---
title: "Propolis Spray — £283K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/propolis-spray"
last_updated: "2026-07-31T13:18:44.548Z"
locale: en
meta:
description: "Niche score 44/100 · £283K/yr market · 181K searches/yr · £14.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £283K/yr market · 181K searches/yr · £14.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Propolis Spray — £283K/yr Amazon UK Niche (2026) - Flapen"
---
# **propolis spray**
**Skip it**
Soft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 0Conversion 90Competition 18Returns 100Price range 66Avg price 71Brand share 0Review moat 57Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.40–£28.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,223.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£283K**
£283K/yr · 181K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-59.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, propolis spray is a £283K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **propolis spray market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£218K–£290K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Just Bee91% - Natural Answers4% - Naturalma3% - Bee Health2%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -59.0% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/propolis-spray/trend)
## **Top propolis spray search terms**
- **just bee honey**87K/yr-60.8%8.3% conv. - **just bee**19K/yr-52.0%8.6% conv. - **just bee throat spray**23K/yr-72.1%15.6% conv. - **honey bee**9K/yr-9.4%3.4% conv. - **propolis throat spray**9K/yr-58.8%7.1% conv. - **propolis spray**13K/yr-32.8%5.9% conv. - **bee honey**7K/yr-57.0%6.8% conv. - **bee propolis throat spray**4K/yr-63.8%10.9% conv. - **just bee daily immune throat spray**4K/yr-58.0%20.7% conv. - **just bee honey throat spray**6K/yr-83.5%12.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/propolis-spray/search-terms)
## **Top propolis spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£28K20%£57K30%£85K40%£113K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**4.5★124 rev](https://www.amazon.co.uk/dp/B0G4X7BTLK) [2**Just Bee Turmeric + Honey (260g) | Turmeric Extract Vitamins D & C**Just Bee**£12.05**4.5★1,943 rev](https://www.amazon.co.uk/dp/B0BHKPKTHY) [3**Just Bee Gut Health Honey (260g) | Prebiotic and Probiotics Fibre Honey**Just Bee**£12.03**4.4★320 rev](https://www.amazon.co.uk/dp/B0GF9N5W1B) [4**Just Bee Lemon & Ginger Immunity Honey (3 x 260g) | Pure natural honey with Vitamin D C B6 B12 and Echinacea | Raw and Unpasteurised | Vitamin Rich | For Daily Immune Support**Just Bee**£25.01**4.6★2,911 rev](https://www.amazon.co.uk/dp/B08836CR7K) [5**Just Bee Sleeptime Honey (260g) | Pure Natural Honey | Lavender Flavour**Just Bee**£12.05**4.2★964 rev](https://www.amazon.co.uk/dp/B09W34S5DJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Just Bee Gut Health Honey (260g) | Prebiotic and Probiotics Fibre Honey**Just Bee**£12.03**320 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9N5W1B) [**Just Bee Gut Health Honey (3 x 260g) | Prebiotic and Probiotics Fibre Honey**Just Bee**£27.96**320 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9R1G8N) [**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**124 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Just Bee Vitality Honey (260g) | Ginseng & Lemon Extract | Vitamins B1-B12**Just Bee**£12.02**153 rev1y ago](https://www.amazon.co.uk/dp/B0DGQND7GB) [**Just Bee Turmeric + Honey (3x260g) | Turmeric Extract Vitamins D & C**Just Bee**£28.03**1,943 rev3y ago](https://www.amazon.co.uk/dp/B0C5DDDZPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Bee Gut Health Honey (260g) | Prebiotic and Probiotics Fibre Honey**Just Bee**£12.03**4.4★**▲ 112%**](https://www.amazon.co.uk/dp/B0GF9N5W1B) [**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Just Bee Turmeric + Honey (260g) | Turmeric Extract Vitamins D & C**Just Bee**£12.05**4.5★**▲ 46%**](https://www.amazon.co.uk/dp/B0BHKPKTHY) [**Just Bee Gut Health Honey (3 x 260g) | Prebiotic and Probiotics Fibre Honey**Just Bee**£27.96**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0GF9R1G8N) [**Just Bee Turmeric + Honey (3x260g) | Turmeric Extract Vitamins D & C**Just Bee**£28.03**4.5★**— 10%**](https://www.amazon.co.uk/dp/B0C5DDDZPD)
**~~View all trending →~~**
## **What buyers say about propolis spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Absolutely delicious”*
**Quality-Overall**14%
*“Excellent Product”*
**Sweetness**11%
*“Beautiful honey”*
**Health Benefits-Overall**5%
*“Excellent for my health”*
**Flavor**5%
*“Absolutely amazing flavour”*
**Advertised Vs Actual Product**4%
*“Just as advertised”*
**Cough Relief**3%
*“Cough has gone”*
**Value For Money**3%
*“Good value for money”*
**Ease Of Use**1%
*“Easy to use”*
**Efficiency**1%
*“Effective”*
### **What buyers complain about **
**Taste-Overall**18%
*“taste not great”*
**Value For Money**17%
*“Very overpriced”*
**Sweetness**8%
*“Its just got to be more healthy than sugar”*
**Functionality-Overall**7%
*“Didnt work for me”*
**Side Effects**5%
*“Cant say that it had any effect on me”*
**Advertised Vs Actual Product**4%
*“Doesnt do what it claims”*
**Flavor**3%
*“Did not like flavour or taste upset my stomach too”*
**Allergies**3%
*“I am sorry to say that I had an allergic reaction to it”*
**Ease Of Use**2%
*“which makes it difficult to use”*
**Size-Overall**2%
*“Too small for price”*
### **Top return reasons **
**Immunity Booster**50%
**Flavor**50%
## **Common questions**
- **Is propolis spray profitable to sell on Amazon United Kingdom?**
- The niche generates £283K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -59.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the propolis spray niche?**
- 4 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in propolis spray?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **What does it cost to enter the propolis spray niche?**
- Listings span £8.40–£28.03; the average listing price is £14.52 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.
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