---
title: "Search terms — probiotic drink - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/probiotic-drink/search-terms"
last_updated: "2026-07-31T08:47:10.929Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — probiotic drink - Flapen"
---

# **probiotic drink**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 17Conversion 99Competition 64Returns 100Price range 76Avg price 93Brand share 0Review moat 70Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£22.21**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.3M**

£1.3M/yr · 326K searches

**Price range**

**Great****£1.70–£112.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****680.04**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand