---
title: "Protein Bars — £2.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-bars"
last_updated: "2026-07-31T06:30:44.103Z"
locale: en
meta:
description: "Niche score 62/100 · £2.9M/yr market · 4.5M searches/yr · £13.99 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £2.9M/yr market · 4.5M searches/yr · £13.99 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Protein Bars — £2.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **protein bars**
**Launch it**
A $2.9M/yr market growing +3.9% this quarter with returns at 0.1% — clears our launch bar.
Market size 96Growth 30Conversion 55Competition 71Returns 100Price range 37Avg price 67Brand share 37Review moat 48Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.9M**
£2.9M/yr · 4.5M searches
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£13.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,651.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.33–£22.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein bars is a £2.9M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Launch it — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein bars market data**
- **Units sold / yr**
- **250K–300K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£3.5M–£4.2M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**163**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**14%**
- Grenade44% - Warrior23% - Nature Valley8% - Yubi Bar5% - Nakd4% - Chiefs3% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-bars/trend)
## **Top protein bars search terms**
- **protein bars**1.9M/yr-1.8%4.2% conv. - **nutrition bars & drinks**676K/yr+43.1%0.1% conv. - **grenade protein bars**646K/yr-1.9%8.5% conv. - **protein snacks**280K/yr-13.6%1.1% conv. - **protein bar**265K/yr-4.2%3.2% conv. - **grenade**114K/yr-10.9%3.7% conv. - **high protein snacks**92K/yr-17.5%1.2% conv. - **warrior protein bar**79K/yr+15.2%5.9% conv. - **grenade bars**76K/yr-14.5%7.2% conv. - **protein bars 24 pack**47K/yr-9.2%3.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-bars/search-terms)
## **Top protein bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£86K6%£172K9%£258K12%£344K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)**Warrior**£9.31**3.9★2,138 rev](https://www.amazon.co.uk/dp/B07F6SVZW9) [2**Grenade High Protein Low Sugar Bar - Chocolate Chip Salted Caramel 12 x 60 g**Grenade**£16.11**4.6★3,992 rev](https://www.amazon.co.uk/dp/B084ZGV3Y7) [3**Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g**Grenade**£14.13**4.5★1,993 rev](https://www.amazon.co.uk/dp/B0CGDWCLGY) [4**Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g**Nature Valley**£10.82**4.7★4,513 rev](https://www.amazon.co.uk/dp/B01NARR92Y) [5**Grenade Limited Edition Creme Egg Flavour Soft Core Protein Bar - High Protein Low Sugar 18 x 45 g**Grenade**£18.05**4.4★304 rev](https://www.amazon.co.uk/dp/B0G49Z9J48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grenade Limited Edition Creme Egg Flavour Soft Core Protein Bar - High Protein Low Sugar 18 x 45 g**Grenade**£18.05**304 rev7mo ago](https://www.amazon.co.uk/dp/B0G49Z9J48) [**Snickers - High Protein Bars | Low Sugar Only 2g of Sugar per bar Hazelnut and Milk Chocolate Flavour 12 x 57g Box 20g Protein**Snickers**£16.98**160 rev2y ago](https://www.amazon.co.uk/dp/B0D8496GQL) [**Snickers HiProtein Bars Dark Chocolate 20g Protein Only 1g Sugar 12×57g Multipack Low Sugar High Protein Snack**Snickers**£17.86**200 rev2y ago](https://www.amazon.co.uk/dp/B0D84BF4TN) [**CHIEFS Protein Bars 55g - High Protein Low Sugar - Healthy Snack Bars with 20g protein - Salty Caramel Taste - 12x55g**Chiefs**£14.72**156 rev2y ago](https://www.amazon.co.uk/dp/B09HZ7Q6W6) [**Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g**Grenade**£14.13**1,993 rev2y ago](https://www.amazon.co.uk/dp/B0CGDWCLGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHIEFS Protein Bars 55g - High Protein Low Sugar - Healthy Snack Bars with 20g protein - Salty Caramel Taste - 12x55g**Chiefs**£14.72**4.7★**▲ 191%**](https://www.amazon.co.uk/dp/B09HZ7Q6W6) [**Grenade Selection Box - High Protein Low Sugar Bars 12 x 60 g Variety Pack (Packaging & Flavours May Vary)**Grenade**£16.30**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B07DDYDP57) [**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)**Warrior**£9.31**3.9★**▲ 96%**](https://www.amazon.co.uk/dp/B07F6SVZW9) [**Grenade Limited Edition Creme Egg Flavour Soft Core Protein Bar - High Protein Low Sugar 18 x 45 g**Grenade**£18.05**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0G49Z9J48) [**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Salted Caramel)**Warrior**£9.55**4.0★**▲ 48%**](https://www.amazon.co.uk/dp/B08LZPL6RD)
**~~View all trending →~~**
## **What buyers say about protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Absolutely delicious”*
**Nutritional Content**18%
*“Nice amount of protein content”*
**Value For Money**10%
*“Good for the price”*
**Flavor**7%
*“Great flavour”*
**Quality-Overall**5%
*“the quality has been consistent with every order”*
**Texture/Consistency-Overall**3%
*“Lovely texture”*
**Sweetness**3%
*“I quite like these—they really satisfy my sweet tooth”*
**Ease Of Chewing/Swallowing**1%
*“not too chewy”*
**Size-Overall**1%
*“good and fit for purpose”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**21%
*“Chemical taste”*
**Moist/Dry**8%
*“Bit dry”*
**Flavor**7%
*“Disgusting, flavour was horrible”*
**Value For Money**5%
*“Too expensive”*
**Nutritional Content**5%
*“There is less protein than typical bars”*
**Sweetness**5%
*“Disgustingly over-sweetened”*
**Texture/Consistency-Overall**3%
*“texture is off”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Ease Of Chewing/Swallowing**2%
*“it's a struggle to swallow it”*
**Artificial Sweeteners**2%
*“Tastes artificial an nothing like chocolate”*
### **Top return reasons **
**Taste-Overall**67%
**Size-Overall**33%
## **Common questions**
- **Is protein bars profitable to sell on Amazon United Kingdom?**
- The niche generates £2.9M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Launch it (62/100).
- **How competitive is the protein bars niche?**
- 14 brands and 163 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in protein bars?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.1%.
- **When does demand for protein bars peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the protein bars niche?**
- Listings span £2.33–£22.38; the average listing price is £13.99 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)