---
title: "Protein Brownie — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-brownie"
last_updated: "2026-07-31T14:13:29.210Z"
locale: en
meta:
description: "Niche score 52/100 · £37K/yr market · 59K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £37K/yr market · 59K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Brownie — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein brownie**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 9Growth 27Conversion 51Competition 76Returns 100Price range 72Avg price 75Brand share 0Review moat 87Quality gap 87
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****261.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.85–£32.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 59K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein brownie is a £37K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein brownie market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 85%
**Open market**
**0%**
- SCI-MX86% - Myprotein5% - Warrior5% - NAEM4% - Bulk1%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +1.6% search growth over the last 90 days.
1K750Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-brownie/trend)
## **Top protein brownie search terms**
- **sci mx protein powder**16K/yr+8.2%4.5% conv. - **protein brownie**13K/yr-6.8%4.8% conv. - **scimx protein powder**9K/yr-11.0%4.8% conv. - **sci mx**8K/yr+3.7%4.0% conv. - **protein brownies**4K/yr+16.6%6.6% conv. - **sci mix protein powder**4K/yr+19.4%5.1% conv. - **sci-mx protein powder**2K/yr-8.8%2.6% conv. - **sci mx protein**2K/yr+9.7%4.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-brownie/search-terms)
## **Top protein brownie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**4.3★78 rev](https://www.amazon.co.uk/dp/B0D673C78F) [2**SCI-MX Nutrition High Protein Brownie Box Chocolate Pack of 12 x 65 g**SCI-MX**£13.79**4.2★1,459 rev](https://www.amazon.co.uk/dp/B07NSJ42M4) [3**SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS**SCI-MX**£15.15**4.4★84 rev](https://www.amazon.co.uk/dp/B09XBT6WZF) [4**SCI-MX Total Protein Powder Lean Muscle Chocolate Flavour 900g**SCI-MX**£13.08**3.8★98 rev](https://www.amazon.co.uk/dp/B09XBPKD97) [5**SCI-MX Pro-V Gain Vegan Vanilla Flavour 2.2KG (49 servings)**SCI-MX**£24.46**3.7★222 rev](https://www.amazon.co.uk/dp/B09XBSPYCR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar**SCI-MX**£15.93**47 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MSLXW6) [**My Protein Chocolate Brownie 12 x 75g | NAEM**NAEM**£16.49**7 rev1y ago](https://www.amazon.co.uk/dp/B0DZH3QKT8) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Cookies & Cream 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£17.05**8 rev1y ago](https://www.amazon.co.uk/dp/B0DJTHFHK7) [**SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g**SCI-MX**£13.46**18 rev1y ago](https://www.amazon.co.uk/dp/B0DHH435C9) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**78 rev2y ago](https://www.amazon.co.uk/dp/B0D673C78F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**My Protein Chocolate Brownie 12 x 75g | NAEM**NAEM**£16.49**3.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0DZH3QKT8) [**SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar**SCI-MX**£15.93**4.0★**▲ 75%**](https://www.amazon.co.uk/dp/B0G4MSLXW6) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**4.3★**▲ 71%**](https://www.amazon.co.uk/dp/B0D673C78F) [**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£17.11**4.2★**▲ 67%**](https://www.amazon.co.uk/dp/B0DJV668BR) [**SCI-MX Total Protein Powder Lean Muscle Strawberry Flavour 900g**SCI-MX**£16.34**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B09XBQJBHH)
**~~View all trending →~~**
## **What buyers say about protein brownie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Amazing taste”*
**Nutritional Content**17%
*“good amount of protein”*
**Value For Money**9%
*“Affordable price”*
**Quality-Overall**8%
*“Good quality and consistent”*
**Flavor**6%
*“Unique flavour”*
**Solubility**3%
*“easy to mix”*
**Blend/Ratio**2%
*“Great tasting and easy to mix”*
**Vegan/Organic**2%
*“Fantastic vegan protein powder”*
**Sweetness**2%
*“Very chocolate lovely”*
**Texture/Consistency-Overall**2%
*“I like the consistency”*
### **What buyers complain about **
**Taste-Overall**31%
*“not tasty”*
**Moist/Dry**6%
*“they are really dry and chewy”*
**Sweetness**6%
*“very sugary and hard - doesn't taste like brownies at all”*
**Nutritional Content**5%
*“Honestly extremely disappointed as I cant have milk protein”*
**Flavor**4%
*“Very chemically”*
**Texture/Consistency-Overall**4%
*“Has a horrible airy texture”*
**Dilute/Watery**2%
*“Watery, does not mix at all, and tastes a little like coconut and a horrible chemical taste”*
**Smell**2%
*“Bad smell”*
**Ease Of Chewing/Swallowing**2%
*“Feel like my jaw is broken from chewing”*
**Hard Feel**2%
*“hard - doesn't taste like brownies at all”*
## **Common questions**
- **Is protein brownie profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the protein brownie niche?**
- 5 brands and 47 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein brownie?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.1%.
- **What does it cost to enter the protein brownie niche?**
- Listings span £7.85–£32.96; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.
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