---
title: "Protein Balls — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/protein-balls"
last_updated: "2026-07-31T12:40:08.599Z"
locale: en
meta:
description: "Niche score 41/100 · £35K/yr market · 53K searches/yr · £16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £35K/yr market · 53K searches/yr · £16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Balls — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein balls**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 50Competition 23Returns 100Price range 28Avg price 79Brand share 0Review moat 97Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****50.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£16.79**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.26–£20.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 53K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, protein balls is a £35K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein balls market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£50K–£67K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Bounce57% - The Protein Ball Co.43%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/protein-balls/trend)
## **Top protein balls search terms**
- **protein balls**27K/yr-4.4%3.9% conv. - **bounce protein ball**13K/yr-4.2%8.7% conv. - **protein ball**4K/yr-14.2%2.8% conv. - **bounce balls protein**4K/yr-26.1%9.4% conv. - **bounce protein balls**3K/yr-7.2%10.4% conv. - **energy balls**3K/yr-38.8%1.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/protein-balls/search-terms)
## **Top protein balls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Protein Ball Co Starter Pack Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags**The Protein Ball Co.**£15.35**4.3★113 rev](https://www.amazon.co.uk/dp/B0BKC7XZWX) [2**Bounce Millionaire Vegan Protein Balls - Chocolate Coated Caramel High Protein Snack Low Calorie & Gluten Free - 12 Pack**Bounce**£20.20**4.0★80 rev](https://www.amazon.co.uk/dp/B08VW4ZDNP) [3**Bounce Peanut Butter Vegan Protein Balls - Peanut Butter Filled Protein Snack Low Calorie & Gluten Free - 12 Pack**Bounce**£17.89**4.4★73 rev](https://www.amazon.co.uk/dp/B08MB9MR7D) [4**The Protein Ball Co High Protein Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags**The Protein Ball Co.**£15.32**4.3★30 rev](https://www.amazon.co.uk/dp/B0BKBRPB6J) [5**Bounce Chocolate Brownie Vegan Protein Balls - Chocolate Coated Peanut Butter Filled High Protein Snack Low Calorie & Gluten Free - 12 Pack**Bounce**£20.41**4.1★48 rev](https://www.amazon.co.uk/dp/B08VWGL4DF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bounce Chocolate Peanut Caramel Vegan Protein Balls - Chocolate Coated Caramel Filled High Protein Snack Low Calorie & Gluten Free - 12 Pack**Bounce**£20.33**42 rev2y ago](https://www.amazon.co.uk/dp/B0CVL6TCMH) [**Bounce Caramelised Biscuit Vegan Protein Balls - Peanut Butter Filled Protein Snack Low Calorie & Gluten Free - 12 Pack**Bounce**£17.62**36 rev2y ago](https://www.amazon.co.uk/dp/B0CVLD8KKR) [**The Protein Ball Co Low Sugar Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 20 Bags**The Protein Ball Co.**£18.69**51 rev3y ago](https://www.amazon.co.uk/dp/B0C1BWCYVR) [**The Protein Ball Co Starter Pack Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags**The Protein Ball Co.**£15.35**113 rev3y ago](https://www.amazon.co.uk/dp/B0BKC7XZWX) [**The Protein Ball Co High Protein Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags**The Protein Ball Co.**£15.32**30 rev3y ago](https://www.amazon.co.uk/dp/B0BKBRPB6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Protein Ball Co Peanut Butter Protein Balls - Healthy Snacks Gluten-Free No Added Sugar - On-the-Go Energy Balls Box of 10 Bags**The Protein Ball Co.**£15.60**4.3★**▲ 76%**](https://www.amazon.co.uk/dp/B01AT9JR2S) [**The Protein Ball Co Starter Pack Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags**The Protein Ball Co.**£15.35**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B0BKC7XZWX) [**Bounce Millionaire Vegan Protein Balls - Chocolate Coated Caramel High Protein Snack Low Calorie & Gluten Free - 12 Pack**Bounce**£20.20**4.0★**▲ 14%**](https://www.amazon.co.uk/dp/B08VW4ZDNP) [**Bounce Chocolate Caramel Filled Protein Ball Millionaire 40g**Bounce**£1.26**5.0★**— 5%**](https://www.amazon.co.uk/dp/B0B3F8XB63) [**The Protein Ball Co High Protein Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags**The Protein Ball Co.**£15.32**4.3★**— 5%**](https://www.amazon.co.uk/dp/B0BKBRPB6J)
**~~View all trending →~~**
## **What buyers say about protein balls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“these have a great taste and moist texture”*
**Nutritional Content**15%
*“Delicious protein ball”*
**Flavor**6%
*“These are my new favourite snack they taste so good nice flavours great price my 3rd order now nice variety of flavours would highly recommend this product”*
**Ease Of Chewing/Swallowing**6%
*“Quick snack”*
**Quality-Overall**6%
*“Quality”*
**Health Benefits-Overall**6%
*“I have these for low calorie breakfast with my coffee”*
**Natural Ingredients**3%
*“I bought these because they are natural”*
**Ease Of Use**2%
*“Good for grab and go”*
**Texture/Consistency-Overall**2%
*“moist texture”*
### **What buyers complain about **
**Advertised Vs Actual Product**17%
*“Information is a lie”*
**Value For Money**13%
*“I wish these werent so expensive”*
**Taste-Overall**13%
*“Every single one is squashed and tastes funny”*
**Stale/Rotten/Spoiled**13%
*“Vile”*
**Ingredients-Overall**8%
*“Has chicory fibre as an ingredient which is not specified in web page”*
**Nutritional Content**4%
*“theyre not high protein - only 10g of protein”*
**Quality-Overall**3%
*“Overall are a quality yet expensive product”*
**Storage Temperature**2%
*“My only complaint is be careful where you take them as the chocolate doea melt”*
## **Common questions**
- **Is protein balls profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 14 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the protein balls niche?**
- 2 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein balls?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for protein balls peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the protein balls niche?**
- Listings span £1.26–£20.47; the average listing price is £16.79 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.
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