---
title: "Potatoes — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/potatoes"
last_updated: "2026-07-31T12:37:29.549Z"
locale: en
meta:
description: "Niche score 45/100 · £1.2M/yr market · 1.6M searches/yr · £2.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £1.2M/yr market · 1.6M searches/yr · £2.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Potatoes — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **potatoes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 18Conversion 100Competition 34Returns 100Price range 0Avg price 6Brand share 0Review moat 46Quality gap 24
**Conversion**
**Incredible****36.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.6M searches
**Review moat**
**Okay****1,923.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.77–£5.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, potatoes is a £1.2M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potatoes market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Conversion rate**
- **36.2%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Morrisons81% - by Amazon11% - McCain5% - Albert Bartlett2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
40K30KHoliday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/potatoes/trend)
## **Top potatoes search terms**
- **potatoes**1.0M/yr-13.2%28.8% conv. - **jacket potatoes**145K/yr-6.2%38.9% conv. - **potato**143K/yr-14.1%14.8% conv. - **baking potatoes**62K/yr-7.7%42.8% conv. - **maris piper potatoes**51K/yr-31.6%40.8% conv. - **baked potatoes**37K/yr-2.3%35.3% conv. - **potatoes fresh**60K/yr-48.2%22.6% conv. - **jacket potato**15K/yr+16.7%17.6% conv. - **potatos**15K/yr-19.5%30.4% conv. - **potatoe**7K/yr-17.8%22.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/potatoes/search-terms)
## **Top potatoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£116K20%£233K30%£349K40%£466K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Maris Piper Potatoes 2kg**Morrisons**£2.08**4.6★1,891 rev](https://www.amazon.co.uk/dp/B0CQKCFPHV) [2**Baking Potatoes 4 pack**Morrisons**£0.95**4.6★2,484 rev](https://www.amazon.co.uk/dp/B01LPOS222) [3**Morrisons Baking Potatoes 2kg**Morrisons**£1.97**4.6★1,749 rev](https://www.amazon.co.uk/dp/B0CQKCTBJS) [4**Morrisons White Potatoes 2.5kg**Morrisons**£1.71**4.6★2,681 rev](https://www.amazon.co.uk/dp/B01EYGY1N2) [5**Baby Potatoes 1kg**Morrisons**£1.40**4.6★4,876 rev](https://www.amazon.co.uk/dp/B01IT3KURW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Maris Piper Potatoes 1 25kg**Morrisons**£1.51**297 rev1y ago](https://www.amazon.co.uk/dp/B0DDL6P9LD) [**Morrisons Maris Piper Potatoes 2kg**Morrisons**£2.08**1,891 rev2y ago](https://www.amazon.co.uk/dp/B0CQKCFPHV) [**Morrisons Baking Potatoes 2kg**Morrisons**£1.97**1,749 rev2y ago](https://www.amazon.co.uk/dp/B0CQKCTBJS) [**Morrisons Red Potatoes 2kg**Morrisons**£2.02**1,003 rev2y ago](https://www.amazon.co.uk/dp/B0CQKBXD9K) [**by Amazon Baking Potatoes 4 Pack**by Amazon**£0.77**1,133 rev3y ago](https://www.amazon.co.uk/dp/B0BCWYDFVS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Sweet Potatoes 1kg**Morrisons**£1.55**4.6★**▲ 286%**](https://www.amazon.co.uk/dp/B06WRN4MZZ) [**Morrisons Naturally Wonky Potatoes 2.5kg**Morrisons**£1.63**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B01MCVN4UL) [**Morrisons White Potatoes 2.5kg**Morrisons**£1.71**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B01EYGY1N2) [**Baby Potatoes 1kg**Morrisons**£1.40**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B01IT3KURW) [**Morrisons The Best Baking Potatoes 700g**Morrisons**£1.79**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B07S2RPJ56)
**~~View all trending →~~**
## **What buyers say about potatoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**20%
*“Nice and fresh”*
**Quality-Overall**17%
*“Amazing quality worth every penny. Only good quality frozen jacket potato I buy”*
**Taste-Overall**16%
*“Nice potatoes”*
**Baking**11%
*“Best ready baked potatoes available”*
**Value For Money**7%
*“Decent value”*
**Flavor**5%
*“good flavour and of course versatile”*
**Ease Of Use**4%
*“Easy”*
**Size-Overall**4%
*“Nice size”*
**Health Benefits-Overall**2%
*“Fast food at it's best”*
**Cooking Instructions**2%
*“Boil well and we ate as mash, delicious”*
### **What buyers complain about **
**Taste-Overall**17%
*“you can get once that taste weird”*
**Quality-Overall**13%
*“Not so happy with the quality”*
**Value For Money**13%
*“Shops are cheaper”*
**Size-Overall**7%
*“Very small”*
**Stale/Rotten/Spoiled**7%
*“It's no longer edible”*
**Durability**4%
*“Didnt last long”*
**Ingredients-Overall**4%
*“No mould at all unlikely Tesco”*
**Thickness**4%
*“Peel thin”*
**Cooking Instructions**4%
*“I didn't roast or fry them which I'm sure would of tasted amazing I just used them mashed with minced beef”*
**Vegan/Organic**4%
*“wanted organic”*
## **Common questions**
- **Is potatoes profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 15 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the potatoes niche?**
- 4 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in potatoes?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for potatoes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the potatoes niche?**
- Listings span £0.77–£5.76; the average listing price is £2.01 (sweet spot $15–$100). The average incumbent carries 1,923 reviews — the moat a new listing must climb.
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