---
title: "Products — portobello mushrooms - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/portobello-mushrooms/products"
last_updated: "2026-07-31T21:10:35.047Z"
locale: en
meta:
  description: "Niche score 53/100 · £63K/yr market · 47K searches/yr · £11.08 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £63K/yr market · 47K searches/yr · £11.08 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — portobello mushrooms - Flapen"
---

# **portobello mushrooms**

**Worth a look**

Shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.

Market size 16Growth 12Conversion 95Competition 63Returns 100Price range 50Avg price 42Brand share 56Review moat 86Quality gap 53

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****12.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****289.79**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£1.03–£29.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.08**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£63K**

£63K/yr · 47K searches

**Growth**

**Bad****-26.7%**

90-day search growth — must beat 0% to launch