lying about the kitchen that no one will eat","Ordered these and they are disgusting, so horribly sweet with fake sweetener I cant eat any of it without feeling sick",{"topic":905,"percentOfMentions":906,"verbatims":907},"Smell",0.0318,[908,909,910],"got a strong smell","The only thing I dont like is the smell","they are disgusting they smell like fairy liquid",{"topic":812,"percentOfMentions":912,"verbatims":913},0.030299999999999997,[914,915,916],"Poor quality protein content","Cheap source of protein","Not that high Protein content",{"topic":918,"percentOfMentions":919,"verbatims":920},"Hard Feel",0.020499999999999997,[921,922,923],"the cereal is really hard","bit hard","Rock hard",{"topic":925,"percentOfMentions":926,"verbatims":927},"Size-Overall",0.0204,[928,929,930],"Packet smaller than expected","bag inside even smaller","Very small boxes",{"topic":833,"percentOfMentions":932,"verbatims":933},0.015700000000000002,[934,935,936],"a bit too crunchy","Like eating lightly flavoured crunchy cardboard","The only slight negative is that we found the cereal to be a little too crunchy",[],[939,944,948,953,958,963,968,973,978,982],{"term":940,"volume":941,"growthQoq":942,"conversionRate":943},"surreal cereal",104869,0.1718,0.039,{"term":163,"volume":945,"growthQoq":946,"conversionRate":947},68311,-0.0458,0.0434,{"term":949,"volume":950,"growthQoq":951,"conversionRate":952},"surreal",28671,0.027,0.0489,{"term":954,"volume":955,"growthQoq":956,"conversionRate":957},"weetabix protein",21914,0.1054,0.0582,{"term":959,"volume":960,"growthQoq":961,"conversionRate":962},"protein weetabix",12922,-0.0713,0.0422,{"term":964,"volume":965,"growthQoq":966,"conversionRate":967},"high protein cereal",11766,-0.0777,0.0239,{"term":969,"volume":970,"growthQoq":971,"conversionRate":972},"surreal protein cereal",6335,-0.5149,0.0536,{"term":974,"volume":975,"growthQoq":976,"conversionRate":977},"magic spoon cereal",5951,-0.1667,0.001,{"term":979,"volume":980,"growthQoq":171,"conversionRate":981},"sureal",2808,0.0408,{"term":983,"volume":984,"growthQoq":985,"conversionRate":672},"sureally healthy cereal",2978,-0.2727,[987,994,999,1004,1009,1014],{"title":988,"href":989,"score":990,"verdict":991,"marketSize":992,"growth90":993},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":995,"href":996,"score":990,"verdict":991,"marketSize":997,"growth90":998},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":1000,"href":1001,"score":990,"verdict":184,"marketSize":1002,"growth90":1003},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in",109047.98,0.7121,{"title":1005,"href":1006,"score":990,"verdict":184,"marketSize":1007,"growth90":1008},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1010,"href":1011,"score":754,"verdict":184,"marketSize":1012,"growth90":1013},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",513756.37,0.324,{"title":1015,"href":1016,"score":754,"verdict":184,"marketSize":1017,"growth90":1018},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]